Llotob project

Abstract

 Lotto B is designed to be an innovative process / mechanism, which will be put at the service of businesses of all types to have another marketing alternative. This process / mechanism will be carried out in the form of a drawing which provides a registration quota for participating businesses. The objective of this process / mechanism is that the businesses that will be selected as winners will benefit from prizes in advertising time (or in cash). Businesses will be informed in advance of the prizes (benefits) before registering. The draw will take place on one of the national televisions or in a public environment.

Description

Description Technical FieldThe present invention relates to the field of marketing and advertising, and more specifically to methods and systems for automating business promotion through television, radio, and public display platforms.In particular, the invention involves the use of a server-based online platform to manage business registration, advertisement submission, automatic draw, and distribution of advertising spots across multiple media channels.Background ArtMarketing is the most important part of developing and promoting a business. Traditional methods include posters, brochures, radio and television advertisements, and recently, social media advertising.Despite these existing approaches, businesses increasingly seek new and innovative methods to gain visibility and attract customers. Existing marketing techniques often do not provide automated, integrated, or multi-platform promotion in a single process.There is therefore a need for a system that allows businesses of all categories to participate in an automatic draw -based selection process and receive targeted advertising opportunities without requiring manual coordination across multiple media.Summary of the InventionThe invention, referred to as Lloto B, provides a method and system to promote businesses through a draw mechanism integrated with multiple advertising platforms.The system includes several key stages:1. Registration of BusinessesBusinesses register on the official Lloto B website and pay a fixed participation fee.The number of registered businesses in each draw round is determined in advance.The server receives and records the participant data, performs verification of registration information and payment, and stores all relevant data in a database for automated processing.The website interface also allows businesses to upload their advertising spots directly to the server. Automatic draw The draw occurs on a predetermined day and location, such as a national television station or public environment.Winning businesses receive advertising time.An algorithm implemented on the server automatically selects one or more winning businesses based on the registered data.The automated draw can be transmitted live or recorded via television channels, public venues, or shopping centers.Determination of Advertising TimeEach winner receives advertising spots, each with a maximum duration of 30 seconds.Airtime is calculated based on the participation fee and spot cost, e.g., 50 euro × 1000 = 50,000 euro; number of spots = total airtime / cost per spot.The server automatically calculates the number of spots allocated to each winner.Submission and Verification of Advertising SpotsBusinesses produce and submit their own advertisements.Approval is required by Lloto B staff according to pre-established criteria.The server automatically receives and analyzes advertisement files, verifying technical aspects such as file type, format, resolution, and duration.Businesses without an existing advertisement are assisted in design and production by the Lloto B staff.Distribution and Broadcasting of AdvertisementsThe server distributes approved spots automatically to broadcasting platforms including national and private television, national and private radio, public spaces, and shopping centers.The system communicates with display screens and Video Wallet devices for automated broadcasting based on draw results.–Detailed Description of the InventionThe Lloto B mechanism provides businesses of all categories an opportunity to gain exposure through an automated, multi-platform advertising process.Registration is performed online; participant data is verified and stored.Advertising spots are uploaded and analyzed automatically by the server.A draw algorithm selects winning businesses, and airtime is calculated according to predetermined rules.Winning spots are distributed automatically to multiple broadcasting channels.Content approval ensures compliance with organizational rules.This server-based automation integrates the entire workflow—from registration, data verification, draw execution, advertisement processing, to distribution—providing a novel technical solution for automated, multi-platform business promotion.The method offers an innovative and profitable alternative to traditional marketing for national and international markets. 

Claims

1. <p>A method implemented on a server of an official website for the automatic execution of a draw to select a winning business or winning businesses and for the broadcasting of advertisements, comprising:an option for uploading advertisements and an option for business registration;receiving and registering, by the server of the official website, the data of participating businesses, where the server verifies the information and the payment of the registration fee;automatically determining the winning business or businesses by the algorithm, based on the registered data;the advertising time for the winning businesses and the number of spots to be broadcast;the automatic reception and analysis of advertisements, where the server performs technical verifications of the video format;carrying out an automatic draw process and selecting one or more winning businesses;distributing and broadcasting the advertisements to display platforms including national television, private television, national radio, private radio, shopping centers, and public spaces;approval of the advertising spot content by the organizers, based on specific criteria 

2. The method according to claim 1, wherein the registration of businesses and the uploading of advertisements is carried out through the official website. 

3. The method according to claim 1, wherein the official website includes the option for uploading advertisements and the option for business registration. 

4. The method according to claim 1, wherein the server verifies the data of participating businesses submitted during the registration process. 

5. The method according to claim 1, wherein the automatic draw is broadcast on a national television channel, private television, public venues, or shopping centers, either live or recorded. 

6. The method according to claim 1, wherein each advertising spot has a maximum duration of 30 seconds. 

7. The method according to claim 1, wherein participating businesses that do not have an existing advertising spot may be assisted by the organizer in the concept development and production of the spot. 

8. The method according to claim 1, wherein the broadcasting of advertisements is carried out through the server of the official website, which communicates with screens and Video Wallets located in shopping centers and public spaces. 

9. The method according to claim 1, wherein the automatic broadcasting of advertisements to display platforms is carried out according to the automatic draw process. 

10. The method according to claim 1, wherein the approval of the advertising spot content is performed in accordance with the criteria defined by the internal regulations of the organizer.