Estimation method and estimation device for car purchase lead transaction conversion
A clue and transaction technology, which is applied in the field of estimation method and estimation device for car purchase clue transaction conversion, can solve the problems of low coverage, high manpower and time-consuming costs, low utilization rate of car purchase clues, etc., to reduce manpower and time cost, and the effect of improving efficiency and accuracy
Active Publication Date: 2021-10-01
北京易车互联信息技术有限公司
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Problems solved by technology
[0003] At present, the number of car purchase clues in my country's automobile industry is very large, and the number of car purchase clues has exceeded tens of millions in recent years; however, the utilization rate of most of the car purchase clues is very low; in order to improve the utilization rate of car purchase clues, manual Track car purchase clues and determine whether the car purchase clues have achieved transaction conversion; but for a large amount of car purchase clue data, manual tracking of car purchase clues has great uncertainty, and will consume a lot of manpower and time costs, and the coverage rate is not high
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[0043] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.
[0044] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of said features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. It will be unders...
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The present invention provides a method and device for estimating the transaction conversion of car purchase clues. The estimation method includes: preprocessing the user's car purchase clue data and the user's car purchase behavior data to construct available data; Extracting the original features, and determining the feature classification correlation of the original feature data under each feature classification; selecting the original feature data according to the feature classification correlation to obtain training feature data; according to the training feature data Build an estimation model; perform transaction conversion estimation on the user's car purchase clue data to be estimated according to the estimation model. The technical solution of the present invention realizes the automatic classification of the transaction conversion of car purchase clues through the estimation model; reduces the manpower and time cost spent on the conversion and classification of car purchase clue transactions; and simultaneously improves the efficiency and accuracy of the transaction conversion of car purchase clues.
Description
technical field [0001] The present invention relates to the field of data mining, in particular, the present invention relates to a method and device for predicting transaction conversion of car purchase clues. Background technique [0002] Recently, my country's auto sales are growing slowly. Faced with the slow growth of my country's auto market as a whole, the competition in my country's auto sales industry is also intensifying. In such a fierce market competition environment, how to accurately formulate marketing plans for car purchase clues has become the key. [0003] At present, the number of car purchase clues in my country's automobile industry is very large, and the number of car purchase clues has exceeded tens of millions in recent years; however, the utilization rate of most of the car purchase clues is very low; in order to improve the utilization rate of car purchase clues, manual Track car purchase clues and determine whether the car purchase clues have achiev...
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IPC IPC(8): G06Q30/02
Inventor 侯存跃宋丹丹李斌
Owner 北京易车互联信息技术有限公司