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Estimated conversion rate determination method, advertising demand side platform and computer readable medium

A conversion rate and advertising technology, applied in computer readable media, estimated conversion rate determination, advertising demand-side platform field, can solve the problem of low advertising conversion rate accuracy, and achieve the effect of improving accuracy

Inactive Publication Date: 2018-05-22
SHENZHEN GIONEE COMM EQUIP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The conversion rate calculated in this way represents the overall conversion rate of an advertisement under a certain advertising position, so the accuracy of the conversion rate of the advertisement is not high

Method used

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  • Estimated conversion rate determination method, advertising demand side platform and computer readable medium
  • Estimated conversion rate determination method, advertising demand side platform and computer readable medium
  • Estimated conversion rate determination method, advertising demand side platform and computer readable medium

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Embodiment Construction

[0020] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0021] It should be understood that when used in this specification and the appended claims, the term "comprising" indicates the presence of described features, integers, steps, operations, elements and / or components, but does not exclude one or more other features. , whole, step, operation, element, component and / or the presence or addition of a collection thereof.

[0022] It should also be understood that the terminology used in the description...

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Abstract

The embodiment of the invention discloses an estimated conversion rate determination method, an advertising demand side platform and a computer readable medium. The method comprises steps: the charging mode of a target advertisement is determined, wherein charging is made according to a click quantity or a download quantity; called data are sent to a business server through a conversion rate estimation model interface, wherein the called data are used for indicating the business server to select a target conversion rate estimation model corresponding to the charging mode from a conversion rateestimation model set, and the target conversion rate estimation model is called to generate reply data; and the reply data fed back by the business server are received, and the estimated conversion rate of the target advertisement is determined according to the reply data, wherein the target conversion rate estimation model is obtained through modeling based on the log data of an advertising demand side platform and / or the user portrait data of a big data platform. The embodiment of the invention can improve the estimated conversion rate accuracy.

Description

technical field [0001] The present invention relates to the technical field of computer applications, in particular to a method for determining an estimated conversion rate, an advertising demand-side platform and a computer-readable medium. Background technique [0002] At present, the advertisements placed by advertisers on the advertising platform include Cost Per Mille (CPM) advertisements charged by impressions, Cost Per Click (CPC) advertisements charged by clicks, and cost per click (CPC) advertisements charged by downloads. Cost Per Download (CPD) advertising based on volume billing. In the real-time bidding advertising system, the advertising platform quotes and settles with the advertising exchange platform based on the CPM price. Therefore, for CPC ads or CPD ads participating in real-time bidding, the advertising delivery platform needs to estimate the conversion rate to obtain the estimated conversion rate, so as to convert the CPC price or CPD price into a CPM...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0275G06Q30/0242
Inventor 黄程波
Owner SHENZHEN GIONEE COMM EQUIP