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A method to determine the number of subscriber of multimedia broadcast by quasi-real-time statistic

A multimedia broadcasting and user number technology, which is applied in the field of real-time collection of the number of users watching multimedia broadcasting, can solve problems such as statistics that do not mention multimedia broadcasting users watching

Inactive Publication Date: 2009-03-25
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Among them, except for the multicast technology of mobile communication broadcasting, which can realize the data statistics of multimedia information watched by users, other technologies based on multimedia broadcasting have not mentioned how to realize the statistics of multimedia broadcasting users’ viewing.

Method used

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  • A method to determine the number of subscriber of multimedia broadcast by quasi-real-time statistic
  • A method to determine the number of subscriber of multimedia broadcast by quasi-real-time statistic
  • A method to determine the number of subscriber of multimedia broadcast by quasi-real-time statistic

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Embodiment Construction

[0025] The method of the invention is that when the multimedia broadcasting information service side transmits the multimedia broadcasting content, for the program that needs to return the viewing information, simultaneously send the return mark for instructing to return the viewing information of the program. The multimedia broadcast content includes service guide, multimedia data stream and other contents. The issued return mark can be encapsulated in the service guide or directly encapsulated in the multimedia data stream. When the terminal receives a program, record the ID (program name) and its return mark of the program carrying the return mark, and record the viewing time of the program. After watching the program, record the program ID, return mark, Information such as the viewing time of the program is sent to the smart card configured in the terminal. The smart card generates a short message containing information such as the program ID and the viewing time of the pr...

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Abstract

The pseudo-real-time counting method for user number of multimedia broadcast comprises: sending menu and the watching label for response; after watching the menu, using the watched information by a mobile communication network, and counting the information. This invention has very important value for commercial running.

Description

technical field [0001] The invention belongs to the field of multimedia broadcasting, and relates to a method for collecting the number of users watching multimedia broadcasting in real time when performing mobile multimedia broadcasting services. Background technique [0002] With the development of multimedia broadcasting technology, various broadcasting technologies emerge in an endless stream, some are based on satellite broadcasting, some are based on terrestrial broadcasting and mobile communication broadcasting. Among them, except that the multicast technology of mobile communication broadcasting can realize data statistics of multimedia information watched by users, other technologies based on multimedia broadcasting have not mentioned how to realize the statistics of multimedia broadcasting users watched. [0003] Operators and advertisers are very concerned about how many users watch programs and advertisements, especially advertisers. The situation of users watchi...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L12/24
Inventor 刘美萍
Owner ZTE CORP