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Resource deployment method and device
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A delivery method and resource technology, applied in the Internet field, can solve the problems of reducing resource delivery efficiency and inability to distinguish between different users, and achieve the effect of improving resource delivery efficiency
Inactive Publication Date: 2018-01-05
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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[0003] However, the existing resource delivery method is a unified and extensive delivery method, that is, a unified resource delivery method is adopted for different users, and different users cannot be differentiated, thereby reducing the efficiency of resource delivery
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Embodiment 1
[0055] figure 1 It is a flow chart of an embodiment of the resource delivery method of the present invention, such as figure 1 As shown, the following specific implementation methods are included.
[0056] In 11, according to the pre-set rules, the life cycle and user quality of each user are respectively determined, and the user growth value model constructed is obtained, where the life cycle is divided into M types, and each life cycle corresponds to N different user qualities, M and N are both positive integers greater than 1.
[0057] The life cycle and user quality of each user can be determined respectively according to the preset rules and according to the historical operation behavior information of each user using the e-commerce platform.
[0058] Among them, there are M different life cycles, and each life cycle corresponds to N different user qualities. The specific values of M and N can be determined according to actual needs. For example, the value of M can be...
Embodiment 2
[0097] image 3 It is a schematic diagram of the composition and structure of the embodiment of the resource delivery device of the present invention, such as image 3 As shown, it includes: a model building unit 31 and a resource delivery unit 32 .
[0098] The model construction unit 31 is used to respectively determine the life cycle and user quality of each user according to preset rules, obtain the constructed user growth value model, and send it to the resource delivery unit 32, wherein the life cycle analysis There are M types, each life cycle corresponds to N different user qualities, and both M and N are positive integers greater than 1;
[0099] The resource delivery unit 32 is configured to deliver resources to each user according to the resource delivery strategy corresponding to the user's life cycle and user quality.
[0100] The model construction unit 31 can respectively determine the life cycle and user quality of each user according to the preset rules and ...
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Abstract
The present invention discloses a resource deployment method and device, and the method includes: determining the life cycle and user quality of each user separately according to a preset rule, and obtaining the constructed user growth value model, wherein, the life cycles are group into M kinds, and each life cycle corresponds to N different types of user quality respectively, and both M and N are positive integers greater than 1; and for each user, allocating resource to each user according to the resource delivery strategy corresponding to the life cycle and user quality of each user. By applying the scheme of the present invention, resource deployment efficiency and the like can be improved.
Description
【Technical field】 [0001] The present invention relates to Internet technology, in particular to a method and device for delivering resources. 【Background technique】 [0002] For users registered on the e-commerce platform, in order to encourage users to conduct transactions, they can actively carry out some user-targeted resource delivery activities, such as issuing vouchers with a certain threshold, giving discounts for group purchases, etc. [0003] However, the existing resource delivery method is a unified and extensive delivery method, that is, a unified resource delivery method is adopted for different users, and different users cannot be differentiated, thereby reducing resource delivery efficiency. 【Content of invention】 [0004] The present invention provides a resource delivery method and device, which can improve resource delivery efficiency. [0005] The specific technical scheme is as follows: [0006] A resource delivery method, comprising: [0007] Accord...
Claims
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