Method and apparatus for presenting related content for orientation, electronic device and storage medium

Description

1 / 45 METHOD AND APPARATUS FOR PRESENTING CONTENT RELATED TO GUIDANCE, ELECTRONIC DEVICE AND STORAGE MEDIUM CROSS-REFERENCE TO RELATED REQUEST(S)

[001] This application claims priority over Chinese Patent Application No. 202310576328.7, filed with the China National Intellectual Property Administration on May 19, 2023, entitled “Method, Apparatus, Electronic Device, and Storage Medium for Guiding the Presentation of Related Content,” disclosure of which is incorporated herein by reference in its entity. FIELD

[002] Disclosure relates to the technical field of human-computer interaction and, in particular, to a method, apparatus, electronic device, and storage medium for guiding and displaying related content. BACKGROUND

[003] Currently, e-commerce applications (Apps) encourage users to participate in various transactional activities, such as marketing discount activities, primarily by displaying information about the activity in the form of status bar pop-up windows or highlighted reminders on relevant pages. If users clear the status bar pop-up windows or leave the relevant pages due to an incorrect operation, the information about the activity will no longer be displayed, and as a result, it will be difficult to guide them to detailed transactional scenario pages to participate in the activities, leading to an unsatisfactory guidance effect. Therefore, how to diversify the guidance for participation in transactional activities and improve the guidance effect is a technical problem that needs to be urgently addressed. Petition 870250086248, dated 09 / 24 / 2025, pp. 109 / 181 2 / 45 SUMMARY

[004] In order to solve the above technical problems, or at least partially solve them, disclosure provides a method, an apparatus, an electronic device and a storage medium to guide and display related content, which can encourage users to participate in transaction activities in various ways, increase the likelihood of users participating in transaction activities and improve the guidance effect.

[005] In one aspect, dissemination provides a method for directing and displaying related content. The method includes: Display a target page, where the target page shows initial guidance information corresponding to a target tag, and this initial guidance information is used to direct a user to perform a target event corresponding to the target tag; To display a transaction scenario page corresponding to the target tag in response to the detection of a trigger statement for the target event corresponding to the target tag, and a trigger duration of the trigger statement satisfies a first condition, where the transaction scenario page corresponding to the target tag displays an interface associated with the event corresponding to the target event; and to display a transaction scenario page corresponding to the target tag in response to the detection of the trigger statement for the target event corresponding to the target tag, and the trigger duration of the trigger statement satisfies a second condition, where the transaction scenario page corresponding to the target tag displays suggestion information corresponding to the target event.

[006] In a second aspect, the disclosure provides a device for guiding and displaying related content. The device includes: Petition 870250086248, dated 09 / 24 / 2025, pp. 110 / 181 3 / 45 a display module, configured to display a target page, where the target page displays initial guidance information corresponding to a target tag, and the initial guidance information is used to guide a user to perform a target event corresponding to the target tag;and a detection module, configured to display a transaction scenario page corresponding to the target tag in response to the detection of a trigger instruction for the target event corresponding to the target tag, and a trigger duration of the trigger instruction satisfies a first condition, where the transaction scenario page corresponding to the target tag displays an interface associated with the event corresponding to the target event, and the detection module is additionally configured to display a transaction scenario page corresponding to the target tag in response to the detection of the trigger instruction for the target event corresponding to the target tag, and the trigger duration of the trigger instruction satisfies a second condition, where the transaction scenario page corresponding to the target tag displays suggestion information corresponding to the target event.

[007] In a third aspect, disclosure provides an electronic device. The electronic device includes: one or more processors, and a storage device configured to store one or more programs. The one or more programs, when executed by the one or more processors, enable the one or more processors to implement the above method to direct and display related content.

[008] In a fourth aspect, disclosure provides a computer-readable storage medium that stores a computer program. The program, when executed by a processor, implements the above method to direct and display related content.

[009] Compared to the state of the art, the technical solutions Petition 870250086248, dated 09 / 24 / 2025, pp. 111 / 181 4 / 45 provided by the dissemination methods have the following advantages: Dissemination provides the method, apparatus, electronic device, and storage medium to guide and display related content.According to the method, the target page is displayed first, showing the initial guidance information corresponding to the target tag. This initial guidance information is used to guide the user to execute the target event corresponding to the target tag. When the trigger instruction for the target event is detected and the trigger duration of the trigger instruction satisfies the first condition, the transaction scenario page corresponding to the target tag is displayed, and the interface associated with the event corresponding to the target event is displayed on the transaction scenario page. When the trigger instruction for the target event is detected and the trigger duration of the trigger instruction satisfies the second condition, the transaction scenario page corresponding to the target tag is displayed, and the suggestion information corresponding to the target event is displayed on the transaction scenario page. BRIEF DESCRIPTION OF THE DRAWINGS

[010] The attached drawings in the present invention are incorporated into the descriptive report to form a part of the descriptive report, illustrate embodiments in accordance with the disclosure and are used to explain the principle of the disclosure together with the descriptive report.

[011] In order to describe the technical solutions in the embodiments of the disclosure or in the state of the art more clearly, the accompanying drawings necessary to be used in the descriptions of the embodiments or of the state of the art will be briefly presented below, and it is evident that those skilled in the art can obtain other accompanying drawings in accordance with these accompanying drawings without creative work. Figure 1 is a schematic flowchart of a method to guide and Petition 870250086248, dated 09 / 24 / 2025, pp. 112 / 181 5 / 45 display related content according to a disclosure modality; Figure 2A is a first schematic diagram of the display of guidance information according to a disclosure modality; Figure 2B is a second schematic diagram displaying guidance information according to a disclosure modality; Figure 3A is a first schematic diagram of a touch instruction according to a disclosure modality; Figure 3B is a second schematic diagram of a touch instruction according to a disclosure modality; Figure 3C is a third schematic diagram of a touch instruction according to a disclosure modality; Figures 4A-4B are initial schematic diagrams displaying interfaces associated with events according to a disclosure modality; Figures 5A-5B are second schematic diagrams displaying interfaces associated with events according to a dissemination modality; Figures 6A-6B are third schematic diagrams displaying interfaces associated with events according to a disclosure modality; Figures 7A-7B are fourth schematic diagrams displaying interfaces associated with events according to a disclosure modality; Figures 8A-8B are fifth schematic diagrams displaying interfaces associated with events according to a disclosure modality; Figures 9A-9B are early schematic diagrams of suggestive information according to a disclosure modality; Figures 10A-10B are schematic diagrams of suggested information according to a dissemination modality; Figures 11A-11C are third schematic diagrams of suggestive information according to a disclosure modality; Petition 870250086248, dated 09 / 24 / 2025, pp. 113 / 181 6 / 45 Figures 12A-12C are fourth schematic diagrams of suggestive information according to a disclosure modality; Figures 13A-13C are fifth schematic diagrams of suggestive information according to a disclosure modality; Figure 14 is a schematic structural diagram of a device for guiding and displaying related content according to a dissemination modality; and Figure 15 is a schematic structural diagram of an electronic device according to one embodiment of the disclosure. DETAILED DESCRIPTION OF THE MODALITIES

[012] In order to gain a clearer understanding of the objectives, attributes and advantages of the disclosure above, the disclosure solution is further described in detail below. It should be noted that the attributes of the modalities and implementations in disclosure can be mutually combined without conflict.

[013] Many specific details are elaborated in the following description to facilitate a complete understanding of the disclosure, but the disclosure may also be implemented by methods other than those described in this disclosure. Obviously, the methods in the descriptive report are only a part, and not all, of the methods of disclosure.

[014] In the disclosure, the first guidance information is displayed on the target page to guide the user, in order to display relevant information of the target event on the transaction scenario page in different forms according to different conditions satisfied by the trigger duration of the target event: the page associated with the event or suggestion information, thus encouraging the user to participate in transaction activities in a diversified way, increasing the possibility of the user participating in transaction activities, Petition 870250086248, dated 09 / 24 / 2025, pp. 114 / 181 7 / 45 and improving the orientation effect.

[015] Figure 1 is a schematic flowchart of a method for guiding and displaying related content according to a disclosure modality. As shown in Figure 1, the method includes the following steps S101a S103: S101: A target page is displayed.

