Internet advertising crowd analysis system and analysis method
An Internet advertising and analysis system technology, applied in marketing and other directions, can solve problems such as complex production, poor flexibility and timeliness, short life cycle, etc., and achieve the effect of improving accuracy and promoting accurate analysis
Inactive Publication Date: 2012-07-18
BEIJING DEEPZERO TECH CO LTD
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Problems solved by technology
[0002] Traditional media advertisements include newspaper advertisements, magazine advertisements, TV advertisements and radio advertisements. However, this traditional media advertisement has a short life cycle, complicated production, poor flexibility and timeliness, and is also vulnerable to Interference from external factors, more importantly, they cannot accurately target the audience they need, so it is urgent to provide an advertising model with strong flexibility and timeliness, which can greatly improve the actual promotion effect
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[0029] In order to better understand and illustrate the present invention, the present invention will be described in further detail below with reference to FIGS. 1-4 .
[0030] Fig. 1 is a system block diagram of the Internet advertising crowd analysis system according to a preferred embodiment of the present invention. As shown in FIG. 1 , the Internet advertising crowd analysis system 100 includes a network server 101 , an attribute acquiring device 102 , an attribute classifying device 103 and a crowd classifying device 104 .
[0031] The web server 101 is a platform for users to access Internet advertisements. The web server 101 can include various devices for recording the information of users who access advertisements, such as data collectors, counters, recorders, etc., for accessing Internet advertisements. Collect and count user information, such as the number and types of URLs that users visit a certain type of website; it can also collect and count user information,...
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The invention provides an internet advertising crowd analysis system which is characterized by comprising an attribute acquisition device, an attribute classification device and a crowd classification device, wherein the attribute acquisition device is used for acquiring the attribute of advertising crowds; the attribute classification device is used for carrying out modular classification according to the related attribute information of the advertising crowds acquired by the attribute acquisition device; and the crowd classification device is used for carrying out modular classification on the advertising crowds according to the results of the modular classification of the attribute classification device. The invention also provides an internet advertising crowd analysis method. Through the internet advertising crowd analysis system and the internet advertising crowd analysis method, an advertising side can more clearly and accurately judge own advertising positioning, so that the practical effect of internet advertising is improved to a maximum extent.
Description
technical field [0001] The invention relates to the field of Internet advertisements, in particular to an Internet advertisement crowd analysis system and analysis method including crowd attribute acquisition, analysis and crowd classification. Background technique [0002] Traditional media advertisements include newspaper advertisements, magazine advertisements, TV advertisements and radio advertisements. However, this traditional media advertisement has a short life cycle, complicated production, poor flexibility and timeliness, and is also vulnerable to The interference of external factors is mainly because they cannot accurately target the audience they need. Therefore, it is urgent to provide an advertising model with strong flexibility and timeliness, which can greatly improve the actual promotion effect. [0003] With the continuous development of Internet technology, Internet advertising has quickly replaced traditional media advertising with its advantages of speed...
Claims
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IPC IPC(8): G06Q30/02
Inventor 沈学华
Owner BEIJING DEEPZERO TECH CO LTD