System and method for determining target users
A technology aimed at users and users, applied in the direction of electrical components, wireless communication, network data management, etc., can solve the problems of wasting network resources, uncertain location, large quantity, etc., and achieve the goal of saving network resources, reducing quantity and improving accuracy Effect
Active Publication Date: 2011-05-04
CHINA MOBILE GROUP JIANGSU
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Problems solved by technology
[0005] Since mobile users may move at any time and their locations are uncertain, the target users determined only based on the communication conditions of the users during roaming in the past may have returned to their home at present, and the determined target users include those who are currently roaming. Users in the state also include some users who have already returned to their place of origin. The determined target users are not precise enough and the number is large. It will waste a lot of network resources when sending corresponding advertisement messages to these target users
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[0022] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below with reference to the accompanying drawings and examples.
[0023] figure 1 It is a schematic diagram of the system composition for determining the target user provided by the present invention, such as figure 1 As shown, the system includes a historical information extraction unit 101 , a positioning unit 102 , a comparison unit 103 and a target user determination unit 104 .
[0024] The historical information extracting unit 101 is configured to query a database that records historical communication information of users, and extract users whose communication information satisfies a first predetermined condition during previous roaming periods.
[0025] The locating unit 102 is configured to locate a user currently in a roaming state.
[0026] The comparison unit 103 compares the users extracted by the histor...
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The invention discloses a system and method for determining target users. The system comprises a historical information extracting unit, a positioning unit, a comparing unit and a target user determining unit, wherein the historical information extracting unit is used for searching a database recording historical communication information and extracting users whose communication information meetsa first preset condition in the past roaming periods; the positioning unit is used for positioning users currently in the roaming state; the comparing unit is used for comparing the users extracted by the historical information extracting with the users positioned by the positioning unit and selecting users who are currently in the roaming state and whose communication information meets the first preset condition in the past roaming periods; and the target user determining unit is used for determining target users in the users selected by the comparing unit according to a preset rule. By applying the invention, the accuracy of the target users can be increased and the quantity of the target users can be reduced.
Description
technical field [0001] The invention relates to the technical field of mobile communication, in particular to a system and method for determining a target user. Background technique [0002] When a mobile user leaves the place of origin, he can continue to use his mobile terminal in some other areas. This behavior is called roaming. Due to tariffs and other reasons, a large number of users have very low traffic during roaming, or do not use specific services during roaming. In order to accurately transmit the advertising message corresponding to the marketing plan for roaming users to the mobile terminal of the corresponding target user, it is particularly important to timely and accurately determine the target users with low traffic volume or who do not use specific services. [0003] At present, the method of determining the target user is: according to the user's historical communication information (also known as past bills or historical bills or original bills), analyz...
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IPC IPC(8): H04W8/12H04W8/14
Inventor 李文良刘建华王燕潘欣云尤怡萍
Owner CHINA MOBILE GROUP JIANGSU