[016] The target page displays initial guidance information corresponding to a target tag, and the initial guidance information is used to guide a user to perform a target event corresponding to the target tag.

[017] The target page can be a page that guides the user to view and process an object. The object can be an item displayed to the user. In some modalities, in the e-commerce scenario, the object can be, for example, a product. Specifically, the object can include purchasable items or services, etc. The object has a plurality of attributes. The attributes of the object can be characteristics inherent to the object due to its construction, composition, etc. If the object is an item, the object's attributes include the object's name, brand, category, style, size, material, function, trademark, type, price, color, packaging, etc. If the object is a service, the attributes are the content, brand, category, precautions, price, etc., included in the object.

[018] For example, the target page could be an information feed homepage or a shopping homepage. The information feed page could be, for example, a page in an application client used to display information feeds in an information feed playback sequence.

[019] The information feed playback sequence is a format of Petition 870250086248, dated 09 / 24 / 2025, pp. 115 / 181 8 / 45 data that continuously provides content to users. The information feed playback sequence includes a set of information / content. The set of information / content includes a plurality of information / content parts, sequentially arranged in a specific order to form the information feed playback sequence.

[020] An information feed refers to each piece of information / content within the information feed playback sequence. The information feed playback sequence is a collection formed by a plurality of information feeds. For example, if the information feed playback sequence is a set of videos, each video is an information feed.

[021] In some modes, different information feeds within the same information feed playback sequence may be of the same or different types. The types of information feeds may include, but are not limited to, a live preview video, a live video, a short video, graphic and textual information, etc. The live preview video may be, for example, a video used to encourage viewers to a live streaming room. The live video may be, for example, a video that reflects the content being broadcast in the live streaming room. The short video may be, for example, a short video clip. The graphic and textual information may, for example, recommend some content to the user, such as apps or minigames on the page.

[022] The shopping mall homepage can be a default page or the first page displayed after entering a shopping mall. The shopping mall homepage has one of the following functions: to guide users with specific product purchase needs to search directly for specific products; to guide users with purchase needs of a particular Petition 870250086248, dated 09 / 24 / 2025, pp. 116 / 181 9 / 45 type of product to vaguely search for that type of product; and encourage customers without the need for navigation and increase interest in purchasing. It should be noted that the shopping mall's homepage may be a page corresponding to marketing activities. During various marketing activities, the shopping mall's homepage may be, for example, the page for a shopping festival event venue.

[023] Optionally, the target page is used to play a target video; and the target video can be a short video, a live preview video, or a live video, etc.

[024] Note that an object corresponding to the target page can be a target object or other objects besides the target object. The target object is an item related to the target event. The target event refers to the display of transaction information related to the target object. Transaction information types include at least one of the following: a marketing type, an order type, and an actions type.

[025] Marketing transaction information includes, but is not limited to: unredeemed coupons, product information in discount activities, and information about recharge discounts.

[026] Transaction information of the order type includes, but is not limited to: detailed order information, and product attribute update information in a shopping cart / favorites. Detailed order information may be, for example, an update on the logistics status of a product in an order.

[027] Transaction information of the actions type includes, but is not limited to: coupons matching predefined account information and information about discounted product benefits.

[028] The target page displays a plurality of tags, and the different tags Petition 870250086248, dated 09 / 24 / 2025, pp. 117 / 181 10 / 45 correspond to different display pages. For example, the tags included on the target page are: “Live”, “Next”, “Following”, “Shopping”, “For you”, etc.

[029] The target tag is one among a plurality of pre-configured tags. In the e-commerce scenario of this type of advertising, based on the need to guide users to participate in various transactional activities, for example, the target tag can be defined as “Shopping” to encourage users to buy and consume. The target tag can be defined according to real needs, which are not specifically limited by advertising.

[030] The initial guidance information is used to guide the user to execute the target event corresponding to the target tag. The initial guidance information includes at least one of an image of a target object, text description information, and a marker icon. The initial guidance information is displayed in an area corresponding to a display area of ​​the target tag on the target page.

[031] In this disclosure mode, one way of displaying the initial guidance information includes a pop-up window control in the form of a bubble and / or a corner mark. The bubble-shaped pop-up window control is a pop-up window control that is in a top layer of the target page and has a transparency distinct from the target page, similar to a bubble. It should be understood that the initial guidance information is displayed in the area corresponding to the display area of ​​the target tag with the bubble-shaped pop-up window control, or displayed, in the form of the corner mark, in the area corresponding to the display area of ​​the target tag, when both the bubble-shaped pop-up window control and the corner mark are simultaneously displayed in the area corresponding to the display area of ​​the target tag. Petition 870250086248, dated 09 / 24 / 2025, pp. 118 / 181 11 / 45

[032] For example, as shown in Figure 2A, the first guidance information 21 corresponding to a target tag “Shopping” is displayed on a target page 10, and includes text description information of the target object, with the content “Redeem coupons. The first guidance information 21 is displayed, with a pop-up window control in the form of a bubble, next to the target tag “Shopping” (below “Shopping” in Figure 2A) and points to the target tag “Shopping.

[033] Again, exemplarily, as shown in Figure 2B, target page 10 displays initial orientation information 22 corresponding to the target tag “Shopping”. The initial orientation information does not include an image or text description information of the target object but only includes a corner mark. In Figure 2B, the corner mark is circular and is located near the target tag “Shopping”, as in an upper right corner of “Shopping”.

[034] In some modes, there is a form replacement duration corresponding to the initial guidance information, and a form replacement duration threshold is predefined to gauge whether to change the display form of the initial guidance information. For example, the form replacement duration threshold is 3 s or 5 s etc. The disclosure does not specifically limit the form replacement duration threshold.

[035] For example, the first orientation information 21 is first displayed in a display form shown in Figure 2A. When the display duration of the first orientation information 21 reaches the form replacement duration threshold, a display form shown in Figure 2B is adopted via switching to display the first orientation information 22. Compared with the display form shown in Figure 2A, Petition 870250086248, dated 09 / 24 / 2025, pp. 119 / 181 12 / 45 The display area of ​​the display form shown in Figure 2B is small. Display is performed in the display form shown in Figure 2B after the display duration threshold is exceeded, in order to avoid obstructing the target page and reducing user disturbance.

[036] In some modes, the initial guidance information is correspondingly configured with pop-up conditions. When the configured pop-up conditions corresponding to the initial guidance information are met, the initial guidance information is displayed on the target page. The pop-up conditions include at least one of the following: (1) current time is within a display time range corresponding to the initial guidance information; (2) account information matches a target event; (3) a display frequency of the initial guidance information is less than a predefined frequency; and (4) the initial guidance information has the highest priority among guidance information to be displayed.

[037] When the target page is displayed, it can be determined whether the current time is within the display time range corresponding to the initial guidance information. The display time range corresponding to the initial guidance information is predefined and associated with the transaction information related to the target object. For example, when the transaction information involves unredeemed coupons, the display time range corresponding to the initial guidance information is set from x month / x day / x hour / x minute / x second to y month / y day / y hour / y minute / y second. The display time range can be adjusted according to the actual transaction information needs, which are not specifically limited by disclosure. When the current time is within the display time range corresponding to the initial guidance information, the first Petition 870250086248, dated 09 / 24 / 2025, pp. 120 / 181 13 / 45 Guidance information appears as a pop-up on the target page for display. The display time for the guidance information is flexibly configured, and the guidance is performed within a specific time period to adapt to the target event and enhance the guidance effect.

[038] When the target page is displayed, it is also possible to determine if the account information matches the target event. The account information refers to the login account information for an application. Optionally, it is determined whether an account indicated by the account information meets the conditions to participate in the target event. For example, if the target event is to display coupons for beginners, it is determined whether the account indicated by the account information is a newly registered account. If so, initial guidance information appears as a pop-up on the target page to guide the beginner user to redeem the coupons. Targeted guidance for specific groups of people is obtained in order to improve the effect of the guidance.

