Unlocking the True Value of Your Intellectual Property In today’s knowledge-driven economy, intellectual property (IP) is one of a company’s most powerful assets. From patents and trademarks to copyrights and trade secrets, these intangible assets often hold more value than physical property. But to fully leverage IP—for fundraising, licensing, M&A, or strategic growth—you need to know what it’s worth. That’s where IP valuation comes in. Whether you’re preparing for a deal, planning your next move, or protecting your innovation pipeline, accurately valuing your IP is essential. This article offers a clear, step-by-step guide to IP valuation—designed to help you assess…
Author: Rachel
Drug discovery is the process of finding and developing new medicines that treat or prevent disease. It typically starts with a scientific idea and ends when a new drug reaches the market. However, this journey is far from simple—it’s long, complex, and expensive. On average, developing a new drug takes 12 to 15 years and can cost more than $1 billion. Researchers begin by identifying a biological target, such as a gene or protein linked to a disease. Next, they search for compounds that can interact with this target in a meaningful way. Once a few promising compounds are found,…
Why Competitive Landscape Analysis Matters in Today’s Market In today’s fast-moving market, businesses of every size must keep a close eye on their competitors. Whether you’re launching a startup, scaling a small business, or refining a marketing strategy, understanding the competitive landscape is essential. A competitive landscape analysis helps you see where your rivals stand—and where your business fits. It reveals what others do well, where they fall short, and how you can gain an edge. This structured approach highlights market trends, growth opportunities, and potential threats before they affect your bottom line. Done right, competitive analysis turns data into…
Drug Discovery and Development Process Drug discovery and development is a long, complex, and costly journey. Transforming a scientific idea into an approved therapy often takes 10 to 15 years and billions of dollars. Yet despite the challenges, new drugs and vaccines continue to save lives and improve global healthcare. The high stakes make it clear—innovation in this field is not just important, it’s essential. The process begins in the early discovery phase. Scientists identify a biological target, usually a gene or protein linked to a disease. From there, they may screen thousands of compounds or explore drug repurposing strategies.…
Novi Digital Entertainment Pvt. Ltd., a subsidiary of Star India and part of The Walt Disney Company India, is a leading force in India’s digital entertainment landscape. Operating the popular streaming platform Disney+ Hotstar, Novi Digital offers a diverse range of content, including international films, regional programming, and live sports. This article will walk you through Novi’s most essential business, patent, and innovation insights—revealing what sets it apart and how you can access proprietary intelligence using the Discovery by PatSnap platform. Quick Company Snapshot AttributeInformationCompany NameNovi Digital Entertainment Pvt. Ltd.Founded2000Parent CompanyStar India Pvt. Ltd. (The Walt Disney Company India)HeadquartersMumbai, Maharashtra,…
Digital innovation means using advanced technologies to improve products, services, and business processes. It goes far beyond installing new software. Instead, it requires a complete shift in how businesses operate and deliver value. Today’s innovators use digital tools strategically to gain a competitive edge. They apply AI, big data, cloud platforms, and IoT to rethink outdated systems. As a result, they create smarter workflows, better customer experiences, and faster decision-making. More importantly, digital innovation changes how companies think. It encourages bold ideas and constant experimentation. By embracing this mindset, businesses adapt quickly and stay ahead of market changes. Boost your…
Technology innovation means creating and applying new or improved technologies to solve problems and create value. It often involves developing tools, systems, or methods that enhance products, services, or processes. For instance, innovations in medical devices, communication tools, and clean energy solutions have transformed daily life. Technology innovation fuels economic growth and creates new industries and jobs. It increases efficiency by automating tasks and streamlining operations. Companies that innovate stay competitive by offering smarter solutions and improving customer experiences. Engineers and scientists rely on innovation to tackle major global challenges. From climate change to healthcare and space exploration, innovation powers…
Why Design FTO Searches Matter Before Launching a Product Bringing a new product to market requires more than just a great idea or an attractive design. It also demands legal clearance. A design patent FTO search ensures your product doesn’t infringe existing patents, especially design patents. These rights protect a product’s appearance, not its function, and they are widely enforced across industries. Skipping a design FTO search can lead to costly consequences. Companies may face lawsuits, product takedowns, or last-minute redesigns. In fact, design infringement claims have led to real-world product removals on major platforms like Amazon and eBay. For…
Figuring out how to patent an idea can be overwhelming—especially for startups and innovators new to intellectual property. A patent grants exclusive rights to make, use, or sell your invention, typically lasting 20 years. It’s one of the most powerful tools to protect your ideas, deter copycats, attract investors, and build long-term value. But the traditional patenting process is slow, complex, and often expensive. In 2025, artificial intelligence is changing that. Platforms like PatSnap’s Eureka AI Agent now help inventors understand how to patent an idea with speed and precision. From early-stage novelty checks to invention disclosures and freedom-to-operate (FTO)…
Conducting a Freedom to Operate (FTO) search is a vital step before launching any product. It helps companies check for existing patents that could block their product or process. Also known as a clearance search, an FTO search uncovers potential patent risks in the target market. In simple terms, it answers this question: “Can we safely make or sell this without infringing someone’s rights?” Traditionally, FTO searches have been slow and expensive. IP professionals manually comb through massive patent databases. They review patent claims and analyze legal risks line by line. This method is detailed but time-consuming. It also leaves…