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Method and system for serving video advertisements based on device profiles

A technology for configuration files and video advertisements, which is applied in the directions of location-based services, service signaling, electrical components, etc., and can solve problems such as difficulty in publishing advertisements.

Active Publication Date: 2019-12-17
VUNGLE
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, these advertisements may be difficult to reach targeted users who are likely to respond and be interested in the advertisements

Method used

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  • Method and system for serving video advertisements based on device profiles
  • Method and system for serving video advertisements based on device profiles
  • Method and system for serving video advertisements based on device profiles

Examples

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Embodiment Construction

[0016] Systems and methods for providing device profile based advertising services are described. In one embodiment, the system uses a device profile for the device based on at least two parametric sound fields including the device's location, a social profile of a user of the device, and applications installed on the device. The system determines the likelihood or probability that the user will install an uninstalled application in a set of uninstalled applications and then selects the uninstalled application that has the highest likelihood of being installed on the device.

[0017] Advertisers, publishers, and users of publishers demand high-performance campaigns in mobile video advertising. Advertisers include organizations that pay for advertising services including advertisements on publisher networks for applications and games. Publishers provide content to users. Publishers may include developers of mobile applications and games. Publishers are interested in generati...

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Abstract

Methods and systems for providing advertising services based on device profiles are described. In one embodiment, the system generates a device profile for the device based on at least two parameters including a location of the device, a social profile of a user of the device, and a plurality of parameters of applications installed on the device. The system determines the likelihood that the user will install an uninstalled application in a set of uninstalled applications and then selects the uninstalled application with the highest likelihood of being installed on the device.

Description

[0001] related application [0002] This application claims the benefit of US Nonprovisional Application No. 13 / 840,414, filed March 15, 2013, the entire contents of which are incorporated herein by reference. technical field [0003] Embodiments of the invention generally relate to methods and systems for providing device profile based advertising services including campaigns. Background technique [0004] Mobile advertising is a form of advertising via mobile (wireless) cell phones or other mobile devices. Advertisements (ads) can be presented to prospective users in the form of banner ads, text boxes, and video ads. However, these advertisements may be difficult to reach targeted users who are likely to respond and be interested in the advertisements. Contents of the invention [0005] Methods and systems for providing device profile based advertising services are described. In one embodiment, the system generates a device profile for the device based on at least two...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02H04N21/234H04N21/258H04N21/81H04W4/02H04W4/029H04W4/21
CPCH04N21/812H04N21/23424H04N21/25841H04N21/25858H04N21/25883H04W4/21G06Q30/0267H04W4/029H04W4/02
Inventor 布赖恩特·Y·周
Owner VUNGLE
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