[039] When the target page is displayed, it is also possible to determine if the display frequency of the initial guidance information is lower than the predefined frequency. The predefined frequency is the maximum predefined display frequency for the initial guidance information. One way to configure the predefined frequency could be a maximum number of times it can be displayed within a predefined time, such as n times per day (n is a positive integer), or a maximum total number of times. When the display frequency of the initial guidance information is lower than the predefined display frequency, the initial guidance information appears as a pop-up on the target page for display, thus avoiding user interference caused by frequent pop-ups of the initial guidance information, and improving the user experience while Petition 870250086248, dated 09 / 24 / 2025, pp. 121 / 181 14 / 45 ensures the orientation effect.

[040] In some modalities, there is a priority among transaction information corresponding to the target event. For example, the priority of transaction information can be defined as: marketing type > actions type > order type. Furthermore, for marketing type transaction information, the priority is defined as: unredeemed coupons > product information in discount activities > information about recharge discounts. Consequently, each transaction information corresponds to different guidance information to be displayed, and the priority of each guidance information to be displayed varies. This is only an illustrative example, and the disclosure does not specifically limit the definition of transaction information priority.

[041] Additionally, when the target page is displayed, the priorities of the guidance information to be displayed are compared, and the first guidance information with the highest priority is determined from the guidance information to be displayed and appears in the form of a pop-up on the target page. For example, if the guidance information to be displayed (illustrated in the present invention using text description information included in the guidance information to be displayed) includes: redemption coupons, a 50 discount for every 200 spent, and an instant discount on top-up, the priority is: redemption coupons > 50 discount for every 200 spent > instant discount on top-up, and then the highest priority “redemption coupons” is determined to appear in the form of a pop-up on the target page. Therefore, the first guidance information with the highest degree of importance is preferentially displayed in order to obtain a better guidance effect.

[042] In the above modes, when the target page is displayed, the following are done Petition 870250086248, dated 09 / 24 / 2025, pp. 122 / 181 15 / 45 conditional judgments about whether the initial guidance information should appear in pop-up form, thus preferentially displaying the initial guidance information with the highest degree of importance for a specific user, with a specific frequency at a specific time, and improving the guidance effect of the initial guidance information.

[043] S102: if a firing instruction for the target event corresponding to the target tag is detected, and a firing duration of the firing instruction satisfies a first condition, a transaction scenario page corresponding to the target tag is displayed, and the transaction scenario page corresponding to the target tag displays an interface associated with the event corresponding to the target event.

[044] The trigger instruction for the target event includes, but is not limited to, at least one of the following: a tap instruction for initial guidance information, a tap instruction for the target tag, and a swipe-to-tap instruction for a current tag on the target page. The swipe-to-tap instruction indicates a swipe from the current tag to the target tag.

[045] In some embodiments, both the initial guidance information and the target tag are operable controls on the target page. The tap instruction for the initial guidance information is an instruction generated by the user's operation when tapping the initial guidance information. The tap instruction for the target tag is an instruction generated by the user tapping the target tag. The slide-tap instruction for the current tag is an instruction generated by the user's operation when sliding from the non-current and non-target tag to the target tag.

[046] For example, as shown in Figure 3A, when the user touches the first guidance information 21 displayed on the target page 10, the trigger instruction for the corresponding target event is determined. Petition 870250086248, dated 09 / 24 / 2025, pp. 123 / 181 16 / 45 to the target tag was detected. As shown in Figure 3B, when the user taps the target tag “Shopping” displayed on target page 10, it is determined that the firing instruction for the target event corresponding to the target tag was detected. As shown in Figure 3C, when the user performs a swipe operation (a swipe to the right in Figure 3C) to the current tag “For you” on target page 10 to obtain a swipe when switching from the current tag “For you” to the target tag “Shopping”, it is determined that the firing instruction for the target event corresponding to the target tag was detected.

[047] A firing instruction duration refers to the duration from the moment the first guidance information begins to be displayed until the moment the firing instruction is detected.

[048] For example, the firing instruction duration refers to the time from when the first orientation information 21 corresponding to the target tag is displayed in Figure 2A until the time when the touch instruction for the orientation information is detected in Figure 3A. Alternatively, the firing instruction duration refers to a time from when the first orientation information 21 corresponding to the target tag is displayed in Figure 2A until the time when the touch instruction for the target tag is detected in Figure 3B. Alternatively, the firing instruction duration refers to a time from when the first orientation information 21 corresponding to the target tag is displayed in Figure 2A until the time when the slider touch instruction for the current tag is detected in Figure 3C. The first orientation information is initially displayed with the pop-up window control in the form of a bubble.

[049] Again, exemplarily, the firing instruction duration refers to a duration of time when the first information of Petition 870250086248, dated 09 / 24 / 2025, pp. 124 / 181 17 / 45 orientation 22 corresponding to the target tag are displayed in Figure 2B until the time when the touch instruction for the target tag is detected in Figure 3B, or refers to a duration of time when the first orientation information 22 corresponding to the target tag is displayed in Figure 2B until the time when the slider touch instruction for the current tag is detected in Figure 3C, where the first orientation information is initially displayed in the form of a marker icon.

[050] The first condition is that the firing duration of the firing instruction is less than or equal to a first predefined duration. The first predefined duration is a valid predefined firing duration. If the firing instruction is detected within the first predefined duration, the user is considered to have a strong interest in the target event. If the firing instruction is detected beyond the first predefined duration, the user is considered to have some interest in the target event, but the level of interest is not high. In disclosure modalities, the first predefined duration can be defined as 10 s, which is not specifically limited.

[051] The transaction scenario page corresponding to the target tag can be the Shopping homepage or the event venue homepage. It should be understood that during various transaction activities, the name of the transaction scenario page may change. For example, the event venue homepage may be called the New Year's Product Festival homepage or the Shopping Festival homepage.

[052] The interface associated with the event corresponding to the target event displays transaction information related to the target object. The interface associated with the event includes, but is not limited to, an interface including options for unredeemed coupons, an interface including products in discount activities, an interface including information about discounts. Petition 870250086248, dated 09 / 24 / 2025, pp. 125 / 181 18 / 45 of reload, an interface including detailed request information for the target object, an interface including attribute update information for the target object, and an interface including information about actions corresponding to a predefined user.

[053] In some modes, if the trigger instruction for the target event corresponding to the target tag is detected, and the duration of the trigger instruction satisfies the first condition, this indicates that the user triggers the target tag or guidance information within the short period of time after displaying the target tag's guidance information, indicating that the user has a strong interest in the target event. Therefore, the transaction scenario page corresponding to the target tag is displayed, and the interface associated with the event corresponding to the target event is displayed on that transaction scenario page. Highly relevant content is quickly returned to the user: displaying the interface associated with the event corresponding to the target event on the transaction scenario page in order to encourage the user to participate in the target event in the e-commerce scenario and stimulate purchases and consumption.

[054] In some embodiments, the display method for the interface associated with the event corresponding to the target event on the transaction scenario page corresponding to the target tag includes at least one of the following: displaying the interface associated with the event corresponding to the target event as a pop-up window on the transaction scenario page corresponding to the target tag; anchoring to the interface associated with the event corresponding to the target event on the transaction scenario page corresponding to the target tag, where the interface associated with the event corresponding to the target event is part of the interface on the transaction scenario page corresponding to the target tag; and opening and displaying the interface associated with the event corresponding to the target event on the transaction scenario page corresponding to the target tag, where the display area of ​​the Petition 870250086248, dated 09 / 24 / 2025, pp. 126 / 181 19 / 45 The interface associated with the event corresponding to the target event is smaller than the display area of ​​the transaction scenario page.

