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Method and system for measuring the impact of an advertisement on a billboard

A technology of influence and advertising, applied in data processing applications, commerce, instruments, etc., can solve the problems that cannot be used to evaluate the influence of advertising, and there is no evaluation system.

Inactive Publication Date: 2010-01-20
ALCATEL LUCENT SAS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, they cannot be used to measure the impact of advertising advertised in traditional billboard fashion
[0010] Therefore there is currently no evaluation system that would possibly provide a promotional agency with a real-time evaluation of the impact of a poster in relation to a particular location

Method used

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  • Method and system for measuring the impact of an advertisement on a billboard

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Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0026] As represented in the sole figure, the system 100 for measuring the influence of an advertisement enables the server 2 of a publicity agency to retrieve a performance score of the influence of said advertisement by contacting the score management server 3 .

[0027] The server 3 is suitable for collecting the first identification information of any person 4 who passes the outdoor billboard 1 within a given geographical area Z1 and a given period of time, such as periodically.

[0028] The present invention is based on the assumption that statistically most people regularly carry devices containing identifiers so that they can be uniquely identified. By way of example and not limitation, such a device could be a mobile phone, an electronic transmission channel with an RFID transmitter, or any laptop computer equipped with a WLAN modem. With respect to the aforementioned devices, the module 30 thus comprises an active radiation RFID transmitter / receiver and / or a WLAN term...

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PUM

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Abstract

The invention concerns a method for the measurement of the impact of an advertisement concerning a product or service, displayed on at least one advertising billboard (1). According to the method of the invention, the identity of at least one person (4) passing close by the said billboard (1) within a given geographical area (Z1) and during a given period of time, is collected and memorized on the basis of at least one wireless transmission of an identifier contained in at least one portable device (41, 42, 43) likely to be carried by the said person (4). Then, for each memorized identity, any subsequent action out of a predefined list of actions connected to the said product or service and carried out by the said identified person, is collected, and calculation of a global score that is representative of the impact of the said advertisement based on basic predefined scores associated to the said connected actions is then carried out.

Description

technical field [0001] The present invention relates to the field of advertisement display, in particular to a method and system for evaluating the advertisement influence of at least one product or service on an outdoor billboard. Background technique [0002] Today's advertising campaigns utilize many distinct methods in order to reach as many people as possible. These various means include local broadcasts of advertisements via television or radio columns, insertions in national daily or regional advertising publications, advertisements on the Internet, or leaflets delivered to mailboxes, among others. However, one of the most traditional ways is to place outdoor billboards on geographical areas considered to be of strategic value. [0003] Regardless of the advertising channel chosen, considering the costs associated with an advertising campaign, it is important that an advertising agency understand the impact of such campaigns on potential consumers of the product or p...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/0246G06Q30/02
Inventor S·海达施
Owner ALCATEL LUCENT SAS