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Data processing method and platform for search engines

A search engine and data search technology, applied in data processing applications, electronic digital data processing, special data processing applications, etc., can solve the problems of inability to conduct data analysis and comparison, inability to comprehensively compare and analyze delivery effects, inability to deliver budgets and unified effects Management and integration optimization and other issues to achieve the effect of unified management

Inactive Publication Date: 2014-03-19
北京博雅立方科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] These platforms or systems provide advertisers with good ad delivery management functions, but they all have a big defect that they can only manage advertisements placed on self-search engines, and cannot synchronize advertisements on other platforms. Unable to perform data analysis and comparison
When an advertiser needs to analyze the advertising effect of advertising on different search engines, he must log in to different systems to obtain data for analysis separately. It is impossible to comprehensively compare and analyze the advertising effects of different platforms, let alone analyze different search engines. Optimize and improve the effect of engine placement
Advertisers’ budgets and effects on different search engines are divided, heterogeneous, and unconnected, and it is impossible to conduct unified management and integrated optimization of budgets and effects

Method used

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  • Data processing method and platform for search engines
  • Data processing method and platform for search engines
  • Data processing method and platform for search engines

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0026] figure 1 It is a flow chart of the search engine data processing method provided by Embodiment 1 of the present invention. The search engine data processing method provided in this embodiment may be executed by a search engine data processing platform, and the platform may include a personal computer, a workstation or a server for analyzing search engine data. Described search engine data processing method specifically comprises the following steps:

[0027] Step 110: Establish connections with each search engine through application interfaces with at least two search engines.

[0028] The application interface is an interface provided by the search engine for programming. The search engine data processing platform that analyzes all engine data establishes connections with each search engine through respective application interfaces of at least two search engines.

[0029] Specifically, the platform that logs into the search engine can use the OAuth2 protocol to obta...

Embodiment 2

[0056] figure 2 It is a flow chart of the search engine data processing method provided by Embodiment 2 of the present invention. This embodiment is based on the above embodiments. Further, before performing statistical analysis on the target data, the search engine data processing method further includes: dividing the target data according to the vertical coordinate attribute and the horizontal coordinate attribute, And carry out grid-like storage. see figure 2 , the search engine data processing method includes:

[0057] Step 510, through the application interface with at least two search engines, respectively establish connections with each search engine.

[0058] Step 520, log in each search engine based on the set account, and collect search data.

[0059] Step 530, converting the search data collected from each search engine to form target data in a set format.

[0060] Step 540, dividing the target data according to the vertical coordinate attribute and the horiz...

Embodiment 3

[0070] image 3 It is a structural diagram of a search engine data processing device provided in Embodiment 2 of the present invention. see image 3 , the search engine data processing device includes: a connection establishment module 610 , a search data collection module 620 , a search data conversion module 630 , a target data statistical analysis module 650 and a statistical analysis result providing module 660 .

[0071] The connection establishment module 610 is used to establish connections with each search engine through application interfaces with at least two search engines.

[0072] Preferably, the connection establishment module 610 is used to obtain the security key provided by each search engine through the application interface with at least two search engines, and the security key is used to communicate with the corresponding search engine through the application interface The interactive data is encrypted and decrypted for transmission.

[0073] The search ...

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Abstract

The invention discloses a data processing method and platform for search engines. The data processing method for the search engines comprises steps as follows: creating connection with each search engine through an application interface between at least two search engines; logging in each search engine base on a set account and acquiring search data; converting the search data acquired from each search engine to form target data in a set format; performing statistical analysis on the target data; and providing a statistical analysis result through the set account. The disclosed data processing method and platform for the search engines can perform unified data analysis and management aiming at different search engines.

Description

technical field [0001] The embodiments of the present invention relate to computer data processing technology, and in particular to a search engine data processing method and platform. Background technique [0002] With the increasing activities of human beings on the Internet and the vigorous development of Internet technology, many large search engine companies have appeared in the market to provide search services for Internet users. This allows many advertisers who only advertised on one search engine company to have more choices, and at the same time, it also creates a realistic demand for them to advertise on multiple search engines at the same time. These search engine companies all provide an advertisement delivery management platform or system for advertisers to manage the placed advertisements. The advertising delivery management platforms of search engine companies include, for example, the AdManager platform provided by Google, the Fengchao management system pro...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06Q30/0241G06F16/951
Inventor 裴向宇田传钊何建新
Owner 北京博雅立方科技有限公司