[055] The following describes the display method for the interface associated with the event corresponding to the target event on the transaction scenario page corresponding to the target tag of type marketing, type order, and type actions respectively according to transaction information corresponding to target events of different types: (1) Type of marketing

[056] As mentioned earlier, marketing transaction information may include: unredeemed coupons, product information in discount activities, and information about recharge discounts. The interface associated with the event corresponding to the target event is an interface including options for unredeemed coupons, or an interface including products in discount activities, or an interface including information about recharge discounts. A. Unredeemed coupons

[057] In some modalities, when marketing-type transaction information includes unredeemed coupons, the initial guidance information is specifically used to guide the user to redeem the coupons. As shown in Figure 4A, the content of the text description information included in the initial guidance information includes: Redeem coupons. If the trigger instruction for the target event corresponding to the target tag is detected, and the trigger instruction's duration satisfies the first condition, this indicates that the user triggers the target tag or guidance information within the first predefined duration (touch instruction detection for the initial guidance information in Figure 4A), indicating that the user has a strong interest in the activity of redeeming coupons and expects to Petition 870250086248, dated 09 / 24 / 2025, pp. 127 / 181 20 / 45 redeem the coupons. Therefore, as shown in Figure 4B, a transaction scenario page 40 corresponding to the target tag is displayed, an interface associated with the event 41 (a coupon redemption interface in Figure 4B) corresponding to the target event is displayed on the transaction scenario page 40 in the form of a pop-up window, and the coupon redemption interface includes options for unredeemed coupons. B. Product information in discount activities

[058] In some modalities, when marketing-type transaction information includes product information in discount activities, the initial guidance information is specifically used to guide the user through the products in discount activities. As shown in Figure 5A, text description information included in the initial guidance information includes: discount 50 for every 200 spent. If the trigger instruction for the target event corresponding to the target tag is detected, and the trigger duration of the trigger instruction satisfies the first condition, this indicates that the user triggers the target tag or guidance information within the first predefined duration (touch instruction detection for the initial guidance information in Figure 5A). As shown in Figure 5B, the transaction scenario page 40 corresponding to the target tag is displayed.

[059] Optionally, transaction scenario page 40 includes a target tag, at least one sub-tag under the target tag, and an event-associated interface 51 corresponding to a target event anchored to the first sub-tag, where the first sub-tag is a sub-tag that corresponds to the transaction information (product information in discount activities) of at least one sub-tag. The event-associated interface 51 corresponding to the target event is part of the interface within transaction scenario page 40. Petition 870250086248, dated 09 / 24 / 2025, pp. 128 / 181 21 / 45

[060] Therefore, anchoring to the interface associated with event 51 corresponding to the target event within transaction scenario page 40 is performed. The interface associated with event 51 includes cardboard areas corresponding to a plurality of products in marketing activities.

[061] For example, as shown in Figure 5B, transaction scenario page 40 includes a target tag “Shopping”, at least one subtag under the target tag “Shopping”: “For you”, “50 discount for every 200 spent”, “Clothing, Shoes and Bags”, “Beauty and Personal Care”, “Digital Products”, etc., as well as the interface associated with event 51 under the first subtag “50 discount for every 200 spent” corresponding to the discount activities. The interface associated with event 51 is displayed below at least one sub-tag, with at least one sub-tag displayed at the top, and the interface associated with event 51 is part of the interface within transaction scenario page 40. This is only an exemplary illustration, and the disclosure does not specifically limit the number and name of at least one sub-tag. C. Information about recharge discounts

[062] In some modalities, when marketing-type transaction information includes information about recharge discounts, the initial guidance information is specifically used to guide the user to recharge. As shown in Figure 6A, the content of the text description information included in the initial guidance information includes: instant discount on phone recharge. If the trigger instruction for the target event corresponding to the target tag is detected, and the trigger duration of the trigger instruction satisfies the first condition, this indicates that the user triggers the target tag or guidance information within the first predefined duration (detection of the touch instruction for the initial guidance information in Figure 6A), indicating that the user has a strong interest in Petition 870250086248, dated 09 / 24 / 2025, pp. 129 / 181 22 / 45 recharge discount activity and wait to recharge. As shown in Figure 6B, the transaction scenario page 40 corresponding to the target tag is displayed, and a recharge interface 61 (an event-associated interface) is displayed within the transaction scenario page, and the display area of ​​the event-associated interface is smaller than that of the transaction scenario page. The recharge interface 61 includes recharge discount activity information.

[063] For example, as shown in Figure 6B, the seven-screen recharge interface 61 is displayed directly within the transaction scenario page 40 (the Shopping home page). The recharge interface 61 may include, for example, options for recharge targets and recharge amounts. (2) Order type

[064] As mentioned earlier, order-type transaction information may include: detailed order information, and product attribute update information in a shopping cart / favorites. The interface associated with the event corresponding to the target event is an interface including the detailed order information of the target object, or an interface including target object attribute update information. A. Detailed order information

[065] In some modes, when marketing-type transaction information includes detailed order information, the initial guidance information is specifically used to guide the user to view target object status information. As shown in Figure 7A, the content of the text description information included in the initial guidance information includes: your order has been shipped. If the firing instruction for the target event corresponding to the target tag is detected, and the firing duration of the firing instruction satisfies the first condition, this indicates that Petition 870250086248, dated 09 / 24 / 2025, pp. 130 / 181 23 / 45 The user triggers the target tag or guidance information within the predefined duration (touch instruction detection for the first guidance information in Figure 7A), indicating that the user has a strong interest in updating the order status and expects to view the latest status of the target object in the order. As shown in Figure 7B, the transaction scenario page 40 corresponding to the target tag is displayed, and an event-associated interface corresponding to the target event is displayed on the transaction scenario page. The target event is the order status update, the event-associated interface is an order details interface, and the order details interface includes the detailed order information for the target object.

[066] For example, as shown in Figure 7B, an order details interface with seven screens 71 is directly displayed within the transaction scenario page 40. The order details interface 71 includes detailed order information for the target object. For example, if a product 1 (the target object) has been shipped, the latest information on the logistics status of product 1 will be displayed in the order details interface 71. B. Product attribute update information in a shopping cart / favorites

[067] In some modes, when marketing-type transaction information includes product attribute update information in the shopping cart / favorites, the initial guidance information is specifically used to guide the user to view updated product attributes in the shopping cart / favorites. As shown in Figure 8A, the content of the text description information included in the initial guidance information includes: price drop of product 1 in the shopping cart. If the trigger instruction for the target event corresponding to the target tag is detected, and the trigger duration of the trigger instruction satisfies the Petition 870250086248, dated 09 / 24 / 2025, pp. 131 / 181 24 / 45 first condition, this indicates that the user triggers the target tag or guidance information within the first predefined duration (touch instruction detection for the first guidance information in Figure 8A), indicating that the user has a strong interest in updating the product attributes and expects to view the product with the updated attributes. As shown in Figure 8B, the transaction scenario page 40 corresponding to the target tag is displayed, and the shopping cart / favorites 81 is displayed on the transaction scenario page, and includes the target object (product 1) with the updated product attributes. Therefore, the user is guided to process the target object with the updated product attributes, such as purchasing the target object, thus achieving the goal of stimulating consumption. (3) Type of actions

[068] As mentioned earlier, transaction information of the action type may include: coupons corresponding to predefined account information and information about discounted product benefits. The interface associated with the event corresponding to the target event is an interface including information about actions corresponding to a predefined user. A. Coupons matching the predefined account information

[069] In some modes, when marketing-type transaction information includes coupons corresponding to predefined account information, the initial guidance information is specifically used to guide the user indicated by the predefined account information to redeem the coupons. Text description information included in the initial guidance information includes: you have new user coupons waiting to be redeemed.

[070] If the firing instruction for the target event corresponding to the target tag is detected, and the firing duration of the firing instruction satisfies the Petition 870250086248, dated 09 / 24 / 2025, pp. 132 / 181 25 / 45 first condition, the touch instruction for the first orientation information can be detected within the first predefined duration, indicating that the user has a strong interest in the benefits for new users and expects to redeem the new user coupons. Therefore, the transaction scenario page corresponding to the target tag is displayed, the interface associated with the event corresponding to the target event is displayed on the transaction scenario page in the form of a pop-up window, and the interface associated with the event may include options for coupons corresponding to the predefined account information. B. Information about benefits of discounted products

[071] In some modalities, when marketing-type transaction information includes information about discounted product benefits, the initial guidance information is specifically used to guide the user to view discounted products. Text description information included in the initial guidance information may be, for example, discounted products.

