Method, front-end, terminal and system for precise advertisement of live TV and information delivery
A technology for information delivery and live TV, applied in image communication, electrical components, selective content distribution, etc., which can solve the problems of complex processing process and narrow application scope of accurate advertising replacement solutions.
Active Publication Date: 2019-12-20
中传数广(合肥)技术有限公司
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Problems solved by technology
[0004] This application provides a method, front-end, terminal and system for precise advertisement and information delivery of live TV, which are used to solve the complicated processing process and narrow scope of application of the precise advertisement replacement scheme in the prior art, and are not suitable for programs that are not allowed by the program provider. Situation for modification
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[0036] In order to make the technical features and effects of this application more obvious, the technical solutions of this application will be further described below in conjunction with the accompanying drawings. This application may also have other different specific examples to illustrate or implement. Anyone skilled in the art is within the scope of the claims. The equivalent transformations made inside belong to the scope of protection of this application.
[0037] In the description of this specification, the description with reference to the terms "one embodiment", "a specific embodiment", "some embodiments", "for example", "examples", "specific examples" or "some examples" etc. means The specific features, structures or characteristics described in combination with the embodiment or example are included in at least one embodiment or example of the present invention. In this specification, the schematic representations of the above terms do not necessarily refer to the s...
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The invention provides a method, front end, terminal and system for precision advertising and information delivery of live TV. The front end side method comprises the following steps: encoding audio and video data to form audio and video TS streams, wherein the audio and video data comprise replaceable programs and non-replaceable programs; determining frame tag data of each frame of image of the audio and video data, and encoding the frame tag data to form frame tag data TS streams, wherein the frame tag data comprise a frame feature value, program information, a start frame flag and an end frame flag; broadcasting the frame tag data TS streams and the audio and video TS streams to the terminal by a satellite broadcasting system; and determining precision advertising / information corresponding to the replaceable programs, establishing a mapping relationship of the replaceable programs and the precision advertising / information, and sending the precision advertising / information and the mapping relationship to the terminal, or broadcasting the precision advertising / information and the mapping relationship to the terminal by the satellite broadcasting system. By adoption of the method, front end, terminal and system provided by the invention, the front end environment does not need to be changed, the original architecture is not affected, and the precision advertising / information can be delivered in unidirectional networks and bidirectional networks, thereby having the characteristics of easy deployment.
Description
Technical field [0001] This application belongs to the field of digital television technology, and particularly relates to a method, front end, terminal, and system for accurate advertising and information delivery of live television. Background technique [0002] When traditional TV stations and operators broadcast advertisements, they cannot place different advertisements according to different users like Internet video manufacturers, resulting in low advertising value, wasting their valuable delivery and coverage capabilities, and advertising revenue has not reached To maximize value, there is an urgent need for more precise advertising investment in order to increase revenue and improve competitiveness. [0003] In response to the above problems, a technical solution for precise advertising on live TV has emerged. It needs to insert identification tags into live programs (including replaceable programs and non-replaceable programs), and replace the replaceable programs with pre...
Claims
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IPC IPC(8): H04N21/2668H04N21/61H04N21/433H04N21/434H04N21/236H04N21/2389
CPCH04N21/236H04N21/23895H04N21/2668H04N21/4331H04N21/434H04N21/6143
Inventor 吴景轩周爱张淼舰
Owner 中传数广(合肥)技术有限公司