Hidden customer characteristic extracting method and television program recommendation method and system
A technology of user characteristics and extraction methods, which is applied in the direction of analog confidentiality/charging systems, data processing applications, business, etc., can solve problems such as heavy, easily overdue tasks, and inaccurate survey results, achieving detailed and accurate results, saving manpower, and ratings Record detailed and objective results
Active Publication Date: 2010-06-09
SHENZHEN TOPWAY VIDEO COMM
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[0007] The technical problem to be solved by the present invention is to provide a hidden user feature extraction method and a TV program recommendation method in view of the defects that existing survey results are not accurate enough, easily expired, and the task is heavy when acquiring user features through questionnaire surveys in the prior art and system
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[0050] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.
[0051] The present invention provides a solution for TV program recommendation, which can extract user characteristics from user viewing records, and comprehensively evaluate whether programs based on quantity are suitable for recommendation from multiple perspectives, and compare the similarity between program characteristics and user characteristics. Figures and specific embodiments describe the technical solution of the present invention.
[0052] figure 1 It is a schematic structural diagram of a digital TV network 100 according to a preferred embodiment of the present invention. Such as fig...
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The invention relates to a television program recommendation technology, and provides an implicit user characteristic extraction method, a television program recommendation method and a system thereofaiming at the defects existing in the prior art that survey results are not accurate enough and easily overdue and the task is heavy when the user characteristics are obtained by the questionnaire survey method. The implicit user characteristic extraction method comprises the steps of collecting user reception records and extracting the implicit user characteristics containing a plurality of favorite characteristics from the collected reception records. The invention also provides a television program recommendation method and a system thereof. The whole proposal of the invention is completedautomatically without the manual interference, so the labor is greatly saved. Extracting the user characteristics according to the user reception records can update the user characteristics regularlyalong with the reception records, and the reception records are full, accurate and impersonal, so the particularity and the accuracy of the extracted results can be ensured. Integrally comparing thesimilarity of the program characteristics and the user characteristics from a plurality of angles enables the recommended television programs to coincide with the practical needs of the user.
Description
technical field [0001] The present invention relates to TV program recommendation technology, more specifically, to a hidden user feature extraction method and a TV program recommendation method and system. Background technique [0002] Today's world is in the midst of a wave of digitalization, and so is broadcast television. Major developed countries in Europe and the United States have set the time for the full digitalization of radio and television around 2010, and my country also plans to fully realize digitalization in 2015. By the end of 2006, China's digital TV users had reached 12 million, and, according to CCID Consulting's forecast, by 2007, the global digital TV users will reach 630 million. [0003] One of the changes brought about by the digitization of TV is the great abundance of TV programs. According to the current video encoding method of MPEG2, the cable TV system will be able to transmit 500 sets of standard-definition digital TV programs. If advanced ...
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IPC IPC(8): H04N7/16G06Q30/00G06Q30/02
Inventor 徐江山陶疆
Owner SHENZHEN TOPWAY VIDEO COMM