[072] If the trigger instruction for the target event corresponding to the target tag is detected, and the trigger instruction duration satisfies the first condition, for example, the user's touch instruction for the first orientation information can be detected within the first predefined duration, indicating that the user is interested in discounted products. Therefore, the transaction scenario page corresponding to the target tag is displayed, the anchoring to the interface associated with the event, such as a discounted product interface corresponding to the target event on the transaction scenario page, is performed, and therefore some of the discounted products are displayed on the transaction scenario page.

[073] Based on the above modalities, optionally, a target page Petition 870250086248, dated 09 / 24 / 2025, pp. 133 / 181 A staggered 26 / 45 view can also be displayed on the transaction scenario page. For example, as shown in Figure 7B, the target page is displayed in a higher layer of the event-associated interface as a floating window, thus guiding the user to participate in the transaction activities without interrupting the user's view of the target page, improving the user experience. It should be emphasized that the target page in the form of a floating window can be displayed in any area of ​​the transaction scenario page, allowing the user to operate the position and size of the target page, cancel the display of the target page, and control the volume of the target page, etc., which is not limited by disclosure.

[074] In the above modalities, if the trigger instruction for the target event corresponding to the target tag is detected, and the duration of the trigger instruction satisfies the first condition, this indicates that the user has a strong interest in the target event and expects to be guided to execute the target event. Therefore, in the disclosure, the interface associated with the event corresponding to the target event is displayed synchronously in a display form strongly related to the target event on the transaction scenario page corresponding to the displayed target tag, thus obtaining a strong indication of the target event, avoiding the need for the user to perform multiple operations on the page and switch multiple times to access the interface associated with the final event, simplifying the operation. Based on the user's strong interest, they are guided to quickly participate in the target event, thus improving the user experience.

[075] S103: If the firing instruction for the target event corresponding to the target tag is detected, and the firing duration of the firing instruction satisfies a second condition, a transaction scenario page corresponding to the target tag is displayed, and the transaction scenario page corresponding to the target tag displays suggestion information corresponding to the target event. Petition 870250086248, dated 09 / 24 / 2025, pp. 134 / 181 27 / 45

[076] The second condition is that the firing duration is longer than a predefined duration. The first predefined duration, as mentioned earlier, is the valid predefined firing duration.

[077] In some embodiments, the display method for the hint information corresponding to the target event on the transaction scenario page corresponding to the target tag includes at least one of the following: displaying the hint information corresponding to the target event in the form of a card in a predefined card display area of ​​the transaction scenario page corresponding to the target tag; anchoring to a target sub-tag on the transaction scenario page corresponding to the target tag, and displaying transaction content corresponding to the target sub-tag, where the target sub-tag is a tag corresponding to the transaction information related to the target object; and displaying second guidance information in a corresponding display position of a target control on the transaction scenario page corresponding to the target tag, where both the target control and the second guidance information are determined according to the transaction information related to the target object.

[078] In some modes, if the trigger instruction for the target event corresponding to the target tag is detected, and the trigger instruction duration satisfies the second condition, this indicates that the user triggers the target tag or guidance information after the target tag display duration has been exceeded, indicating that the user is interested in the target event but has a low level of interest. Therefore, the transaction scenario page corresponding to the target tag is displayed, and the suggestion information corresponding to the target event is additionally displayed on the transaction scenario page to pre-suggest to the user, and guide the user to participate in the target event activities. Petition 870250086248, dated 09 / 24 / 2025, pp. 135 / 181 28 / 45

[079] The following describes the display method for suggestion information corresponding to the target event on the transaction scenario page corresponding to the target tag of type marketing, type order, and type actions respectively according to transaction information corresponding to target events of different types: (1) Type of marketing

[080] As mentioned earlier, marketing transaction information may include: unredeemed coupons, product information in discount activities, and information about recharge discounts.

[081] Consequently, the suggestion information corresponding to the target event can be displayed on the transaction scenario page in the form of a card; the suggestion information corresponding to the target event can be transaction content corresponding to the target tag (discount) anchored on the transaction scenario page; and the suggestion information corresponding to the target event can be the second piece of guidance information displayed in the corresponding display position of the target control on the transaction scenario page. A. Unredeemed coupons

[082] In some modes, when marketing-type transaction information includes unredeemed coupons, the first guidance information is specifically used to guide the user to redeem the coupons. As shown in Figure 9A, the first guidance information is displayed next to (upper right corner) the target tag “Shopping” in the form of a corner mark. If the firing instruction for the target event corresponding to the target tag is detected, and the firing duration of the firing instruction satisfies the second condition, this indicates that the user fires the target tag or guidance information after the first predefined duration is exceeded. Petition 870250086248, dated 09 / 24 / 2025, pp. 136 / 181 29 / 45 (touch instruction detection for the target tag in Figure 9A), indicating that the user may be interested in the coupon redemption activity but has a low level of interest. In order to achieve the goal of guiding the user to participate in the target event, as shown in Figure 9B, the transaction scenario page 40 corresponding to the target tag is displayed, suggestion information 91 corresponding to the target event is displayed on the transaction scenario page 40, and the suggestion information 91 is displayed in a predefined card display area on the transaction scenario page 40 in the form of a card.

[083] For example, as shown in Figure 9B, transaction scenario page 40 (the Shopping home page) is displayed, and suggestion information 91 is displayed in the predefined card display area on transaction scenario page 40 in the form of a card. Suggestion information 91 includes options for unredeemed coupons. Therefore, without interfering with the user's view of transaction scenario page 40, the user is continuously encouraged to redeem coupons, and is provided with options to redeem coupons, thus increasing the likelihood of participation. B. Product information in discount activities

[084] In some modes, when marketing-type transaction information includes product information in discount activities, the first guidance information is specifically used to guide the user to navigate through products in discount activities. As shown in Figure 10A, the first guidance information is displayed near (upper right corner) the target tag “Shopping” in the form of a corner mark. If the firing instruction for the target event corresponding to the target tag is detected, and the firing duration of the firing instruction satisfies the second condition, this indicates that the user fires the target tag. Petition 870250086248, dated 09 / 24 / 2025, pp. 137 / 181 30 / 45 or the first guidance information after the predefined duration is exceeded (touch instruction detection for the target tag in Figure 10A), indicating that the user may be interested in the discount but has a low level of interest. In order to achieve the goal of guiding the user to participate in the discount activities, as shown in Figure 10B, the transaction scenario page 40 corresponding to the target tag is displayed.

[085] Optionally, transaction scenario page 40 includes a target tag, at least one sub-tag under the target tag, and suggestion information 110 corresponding to the target event anchored to the target sub-tag, where the target sub-tag is a sub-tag that corresponds to the transaction information (product information in discount activities) related to the target object of at least one sub-tag.

[086] Therefore, on transaction scenario page 40, anchoring to the target subtag is performed to display transaction content corresponding to the target subtag. It should be understood that suggestion information 110 corresponding to the target event refers to the transaction content corresponding to the target subtag.

[087] For example, as shown in Figure 10A and Figure 10B, transaction scenario page 40 is displayed, and includes a target tag (“Shopping”), at least one sub-tag under the target tag, and the transaction content (suggestion information 110) corresponding to the target sub-tag. Suggestion information 110 is displayed under the first sub-tag (“50 discount for every 200 spent”) in the form of an interface. Compared to Figure 5B, at least one sub-tag in Figure 10B is not displayed at the top, preserving part of the content of transaction scenario page 40, thus encouraging the user to participate in the discount activity without affecting the basic functions corresponding to the target tag and reducing interference for the user. Petition 870250086248, dated 09 / 24 / 2025, pp. 138 / 181 31 / 45 C. Information about recharge discounts

[088] In some modes, when marketing-type transaction information includes recharge discount information, the first guidance information is specifically used to guide the user to recharge. As shown in Figure 11A, the first guidance information is displayed next to (upper right corner) the target tag “Shopping” in the form of a corner mark. If the trigger instruction for the target event corresponding to the target tag is detected, and the trigger duration of the trigger instruction satisfies the second condition, this indicates that the user triggers the target tag or the first guidance information after the first predefined duration has been exceeded (detection of the touch instruction for the target tag in Figure 11A), indicating that the user may be interested in the recharge discount information but has a low level of interest.

