Playing method and system for digital television advertisement
A technology of digital TV and playback method, applied in the field of image transmission, can solve the problems of affecting TV viewers to watch programs normally, affecting the effect of advertisement playback, etc.
Inactive Publication Date: 2012-05-23
SHENZHEN SKYWORTH DIGITAL TECH CO LTD
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[0005] The purpose of the present invention is to provide a method for playing digital TV advertisements, aiming to solve the problem that digital TV providers played advertisements without considering the current wishes of viewers in the past, thus affecting the normal viewing of programs by TV viewers and affecting the effect of advertisement playback
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[0023] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.
[0024] In the present invention, the advertisement interface data and the advertisement content data are broadcasted on the digital television server side. When the advertisement interface data is received, the digital TV receiving terminal displays the corresponding advertisement interface. When the television viewer wishes to watch the advertisement, when the advertisement selection signal is input, the corresponding advertisement content data is obtained and played, and when the television audience does not wish to watch the advertisement, they can Close or hide the ad interface. In this way, T...
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The invention is applicable to the field of image transmission, and in particular provides a method and system for playing digital television advertisement and a digital television receiving terminal. In the invention, a digital television server end broadcasts advertisement interface data and advertisement content data. When the advertisement interface data is received, the digital television receiving terminal displays a corresponding advertisement interface; when television audiences want to watch advertisements and when an advertisement selection signal is input, the advertisement interface acquires corresponding advertisement contents and plays the same; while when the television audiences do not want to watch the advertisements, the advertisement interface can be closed, hidden and reduced. Thus, the television audiences can decide whether the advertisements are played currently autonomously so that not only the influence on program watching is avoided, but also the reception effect of the advertisements is promoted because the television audiences can watch the advertisements on demand.
Description
technical field [0001] The invention belongs to the field of image transmission, and in particular relates to a digital TV advertisement playing method, system and digital TV receiving terminal. Background technique [0002] The development of digital TV has brought high-definition, high-fidelity digital audio and video enjoyment to people. With the popularization of digital TV, more and more advertisers advertise through the channel of digital TV. [0003] At present, there are mainly two ways of broadcasting advertisements on digital TV: 1. Inserting advertisements into TV programs, that is, playing a section of TV program and playing a section of advertisement. 2. When a TV program is being played, an advertisement text is displayed on a certain corner of the TV screen (for example, at the bottom of the screen). [0004] When using the above two advertising playing methods to broadcast advertisements, the start time and end time of the advertisements are determined by t...
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IPC IPC(8): H04N21/434H04N21/2668H04N21/431
Inventor 李乙成王晓晖
Owner SHENZHEN SKYWORTH DIGITAL TECH CO LTD