Unlock instant, AI-driven research and patent intelligence for your innovation.

A method, device and electronic equipment for determining a marketing plan

A technology with a preset number of schemes, applied in the computer field, can solve problems such as the lack of AB testing schemes

Active Publication Date: 2020-07-17
ADVANCED NEW TECH CO LTD
View PDF4 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present application provides a method, device and electronic equipment for determining a marketing plan, so as to solve the problem that the prior art lacks an AB test plan for resource marketing scenarios

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • A method, device and electronic equipment for determining a marketing plan
  • A method, device and electronic equipment for determining a marketing plan
  • A method, device and electronic equipment for determining a marketing plan

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0034] In order to make the purpose, technical solution and advantages of the present application clearer, the technical solution of the present application will be clearly and completely described below in conjunction with specific embodiments of the present application and corresponding drawings. Apparently, the described embodiments are only some of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0035] In order to solve the problem in the prior art that there is no AB test plan for resource marketing scenarios, the embodiment of this specification provides a method for determining a marketing plan. The executing subject of the method for determining a marketing plan provided in the embodiment of the present specification includes but not limi...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

A marketing plan determining method and device, and an electronic apparatus. The method comprises: allocating, according to an A / B test traffic splitting policy, a preset amount of test traffic to a first marketing plan and a second marketing plan (101); determining, according to a tag of a target user corresponding to target traffic and a preset correspondence, content of a marketing plan to be recommended to the target user (102), wherein the target traffic is the test traffic of the matching first marketing plan or second marketing plan, and the preset correspondence is a correspondence between a tag and a marketing plan; and determining, regarding a conversion rate of the recommended content on the basis of the user corresponding to the test traffic allocated to the first marketing plan and the second marketing plan, a target marketing plan in the first marketing plan and the second marketing plan.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to a method, device and electronic equipment for determining a marketing plan. Background technique [0002] With the development of Internet and terminal technology, e-commerce technology has also developed rapidly. In order to attract more users, or to promote more consumption by users, e-commerce platforms or online merchants often formulate different resource marketing schemes (hereinafter referred to as marketing schemes), for example, different promotional activities for a certain festival. Moreover, in order to more effectively prompt users to consume, the e-commerce platform or online merchant needs to select a more effective marketing plan, and recommend the content of the selected marketing plan to the user. [0003] In the prior art, an AB test (ABtest) is often used to determine the relative effectiveness of two schemes. However, most of the existing AB tes...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Patents(China)
IPC IPC(8): G06F11/36
CPCG06Q30/0207G06Q30/0236G06Q30/02G06Q30/0211
Inventor 周志超熊军周峰蒋建黄国进郑岩冯健
Owner ADVANCED NEW TECH CO LTD