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Method and device for pushing messages

A technology for pushing messages and messages, applied in the field of communication, can solve the problems of waste of communication resources and poor promotion effect of message push business, and achieve the effect of avoiding waste and improving promotion effect.

Inactive Publication Date: 2014-04-30
YULONG COMPUTER TELECOMM SCI (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Embodiments of the present invention provide a method and device for pushing messages, which can solve the problems in the prior art that the promotion effect of the message push service is poor and causes waste of communication resources

Method used

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  • Method and device for pushing messages
  • Method and device for pushing messages
  • Method and device for pushing messages

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] The embodiment of the present invention provides a method for pushing messages, such as figure 1 As shown, the method provided in this embodiment includes:

[0025] 101. The push server acquires the resident information of each terminal in a specified area.

[0026] Specifically, the resident information includes the resident time period, resident times, and resident frequency of each terminal in the designated area, and the resident information is used to characterize the behavior habits of each terminal in the designated area, according to The behavior habits can estimate the identity of each end user.

[0027] 102. The push server classifies the residency type of each terminal according to the residency information.

[0028] In this embodiment, the residency type is used to reflect the identity information of the terminal user in the designated area. For example, if a terminal is always located in the designated area during working hours on weekdays, and is locate...

Embodiment 2

[0032] exist figure 1 On the basis of the illustrated embodiment, further, this embodiment provides a method for pushing messages, such as figure 2 shown, including:

[0033] 202. The push server obtains the start time and end time of each terminal in the designated area from the base station, and determines the resident information of each terminal according to the start time and end time; wherein, the start time is when each terminal enters the specified area. The time of the designated area, the end time is the time when each terminal leaves the designated area.

[0034] Specifically, the resident information determined by the push server includes at least the resident time period, resident times, and resident frequency of each terminal in the specified area, and the resident information is used to characterize the behavior habits; the push server can determine the identity of each terminal user in the designated area according to the behavior habits of each terminal use...

Embodiment 3

[0054] exist figure 1 , figure 2 On the basis of the illustrated embodiment, the embodiment of the present invention further provides a device for pushing messages, which can realize figure 1 and figure 2 method shown.

[0055] Such as image 3 As shown, the device 30 provided in this embodiment includes:

[0056] An acquisition unit 31, configured to acquire the resident information of each terminal in the designated area;

[0057] A dividing unit 32, configured to divide the camping type of each terminal according to the camping information acquired by the acquiring unit 31;

[0058] A setting unit 33, configured to set the corresponding relationship between the message to be pushed and the resident type;

[0059] The push unit 34 is configured to push the message to be pushed corresponding to the residency type to each terminal according to the corresponding relationship between the message to be pushed and the residency type set by the setting unit 33 .

[0060] T...

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PUM

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Abstract

The invention discloses a method and device for pushing messages, and relates to the field of communication. The method and device are used for solving the problems that in the prior art, the promotion effect of message pushing services is poor, and waste of communication resources can be caused. The method includes the steps that resident information of terminals in a designated region is acquired; the resident types of all the terminals are divided according to the resident information; the corresponding relationship between messages to be pushed and the resident types is set, and the messages to be pushed corresponding to the resident types are pushed to all the terminals. The method and device are suitable for the field of communication and used for pushing the messages.

Description

technical field [0001] The present invention relates to the communication field, in particular to a method and device for pushing messages. Background technique [0002] With the popularization of mobile phones, the message push service has gradually become an increasingly popular way of information promotion. By pushing messages to mobile phones, it is convenient and effective for batch users to obtain information. [0003] At present, when pushing messages to mobile phones, the objects to be pushed are relatively broad. For example, the push server selects a base station, and pushes messages to all mobile phones under the base station; or, the push server selects an area, and pushes messages to all mobile phones located in the area; or, the push server selects one or more mobile phones number range, push messages to all numbers belonging to the mobile phone number range. [0004] In the process of realizing the present invention, the inventor finds that there are at lea...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/08H04W4/12
Inventor 王健叶志远牛彦明
Owner YULONG COMPUTER TELECOMM SCI (SHENZHEN) CO LTD