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Information push processing method, information push processing device and storage medium

A technology of information push and processing method, which is applied in the fields of electronic digital data processing, digital data information retrieval, special data processing applications, etc.

Active Publication Date: 2021-09-07
深圳市雅阅科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the related technology is based on the terminal push information scheme, which always uses the assumption that the user of the terminal will not switch to calculate the user preference and push the information. accurate push

Method used

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  • Information push processing method, information push processing device and storage medium
  • Information push processing method, information push processing device and storage medium
  • Information push processing method, information push processing device and storage medium

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Embodiment Construction

[0052] The present invention will be described in further detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0053] Before the present invention is further described in detail, the nouns and terms involved in the embodiments of the present invention are described, and the nouns and terms involved in the embodiments of the present invention are applicable to the following explanations.

[0054] 1) Decision Tree: Decision Tree (Decision Tree) is a tree structure (it can be a binary tree or a non-binary tree). Each of its non-leaf nodes represents a test on a feature, each branch represents the output of this feature on a certain value range, and each leaf node stores a category. The process of using a decision tree to make a decision is to start from the root node, test the corresponding features in t...

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Abstract

The invention discloses an information push processing method, comprising: obtaining behavior data formed by detecting user operations in a terminal; performing clustering processing according to the behavior data belonging to the terminal, and selecting the terminal from the clustering result Operating features in different dimensions in the terminal; predicting the features obtained by clustering the terminal according to the classification model, and obtaining the classification result of the current user in the terminal; judging the replacement of the user in the terminal according to the classification result of the current user in the terminal; According to the replacement of the user in the terminal, the information push of the corresponding classification results of the adaptive replacement user is realized. The invention also discloses an information push processing device and a storage medium.

Description

technical field [0001] The present invention relates to communication technology, in particular to an information push processing method, an information push processing device and a storage medium. Background technique [0002] The development of the Internet, especially the mobile Internet, has become an increasingly important way to obtain information. In order to improve the efficiency for users to obtain information, related technologies provide information push technology, generally, by calculating user preferences and sending information that meets the preferences to users. [0003] The related technology is to identify different terminals (such as smart phones and tablet computers), calculate user preferences, and send information in accordance with user preferences to terminals in various ways, saving users from searching for information and improving the efficiency of information acquisition. [0004] However, the related technology is based on the terminal push in...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06F16/9536G06F16/35
CPCG06F16/35G06F16/9535
Inventor 张洋平
Owner 深圳市雅阅科技有限公司