[089] In order to achieve the objective of guiding the user to participate in the recharge discount activity, as shown in Figure 11B, the transaction scenario page 40 corresponding to the target tag is displayed. The transaction scenario page 40 includes a target tag and at least one control under the target tag, and second guidance information 211 is displayed in a corresponding display position of a target control 111. The target control is determined according to the transaction information related to the target object, and the second guidance information is also determined according to the transaction information related to the target object. It should be understood that in this case, the suggestion information corresponding to the target event is the second guidance information, and one way of displaying the second guidance information includes a pop-up window control in the form of a bubble, and / or a corner mark.

[090] For example, as shown in Figures 11A to 11B, a Petition 870250086248, dated 09 / 24 / 2025, pp. 139 / 181 32 / 45 The touch instruction for the target tag “Shopping” is detected after the first predefined duration. As shown in Figure 11B, the transaction scenario page 40 is displayed and includes the target tag “Shopping”, and at least one control under the target tag “Shopping” (displayed as icons in Figure 11B, sequentially representing from left to right: Orders, Recharge, Favorites, Footprints, and More). The suggestion information (second guidance information 211) is displayed in the corresponding display position of the target control 111 (Recharge). The content of the second guidance information 211 in Figure 11B includes: instant discount on phone recharge, which is displayed below the target control 111 (Recharge) with a pop-up window in the form of a bubble, and points to the target control 111 (Recharge).

[091] Additionally, if a trigger instruction corresponding to the second guidance information is detected, a recharge home page is displayed, and an interface associated with the event corresponding to the target event is displayed on the recharge home page in the form of a popup window, such as a recharge discount interface including recharge discount activity information.

[092] For example, as shown in Figure 11C, if a firing instruction corresponding to the second guidance information 211 is detected, a reload home page 11 is displayed, and a reload discount interface 311 is displayed on the reload home page 11 in the form of a pop-up window. (2) Order type

[093] As mentioned earlier, order-type transaction information may include: detailed order information, and product attribute update information in a shopping cart / favorites. A. Detailed order information Petition 870250086248, dated 09 / 24 / 2025, pp. 140 / 181 33 / 45

[094] In some modalities, when marketing-type transaction information includes detailed order information, the initial guidance information is specifically used to guide the user to view target object status information. As shown in Figure 12A, the content of the text description information included in the initial guidance information includes: your order has been shipped. If the trigger instruction for the target event corresponding to the target tag is detected, and the trigger instruction duration satisfies the second condition, this indicates that the user triggers the target tag or the initial guidance information after the first predefined duration has been exceeded (touch instruction detection for the target tag in Figure 12A), indicating that the user may be interested in updating the order status but has a low level of interest.

[095] In order to guide the visualization of the most recent status of the target object in the request, as shown in Figure 12B, the transaction scenario page 40 corresponding to the target tag is displayed. The transaction scenario page 40 includes a target tag and at least one control under the target tag, and second guidance information 212 is displayed in a corresponding display position of a target control 112.

[096] For example, as shown in Figures 12A to 12B, the touch instruction for the target tag “Shopping” is detected after the first predefined duration. As shown in Figure 12B, the transaction scenario page 40 is displayed and includes the target tag “Shopping”, and at least one control under the target tag “Shopping” (displayed as icons in Figure 12B, sequentially representing from left to right: Orders, Recharge, Favorites, Footprints, and More). The suggestion information (second guidance information 212) is displayed in the corresponding display position of the target control 112 (Orders). The content of the second guidance information Petition 870250086248, dated 09 / 24 / 2025, pp. 141 / 181 34 / 45 orientation 212 in Figure 12B includes: your order has been sent, which is displayed below target control 112 (Orders) with a pop-up window in the form of a bubble, and points to target control 112 (Orders).

[097] Additionally, if a trigger instruction corresponding to the second guidance information is detected, an order page is displayed, and an interface associated with the event corresponding to the target event is displayed on the order page, such as an order details interface. The display area of ​​the interface associated with the event corresponding to the target event is smaller than the display area of ​​the transaction scenario page.

[098] For example, as shown in Figure 12C, if a firing instruction corresponding to the second guidance information 212 is detected, an order page 12 is displayed, and an order details interface 71 is displayed on the order page 12. B. Product attribute update information in a shopping cart / favorites

[099] In some modalities, when marketing-type transaction information includes product attribute update information in the shopping cart / favorites, the initial guidance information is specifically used to guide the user to view updated product attributes in the shopping cart / favorites. As shown in Figure 13A, the content of the text description information included in the initial guidance information includes: price drop of product 1 in the shopping cart. If the trigger instruction for the target event corresponding to the target tag is detected, and the trigger duration of the trigger instruction satisfies the second condition, this indicates that the user triggers the target tag or the initial guidance information after the first predefined duration is exceeded (detection of the touch instruction for the target tag in Figure 11A), indicating that the Petition 870250086248, dated 09 / 24 / 2025, pp. 142 / 181 35 / 45 users may be interested in updating the product attributes but have a low level of interest. In order to guide the user to view the updated product attributes, as shown in Figure 13B, the transaction scenario page 40 corresponding to the target tag is displayed, and includes a target tag and at least one control under the target tag, and second guidance information 213 is displayed in a corresponding display position of the target control 113.

[100] For example, as shown in Figures 13A to 13B, the touch instruction for the target tag “Shopping” is detected after the first predefined duration. As shown in Figure 13B, the transaction scenario page 40 is displayed and includes the target tag “Shopping”, and at least one control under the target tag “Shopping”. The suggestion information (second guidance information 213) is displayed in the corresponding display position of target control 113 (Shopping cart). The content of the second guidance information 213 in Figure 11B includes: product 1 in the shopping cart has had its price reduced, which is displayed below target control 113 (Shopping cart) with a pop-up window in the form of a bubble, and points to target control 113 (Shopping cart).

[101] Additionally, if a firing instruction matching the second guidance information is detected, a shopping cart / favorites page is displayed, and product attributes of the target object will be highlighted on the shopping cart / favorites page.

[102] For example, as shown in Figure 13C, if a firing instruction corresponding to the second guidance information 213 is detected, a shopping cart page 13 is displayed, a shopping cart / favorites interface 81 is displayed on the shopping cart page 13, and product attributes (reduced in * yuans) of the target object (Product 1) will be highlighted. Petition 870250086248, dated 09 / 24 / 2025, pp. 143 / 181 36 / 45 (3) Type of shares

[103] As mentioned earlier, transaction information of the actions type may include: coupons corresponding to predefined account information and information about discounted product benefits.

[104] Similar to the displays corresponding to the two types of transaction information above, coupons corresponding to predefined account information can be displayed as a pop-up window in a predefined card area of ​​the transaction scenario page. Information about discounted product benefits can also be displayed under the target sub-tag on the transaction scenario page, in order to display some of the information about discounted product benefits on the transaction scenario page, thus achieving a subtle suggestion effect. The second guidance information can also be displayed in the corresponding display position of the target control on the transaction scenario page, in order to further guide the user to enter a home page corresponding to the actions type, and view the coupons or information about discounted product benefits corresponding to the predefined account information on the home page.The specific display method is similar to that described in the previous versions, but it is not repeated in the disclosure.

[105] In the above modes, if the trigger instruction for the target event corresponding to the target tag is detected, and the trigger duration of the trigger instruction satisfies the second condition, this indicates that the user triggers the target tag or guidance information after the first predefined duration has been exceeded, indicating that the user has a low level of interest in the transaction information corresponding to the target event. However, in order to further guide the user, upon disclosure, the transaction scenario page is first displayed in response to the trigger instruction, followed by the information Petition 870250086248, dated 09 / 24 / 2025, pages 144 / 181 37 / 45 of the suggestions corresponding to the target event are displayed in a subtle way on the transaction scenario page in order to guide the user to participate in the target event, thus providing a different guidance method from the first condition, making the guidance method more diverse and increasing the possibility of the user participating in the target event, ultimately achieving the purpose of the guidance.

