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Method and device for pushing information to target user

A target user, push information technology, applied in the field of data processing, can solve the problems of declining attractiveness, poor relevance of information and target users, and inability to achieve effective push, to improve user experience, continuous high-quality data push, improve accuracy and The effect of efficiency

Inactive Publication Date: 2013-06-19
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Specifically, the method of calculating the similarity of offline data is to perform offline calculations on user information on a daily or weekly basis, and push the calculation results to target users. The information obtained by this method is of high quality, but it can only be used for a period of time When pushing the same information to users, the real-time performance cannot be guaranteed, continuous high-quality data push cannot be carried out, and the attractiveness of the pushed information to users will also decrease, so that the purpose of effective push cannot be achieved; the method of single result online matching is to search for information that contains all The information that matches the single label of the above-mentioned user is pushed according to a certain logic. The information pushed by this method can be updated in real time and can meet the needs of continuous push, but the correlation between the pushed information and the target user is poor, so The information pushed may not be the information that the user is interested in, so the purpose of effective push cannot be achieved

Method used

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  • Method and device for pushing information to target user
  • Method and device for pushing information to target user
  • Method and device for pushing information to target user

Examples

Experimental program
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Effect test

Embodiment 1

[0050] In this embodiment, the process of pushing user information to target users is described in detail.

[0051] Such as figure 2 As shown, the process of pushing other user information to the target user in this embodiment may specifically include the following steps:

[0052] Step 201, establishing the corresponding relationship between user information and user tags and storing them in a tag retrieval library;

[0053] Step 202: Receive a push request, and obtain all N user tags of the target user in the push request; wherein, N is an integer not less than 1.

[0054] Specifically, obtaining all N user tags of the target user in the push request is: obtaining all N user tags corresponding to the user information of the target user from the retrieval database.

[0055] In practical applications, the target user can send a push request by triggering a corresponding push instruction. The specific implementation process is the existing technology, and will not be repeated...

Embodiment 2

[0065] In this embodiment, the process of pushing audio information to target users is described in detail.

[0066] Such as image 3 As shown, the process of pushing audio information to the target user may specifically include the following steps:

[0067] Step 301, establishing the corresponding relationship between the user ID and its user label and saving it to the label retrieval library, and establishing the corresponding relationship between the audio information and its label and saving it to the label retrieval library;

[0068] Step 302, receiving a push request, and obtaining all M user tags of the target user in the push request;

[0069] Specifically, obtaining all M user tags of the target user in the push request is: obtaining all M user tags corresponding to the user ID of the target user from the retrieval database.

[0070] Step 303: Obtain the audio information jointly identified by the M tags that match the M user tags of the target user, and the audio i...

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Abstract

The invention discloses a method for pushing information to a target user. The method comprises the steps of acquiring user label of the target user; acquiring information identified by a label matched with the user label of the target user; and pushing the acquired information to the target user. Correspondingly, the invention further discloses a device for pushing information to the target user. The device can pushed information which the user is interested on based on user property so as to achieve the purpose of effectively pushing information to the target user and improve information pushing accuracy and efficiency. In addition, the method can be carried out in real time in an online mode to push data continuously and excellently.

Description

technical field [0001] The invention relates to data processing technology, in particular to a method and device for pushing information to target users. Background technique [0002] With the rapid development of community technology and the popularization and maturity of community applications, the Internet is gradually entering the community era. From old and new community applications such as forums (BBS), alumni records, blogs (Blog), personal space, and SNS making friends, to community management topics such as community search, community aggregation, community marketing, community entrepreneurship, and community investment, they are all hot topics in the industry. . [0003] At present, in community websites, how to effectively push information to target users is a key issue. In the prior art, information is pushed to target users mainly through methods such as offline data calculation similarity and single result online matching. Specifically, the method of calcul...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 胡文翠李梦凡潘树燊
Owner TENCENT TECH (SHENZHEN) CO LTD
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