Unlock instant, AI-driven research and patent intelligence for your innovation.

Method, device and system for transmitting and receiving mobile advertisement service information

A technology for business information and mobile advertising, applied in transmission systems, commerce, wireless communications, etc., can solve the problems of not solving the trust of content interaction, unable to guarantee the security of MobAd information, etc.

Active Publication Date: 2010-06-09
HUAWEI DEVICE CO LTD
View PDF4 Cites 1 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In the process of implementing the embodiment of the present invention, the inventor found that there are at least the following problems in the prior art: for the transmission of content information of MobAd, the prior art does not solve how to obtain the trust of content interaction in the communication process of mobile advertisement business, The security of MobAd information cannot be guaranteed during content transmission and reception

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Method, device and system for transmitting and receiving mobile advertisement service information
  • Method, device and system for transmitting and receiving mobile advertisement service information
  • Method, device and system for transmitting and receiving mobile advertisement service information

Examples

Experimental program
Comparison scheme
Effect test

specific Embodiment 1

[0036] Embodiment 1 of the present invention provides a method for sending mobile advertising service information. The method includes: sending request information to a receiving terminal; receiving identification information fed back by the receiving terminal; judging the identification information, if the identification information indicates that the receiving terminal The terminal agrees to receive the mobile advertisement service information, then sends the advertisement service information; if the identification information indicates that the receiving terminal refuses to receive the mobile advertisement service information, then does not send the advertisement service information, and the transmission is terminated.

[0037] Such as figure 1 As shown, the method specifically includes:

[0038] Step 101: Send request information to a receiving terminal.

[0039] The request information is a request for user attribute information and / or content information identified by t...

specific Embodiment 2

[0050] Embodiment 2 of the present invention provides a method for receiving mobile advertising service information. The method includes: receiving request information; prompting the user to identify the request information according to preset settings, and generating identification information; feeding back the identification information; receiving mobile Advertising business information.

[0051] Such as figure 2 As shown, the method specifically includes the following steps:

[0052] Step 201: Receive request information.

[0053] The receiving terminal receives the request information, and the form of the request information may be as shown in Table 1. The request information includes user attribute information and / or content information of the sending terminal, so that the receiving terminal user can identify and confirm.

[0054] Step 202: Identify the request information according to preset settings, and generate identification information.

[0055] The receiving t...

specific Embodiment 3

[0060] The third embodiment provides a mobile advertising service information sending terminal, such as image 3 As shown, the sending terminal includes: a request information sending module for sending request information; an identification information receiving module for receiving feedback identification information; a judging module for judging whether the receiving terminal agrees to receive mobile advertisements according to the received identification information Service information, if the identification information indicates that the receiving terminal agrees to receive mobile advertising service information, then instruct the sending module to send the mobile advertising service information; if the identification information indicates that the receiving terminal refuses to receive mobile advertising service information, then do not send the mobile advertising service information The sending of the advertisement service information is terminated; the sending module is ...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The embodiment of the invention provides a method for transmitting and receiving mobile advertisement service information, which comprises the following steps of: transmitting request information to a receiving terminal; receiving identifying information fed back by the receiving terminal; judging the identifying information; and transmitting the mobile advertisement service information if the identifying information shows that the receiving terminal allows receiving the mobile advertisement service information, or not transmitting the mobile advertisement service information if the identifying information shows that the receiving terminal refuse to receive the mobile advertisement service information, namely stopping transmission. Through the embodiment of the invention, the transmitter and the content information of the mobile advertisement can be identified so as to ensure that the content of the mobile advertisement information can be transmitted and received safely.

Description

technical field [0001] The invention relates to the field of mobile communication, in particular to a method, device and system for sending and receiving mobile advertisement service information. Background technique [0002] The mobile advertising service (MobAd, Mobile Advertising) is a project planned by the CD team of the Open Mobile Alliance (OMA, Open Mobile Alliance) in October 2007. Mobile advertising includes a series of technologies that can send advertisements to mobile terminal devices of users with different capabilities. For example, terminal devices such as smart cards, and the advertisements sent contain personalized and interactive results. Create a service profile of a user or report to an advertising agency on the impact of an ad for advertising and related user services by personalizing and interacting with the user. [0003] In the MobAd system, you can see the various network elements involved: SP (Service Provider) is a service provider, specifically...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): H04W4/12H04W8/20H04M1/725G06Q30/00H04M1/72448
CPCH04L67/26H04L29/08666H04L67/20H04L29/08693H04L67/53H04L67/55
Inventor 董挺范姝男王雷
Owner HUAWEI DEVICE CO LTD