[106] In summary, the methods of dissemination provide the method for guiding and displaying related content.According to the method, the target page is displayed first, showing the initial guidance information corresponding to the target tag. This initial guidance information is used to guide the user to execute the target event corresponding to the target tag. When the trigger instruction for the target event is detected and the trigger duration of the trigger instruction satisfies the first condition, the transaction scenario page corresponding to the target tag is displayed, and the interface associated with the event corresponding to the target event is displayed on the transaction scenario page. When the trigger instruction for the target event is detected and the trigger duration of the trigger instruction satisfies the second condition, the transaction scenario page corresponding to the target tag is displayed, and the suggestion information corresponding to the target event is displayed on the transaction scenario page.In the disclosure, guidance information is displayed on the target page to guide the user, in order to display relevant information about the target event on the transaction scenario page in different forms according to different conditions met by the trigger duration of the target event: the page associated with the event or suggestion information, thus encouraging the user to participate in transaction activities in a diversified way, increasing the possibility of the user participating in transaction activities, and improving the guidance effect. Petition 870250086248, dated 09 / 24 / 2025, pages 145 / 181 38 / 45

[107] As shown in Figure 14, Figure 14 is a schematic structural diagram of an apparatus for guiding and displaying related content according to a dissemination modality. The apparatus includes: A display module 141, configured to display a target page, where the target page displays initial guidance information corresponding to a target tag, and the initial guidance information is used to guide a user to perform a target event corresponding to the target tag;and a detection module 142, configured to display a transaction scenario page corresponding to the target tag if a trigger instruction for the target event corresponding to the target tag is detected, and a trigger duration of the trigger instruction satisfies a first condition, where the transaction scenario page corresponding to the target tag displays an interface associated with the event corresponding to the target event, and a detection module 142 is additionally configured to display a transaction scenario page corresponding to the target tag if the trigger instruction for the target event corresponding to the target tag is detected, and the trigger duration of the trigger instruction satisfies a second condition, where the transaction scenario page corresponding to the target tag displays suggestion information corresponding to the target event.

[108] In some embodiments, a form of display of the initial orientation information includes a pop-up window control in the form of a bubble, and / or a corner mark.

[109] The display content of the first guidance information corresponding to the target tag includes at least one of an image of a target object, text description information, and a marker icon; and the target object is an item related to the target event.

[110] The target event refers to the display of transaction information. Petition 870250086248, dated 09 / 24 / 2025, pp. 146 / 181 39 / 45 related to the target object. The transaction information types include at least one of the following: a marketing type, an order type, and an actions type.

[111] In some modes, a firing instruction for a target event includes at least one of the following: A touch instruction for initial orientation information; A tap instruction for the target tag; and a slide-tap instruction for a current tag on the target page, where the slide-tap instruction indicates a slide from the current tag to the target tag.

[112] In some embodiments, a firing duration of a firing instruction refers to a duration from the moment the first guidance information begins to be displayed until the moment the firing instruction is detected. The first condition is that the firing duration of the firing instruction is less than or equal to a predefined first duration. An interface associated with the event corresponding to the target event displays transaction information related to the target object.

[113] Display module 141 is specifically for: the display method for the interface associated with the event corresponding to the target event on the transaction scenario page corresponding to the target tag includes at least one of the following: Display the interface associated with the event corresponding to the target event as a pop-up window on the transaction scenario page corresponding to the target tag; Anchor to the interface associated with the event corresponding to the target event on the transaction scenario page corresponding to the target tag, where the interface associated with the event corresponding to the target event is a part of the interface on the transaction scenario page corresponding to the target tag; and open and display the interface associated with the event corresponding to the target event. Petition 870250086248, dated 09 / 24 / 2025, pp. 147 / 181 40 / 45 target on the transaction scenario page corresponding to the target tag, where the display area of ​​the interface associated with the event corresponding to the target event is smaller than the display area of ​​the transaction scenario page.

[114] In some modes, if the transaction information type is marketing, the interface associated with the event corresponding to the target event is an interface including options for unredeemed coupons, or an interface including products in discount activities, or an interface including information about recharge discounts; If the transaction information type is order type, the interface associated with the event corresponding to the target event is an interface including detailed order information for the target object, or an interface including attribute update information for the target object; and if the transaction information type is actions type, the interface associated with the event corresponding to the target event is an interface including information about actions corresponding to a predefined user.

[115] In some modes, a trigger instruction duration refers to a duration from the moment the first guidance information begins to be displayed until the moment the trigger instruction is detected. The second condition is that the trigger instruction duration is greater than a first predefined duration. Suggestion information corresponding to the target event is determined according to the transaction information related to the target event.

[116] In some modes, display module 141 is specifically for: the display method for suggestion information corresponding to the target event on the transaction scenario page corresponding to the target tag includes at least one of the following: display the suggested information corresponding to the target event in Petition 870250086248, dated 09 / 24 / 2025, pages 148 / 181 41 / 45 card shape in a predefined card display area of ​​the transaction scenario page corresponding to the target tag; Anchor to a target sub-tag on the transaction scenario page corresponding to the target tag, and display the transaction content corresponding to the target sub-tag, where the target sub-tag is a tag corresponding to the transaction information related to the target object; and display the second guidance information in a corresponding display position of a target control on the transaction scenario page corresponding to the target tag, where both the target control and the second guidance information are determined according to the transaction information related to the target object.

[117] In some modes, the first orientation information is displayed in an area corresponding to a target tag display area on the target page.

[118] Display module 141 is additionally configured to display the first orientation information on the target page when configured pop-up conditions corresponding to the first orientation information are met.

[119] Pop-up conditions include at least one of the following: The current time is within a display time range corresponding to the initial orientation information; The account information matches the target event; The frequency at which the first guidance information is displayed is lower than a predefined frequency; and the first guidance information has the highest priority among guidance information to be displayed.

[120] As shown in Figure 15, Figure 15 is a diagram Petition 870250086248, dated 09 / 24 / 2025, pp. 149 / 181 42 / 45 Structural schematic of an electronic device according to an embodiment of the disclosure. The electronic device includes: a processor, a memory, and a computer program stored in memory and running on the processor. The computer program, when executed by the processor, implements various processes of the method to display application content in the embodiments of the method above. The same technical effects can be achieved. To avoid repetition, detailed descriptions are omitted.

[121] One embodiment of disclosure provides a computer-readable storage medium. The computer-readable storage medium stores a computer program. The computer program, when executed by a processor, implements several processes of the method to display application content in the embodiments of the method above. The same technical effects can be achieved. To avoid repetition, detailed descriptions are omitted.

[122] Computer-readable storage media can be read-only memory (ROM), random access memory (RAM), a magnetic disk or an optical disk, etc.

[123] One embodiment of disclosure provides a computer program product. The computer program product stores a computer program. The computer program, when executed by a processor, implements several processes of the method to display application content in the embodiments of the method above. The same technical effects can be achieved. To avoid repetition, detailed descriptions are omitted.

[124] Subject matter experts should understand that the modalities of disclosure can be provided as a method, a system or a product. Petition 870250086248, dated 09 / 24 / 2025, pp. 150 / 181 43 / 45 of computer program. Therefore, the disclosure may be in the form of a purely hardware embodiment, a purely software embodiment, or an embodiment combining aspects of software and hardware. Furthermore, the disclosure may use a form of a computer program product implemented on one or more computer-usable storage media, including computer-usable program code.

[125] In disclosure, the processor may be a central processing unit (CPU) or other general-purpose processors, a digital signal processor (DSP), an application-specific integrated circuit (ASIC), a field-programmable gate array (FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. The general-purpose processor may be a microprocessor or any conventional processor, etc.

[126] In disclosure, memory may include volatile memory, random access memory (RAM) and / or non-volatile internal memory, and other forms on a computer-readable medium, such as read-only memory (ROM) or flash RAM. Memory is an example of a computer-readable medium.

