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Market analysis method for films and television programs based on big data

A market analysis and big data technology, applied in database model, relational database, electronic digital data processing and other directions, to achieve the effect of simple structure, reliable design principle and wide application prospects

Inactive Publication Date: 2018-06-22
ZHENGZHOU YUNHAI INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] Data that cannot be acquired, processed and cleaned by traditional data analysis methods and software can be called big data

Method used

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  • Market analysis method for films and television programs based on big data

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Embodiment Construction

[0025] The present invention will be described in detail below in conjunction with the accompanying drawings and through specific embodiments. The following embodiments are explanations of the present invention, but the present invention is not limited to the following embodiments.

[0026] Such as figure 1 As shown, a method for market analysis of film and television works based on big data provided by the embodiment of the present invention includes the following steps:

[0027] Define the movie review data indicators;

[0028] Obtain data from social networking sites, use python to extract the fields that match the set data indicators, perform Z-standardization on the extracted fields that match the set data indicators, remove the unit restrictions of the data, convert them into dimensionless pure values, and store them in ORACLE database management system;

[0029] Carry out K-Means clustering to remove abnormal data, remove outliers, and perform a K-Means clustering on ...

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Abstract

The invention relates to a market analysis method for films and television programs based on big data. The method comprises the following steps that data is acquired from a social networking website;abnormal data is eliminated through K-Means clustering; the data performed by eliminating abnormal data constructs an analysis stream, K-Means clustering is carried out multiple times, binning nodes are set, film scores and viewing group are analyzed, and the data is saved in a target document. Before the step that data is acquired from the social networking website, required viewing comment dataindexes are defined. Abnormal data is eliminated, K-Means clustering is carried out one time on the data, the data performed by eliminating abnormal data is used for constructing an analysis stream, clustering processing is carried out through the K-Means clustering algorithm or hierarchical clustering algorithm, binning nodes are set to grade the data according to the age of the viewing group andscores, and the data is saved in the target document.

Description

technical field [0001] The invention belongs to the technical field of data mining, and in particular relates to a market analysis method for film and television works based on big data. Background technique [0002] Data that cannot be acquired, processed, and cleaned by traditional data analysis methods and software can be called big data. The key to the application of big data lies in the more convenient data acquisition, data warehouse technology, and visualized analysis results. Big data is like an untapped "gold mine", which can be developed and utilized to provide data support for investment decisions in film and television works and be used in the film and television industry. [0003] In recent years, big data has led the way in all walks of life and has become an important factor of production. In the production process of film and television works, big data is needed to drive innovation, and the diverse needs of program audiences require big data analysis. Cont...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/285G06F16/7867
Inventor 王莹
Owner ZHENGZHOU YUNHAI INFORMATION TECH CO LTD