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Advertising method and system, advertisement releasing and playing method and terminal

A technology for advertising release and advertising playback, applied in advertising, commerce, instruments, etc., it can solve the problems of few smart mobile terminals placing advertisements, affecting users' normal application programs, and low advertising ratings, and achieving user-friendly and convenient use. , the effect of improving playback efficiency

Inactive Publication Date: 2017-06-13
吕志义 +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, there are few mature technologies that can deliver advertisements to smart mobile terminals, or issue corresponding types of advertising services to specific groups
In addition, the display mode of advertising business on smart mobile terminals is also particularly important. The advertisements placed by many advertisers affect the normal application programs of users, causing many troubles to users, and the ratings of advertisements are low

Method used

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  • Advertising method and system, advertisement releasing and playing method and terminal
  • Advertising method and system, advertisement releasing and playing method and terminal
  • Advertising method and system, advertisement releasing and playing method and terminal

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0054]An embodiment of the present invention provides an advertisement publishing method, combining figure 1 , the method includes:

[0055] Step S11, acquiring user data. Among them, the user data includes the user's location, gender, age, occupation, hobbies, income and other information.

[0056] Step S12, filter the user data according to the preset filter conditions, and obtain the address of the specific user and the number of specific users. Wherein, the filter condition may be conditions such as the user's location, gender, age, occupation, hobbies, and income.

[0057] Step S13 , according to the number of specific users, determine the advertisement service and the delivery time of the advertisement service. Wherein, the advertisement service may be information such as advertisement pictures and texts. The delivery time refers to the delivery cycle of the advertising service, such as one month, one quarter, and so on.

[0058] It can be seen from the above techni...

Embodiment 2

[0063] An embodiment of the present invention provides an advertisement playing method, combining figure 2 , the method includes:

[0064] Step S21, obtaining the advertising service and the advertising time of the advertising service.

[0065] Step S22, receiving a screen brightening trigger instruction in real time. For example, the smart mobile terminal can change from a dark screen to a bright screen after receiving a user's screen brightening trigger action.

[0066] In step S23, according to the received bright screen trigger instruction, the advertisement service is played within the advertising service delivery time, and at this time, the smart mobile terminal can display the advertisement service.

[0067] It can be seen from the above technical solution that the advertisement playing method provided by this embodiment can query the bright screen trigger instruction sent by the user in real time, and after receiving the bright screen trigger instruction, play the a...

Embodiment 3

[0072] An embodiment of the present invention provides an advertisement placement method, combining image 3 , the method includes:

[0073] Step S31, acquiring user data. Among them, the user data includes the user's location, gender, age, occupation, hobbies, income and other information.

[0074] In step S32, the user data is filtered according to the preset filtering conditions, and the specific user address and the number of specific users are obtained. Wherein, the filter condition may be conditions such as the user's location, gender, age, occupation, hobbies, and income.

[0075] Step S33 , according to the number of specific users, determine the advertisement service and the delivery time of the advertisement service. Wherein, the advertisement service may be information such as advertisement pictures and texts. The delivery time refers to the delivery cycle of the advertising service, such as one month, one quarter, and so on.

[0076] In step S34, according to ...

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Abstract

The invention belongs to the technical field of advertising, and provides an advertising method and system, an advertisement releasing and playing method and a terminal. The advertisement releasing method comprises the steps that user data is obtained, use data is screened according to the preset screening condition, the specific user address and the specific user number are obtained, and advertising business and the delivery time of the advertising business are determined according to the specific user number. According to the advertising method and system, the advertisement releasing and playing method and the terminal, the advertising business can be delivered to a specific user, the advertisement viewing frequency is increased, and the user experience is improved.

Description

technical field [0001] The present invention relates to the technical field of advertisement delivery, in particular to an advertisement delivery method, system, advertisement publishing and playing method, and terminal. Background technique [0002] At present, the advertising media industry is developing rapidly, and the use of Internet technology to place advertisements has matured. It is also common to display commercial, financial or entertainment information on screens in public places such as large shopping malls, supermarkets, and cinemas. However, there are few mature technologies that can deliver advertisements to smart mobile terminals, or issue corresponding types of advertising services to specific groups. Moreover, the display mode of the advertisement business on the smart mobile terminal is also particularly important. The advertisements placed by many advertisers affect the normal application programs of the users, causing many troubles to the users, and the...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0271G06Q30/0242G06Q30/0272
Inventor 吕志义任香文
Owner 吕志义