[127] In the disclosure, computer-readable media includes permanent and non-permanent, removable and non-removable storage media. Storage media can store information by any method or technology. The information can be a computer-readable instruction, a data structure, a program module, or other data. Examples of computer storage media include, but are not limited to, phase-change memory (PRAM), static random-access memory (SRAM), dynamic random-access memory (DRAM), and other types of memory. Petition 870250086248, dated 09 / 24 / 2025, pp. 151 / 181 44 / 45 random access memory (RAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a flash memory or other memory technologies, a compact disc read-only memory (CD-ROM), a digital versatile disc (DVD) or other optical storage, a magnetic cassette tape, magnetic disk storage or other magnetic storage devices, or any other non-transmissible medium that can be configured to store information accessible to a computing device. According to the definition presented in the present invention, computer-readable media does not include computer-readable transient media, such as modulated data signals and carrier waves.

[128] It should be noted that, in this document, relational terms such as “first” and “second” are used only to distinguish one entity or operation from another and do not necessarily require or imply any actual relationship or order between those entities or operations. Furthermore, the terms comprise, include, or any other variations thereof are intended to encompass non-exclusive inclusion and, therefore, a process, a method, an object, or a device that includes a series of elements not only includes those elements but also includes other elements not clearly listed, or additionally includes elements inherent to the process, method, object, or device. In the absence of further restrictions, an element specified by the phrase including a... does not exclude the existence of other identical elements in the process, method, product, or device that includes the element.

[129] The above content consists merely of specific implementations of the disclosure, so that those skilled in the art may understand or implement the disclosure. Further modifications to these modalities are Petition 870250086248, dated 09 / 24 / 2025, pp. 152 / 181 45 / 45 evident to those skilled in the art, and the general principles defined herein can be implemented in other embodiments without departing from the spirit or scope of the disclosure. Therefore, the disclosure shall not be limited by these embodiments shown in the present invention, but shall conform to the broadest possible scope consistent with the principles and novel features disclosed in the present invention. Petition 870250086248, dated 09 / 24 / 2025, pp. 153 / 181

Claims

1 / 6 CLAIMS 1. A method for guiding and displaying related content, characterized in that it comprises: displaying a target page, wherein the target page displays initial guidance information corresponding to a target tag, and the initial guidance information is used to guide a user to perform a target event corresponding to the target tag; in response to a trigger instruction for the target event corresponding to the target tag being detected, and a trigger duration of the trigger instruction satisfying a first condition, displaying a transaction scenario page corresponding to the target tag, wherein the transaction scenario page corresponding to the target tag displays an interface associated with the event corresponding to the target event;And in response to a trigger instruction for the target event corresponding to the target tag being detected, and the trigger duration of the trigger instruction satisfying a second condition, display a transaction scenario page corresponding to the target tag, where the transaction scenario page corresponding to the target tag displays suggestion information corresponding to the target event.

2. A method according to claim 1, characterized in that a form of displaying the initial guidance information comprises a pop-up window control in the form of a bubble, and / or a corner tag; the content of displaying the initial guidance information corresponding to the target tag comprises at least one of an image, text description information, and a marker icon of a target object; and the target object is an item related to the target event; and the target event displays transaction information related to the target object, wherein the types of transaction information comprise at least one of the following: a marketing type, an order type, and an actions type.

3. A method according to claim 1, characterized in that a trigger instruction for the target event comprises at least one of the following: a tap instruction for initial orientation information; a tap instruction for the target tag; and a slide-tap instruction for a current tag on the target page, wherein the slide-tap instruction indicates a slide from the current tag to the target tag.

4. A method according to claim 1, characterized in that the firing duration of the firing instruction is a duration from the moment when the first guidance information begins to be displayed until the moment when the firing instruction is detected; the first condition is that the firing duration of the firing instruction is less than or equal to a predefined first duration; an interface associated with the event corresponding to the target event displays transaction information related to the target object; the display method for the interface associated with the event corresponding to the target event on the transaction scenario page corresponding to the target tag comprises at least one of the following: displaying the interface associated with the event corresponding to the target event in the form of a pop-up window on the transaction scenario page corresponding to the target tag;Anchor to the interface associated with the event corresponding to the target event on the transaction scenario page corresponding to the target tag, where the interface associated with the event corresponding to the target event is part of the interface on the transaction scenario page corresponding to the target tag; and open and display the interface associated with the event corresponding to the target event on the transaction scenario page corresponding to the target tag, where the display area of ​​the interface associated with the event corresponding to the target event is smaller than the display area of ​​the transaction scenario page.

5. A method according to claim 2, characterized in that, in response to the transaction information type being marketing, the interface associated with the event corresponding to the target event is an interface comprising options for unredeemed coupons, or an interface comprising products in discount activities, or an interface comprising information about recharge discounts; in response to the transaction information type being order, the interface associated with the event corresponding to the target event is an interface comprising detailed order information of the target object, or an interface comprising attribute update information of the target object; and in response to the transaction information type being actions, the interface associated with the event corresponding to the target event is an interface comprising information about actions corresponding to a predefined user.

6. A method according to claim 1, characterized in that a trigger instruction duration is a duration from the moment when the first guidance information begins to be displayed until the moment when the trigger instruction is detected; the second condition is that the trigger instruction duration is greater than a first predefined duration; the suggestion information corresponding to the target event is determined according to transaction information related to the target event; the display method for the suggestion information corresponding to the target event on the transaction scenario page corresponding to the target tag comprises at least one of the following: displaying the suggestion information corresponding to the target event in the form of a card in a predefined card display area of ​​the transaction scenario page corresponding to the target tag;Anchor to a target sub-tag on the transaction scenario page corresponding to the target tag, and display transaction content corresponding to the target sub-tag, where the target sub-tag is a tag corresponding to the transaction information related to the target object; and display the second guidance information in a corresponding display position of a target control on the transaction scenario page corresponding to the target tag, where both the target control and the second guidance information are determined according to the transaction information related to the target object.

7. A method according to claim 1, characterized in that the initial guidance information is displayed in an area corresponding to a display area of ​​the target tag on the target page; the method further comprises: displaying the initial guidance information on the target page when configured pop-up conditions corresponding to the initial guidance information are met; and the pop-up conditions comprise at least one of the following: current time is within a display time range corresponding to the initial guidance information; account information corresponds to the target event; a display frequency of the initial guidance information is less than a predefined frequency; and the initial guidance information has the highest priority among guidance information to be displayed.

8. Method, according to claim 7, characterized in that the display time range is predefined and related to the transaction information associated with the target object.

9. Method, according to claim 7, characterized in that the initial guidance information to guide the newly registered account appears in the form of a pop-up on the target page in response to the account information indicating that the account is a newly registered account.

10. A method according to claim 1, characterized in that the initial guidance information has a form replacement duration, and the form replacement duration threshold is predefined and used to determine whether to change a display form of the initial guidance information.

11. A method according to claim 10, characterized in that the display form of the initial guidance information is switched in response to a display duration of the initial guidance information being greater than the form replacement duration threshold.

12. Method, according to claim 1, characterized in that a transaction scenario page name corresponding to the target tag is configurable during a transaction activity.

13. Device for guiding and displaying related content, characterized in that it comprises: a display module, configured to: display a target page, wherein Petition 870250086248, dated 09 / 24 / 2025, p. 158 / 181 6 / 6 the target page displays initial guidance information corresponding to a target tag, and the initial guidance information is used to guide a user to perform a target event corresponding to the target tag;and a detection module, configured to: in response to a trigger instruction for the target event corresponding to the target tag being detected, and a trigger duration of the trigger instruction satisfying a first condition, display a transaction scenario page corresponding to the target tag, where the transaction scenario page corresponding to the target tag displays an interface associated with the event corresponding to the target event, and the detection module is additionally configured to: in response to a trigger instruction for the target event corresponding to the target tag being detected, and the trigger duration of the trigger instruction satisfying a second condition, display a transaction scenario page corresponding to the target tag, where the transaction scenario page corresponding to the target tag displays suggestion information corresponding to the target event.

14. Electronic device, characterized in that it comprises: one or more processors; and a storage device, configured to store one or more programs, wherein the one or more programs, when executed by the one or more processors, cause one or more processors to implement the method defined in any one of claims 1 to 12.

15. Computer-readable storage medium, characterized in that it stores a computer program, wherein the computer program, when executed by a processor, implements the method defined in any one of claims 1 to 12. Petition 870250086248, dated 09 / 24 / 2025, pp. 159 / 181

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