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Incrementally adding segmentation criteria to a data set

A data set and standard technology, applied in the field of displaying and filtering website access data, can solve the problems of losing the business utility of tracking website visitors/customer access data, not allowing user customization and filtering, etc., to achieve good visibility and reliability The effect of response

Inactive Publication Date: 2009-12-02
ADOBE SYST INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, existing reporting systems do not allow users to easily customize and filter the results
Thus, much of the commercial utility of tracking website visitor / customer visit data is lost using existing systems

Method used

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  • Incrementally adding segmentation criteria to a data set
  • Incrementally adding segmentation criteria to a data set
  • Incrementally adding segmentation criteria to a data set

Examples

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Embodiment Construction

[0024] In the embodiments described below, the present invention occurs in the context of reporting website visit data collected during an online purchase process. However, this is merely an illustrative description of the techniques of the present invention; those skilled in the art will recognize that the techniques of the present invention may be applied in any environment where it is desired to screen website visit data.

[0025] In the process of purchasing an item from an online retailer, a visitor / customer generally follows a basic path. A visitor enters a website (eg, by typing in the website's URL, or selecting from a favorites menu, or clicking on a link), and the online retailer's home page is presented to the visitor. During this process, an item description is typically presented to the visitor. If a visitor wants to purchase this item, he or she clicks the "Add to Cart" link and navigates to a payment page, and then to a page to enter billing and shipping inform...

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PUM

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Abstract

A system displays and filters reports including website visitation data in response to receiving user input. The system includes a client for processing the input as a query to a network, which returns the requested data. The system and accompanying method provide a user interface for incrementally adjusting report data and tailoring reports to user specifications. In addition, adjusted reports can be further adjusted per additional data input. The results are returned virtually instantaneously, enabling users to analyze the effects of combinations of factors.

Description

[0001] related application [0002] This application is required under 35 U.S.C. § 119 to U.S. Provisional Application Serial No. 60 / 687,626 (Attorney Docket No. 10402) entitled "Incrementally Adding Segmentation Criteria to a Data Set," filed June 3, 2005, with Brett Error as the inventor and with U.S. Patent Application Serial No. 10 / 993,397 (Attorney Docket No. 9263) entitled "Assigning Value to Elements Contributing to Business Success," filed November 18, 2004, and the inventors are Brett M. Error et al. Related to US Patent Application Serial No. 10 / 609,008 (Attorney Docket No. 8054), entitled "Capturing and Presenting Site Visitation Path Data," filed June 27, 2003, to Brett Error et al., which is incorporated herein by reference. technical field [0003] The present invention relates generally to website usage tracking, and more particularly to improved techniques for presenting and filtering website visit data. Background technique [0004] "Know your customer" is...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/00
Inventor B·M·埃罗尔
Owner ADOBE SYST INC