A method, device and system for marking redirected users

Abstract

The present invention relates to a method and device for marking a redirected user, the method comprising: receiving a redirection request from a browser, the redirection request being initiated by the browser when loading a corresponding page of an advertiser website requested by any user ; The redirection request includes redirection data; Generate a redirection object according to the redirection data, and return a redirection response carrying the redirection object to the browser; Receive the redirection from the browser An update request, the redirection update request includes updated redirection data; an updated redirection object is generated according to the updated redirection data, and the redirection object stored by itself is updated according to the updated redirection data redirection data; returns a redirection update response to said browser. By using the solution of the present invention, the success rate of advertisers marking target customers can be improved, and the difficulty for advertisers to identify redirected users can be reduced.

Description

technical field [0001] The invention relates to the field of computers, in particular to a method, device and system for marking and redirecting users. Background technique [0002] Due to the vigorous development of e-commerce in recent years, a large number of B2C and C2C websites have emerged. With the development of these e-commerce websites, the demand for Internet advertisements on these websites for consumers is growing rapidly, especially the demand for personalized and precise marketing advertisements for consumers is the strongest. [0003] Behavioral Retargeting (Behavioral Retargeting) advertising is an emerging user tracking technology for precise Internet advertising. Behavior redirection is aimed at the situation that when the user visits the advertiser's website, the advertiser leaves the website without completing the behavior expected by the advertiser (such as purchasing goods, registering a user, subscribing to a mailing list, etc.). Advertisers hope to...

AI Technical Summary

Problems solved by technology

[0004] The existing technology uses the advertiser's website to redirect Retargeting target users; however, in some scenarios, the advertiser's website cannot redirect the target user

For example, the user jumps to other websites or closes the page without completing the transaction. At this time, if the advertiser has not redirected the user as the Retargeting target, the opportunity of marking is lost

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