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Method, device and terminal equipment for blocking advertisements

A terminal device and advertising technology, applied in the Internet field, can solve problems such as affecting user experience, poor advertising shielding effect, and trouble for users to use websites normally, so as to improve user experience and improve advertising blocking effect.

Active Publication Date: 2022-04-29
BEIJING KINGSOFT CLOUD NETWORK TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] With the popularization and development of the Internet, more and more companies choose to place advertisements on their websites to increase their popularity or promote products; due to the limitation of the display area, the advertisement window may block the content of the website and cause users to misclick the advertisement. Caused certain troubles to the normal use of the website by users
[0003] In view of the fact that some users are not interested in advertisements, in order to improve the user experience, certain means can be adopted to block the advertisements on the website; the current common method is to analyze the webpage content of the current webpage, according to the category identification of each element in the webpage content, ID identification and other elements that belong to the advertising part are identified, and these advertising elements are blocked during the display process; however, in order to avoid the blocking of advertisements, more and more dynamic methods are used to assign category identification and ID identification to elements in the website , which makes the above-mentioned ad blocking method invalid, and the effect of blocking ads becomes worse, which affects the user experience.

Method used

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  • Method, device and terminal equipment for blocking advertisements
  • Method, device and terminal equipment for blocking advertisements
  • Method, device and terminal equipment for blocking advertisements

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Embodiment Construction

[0043] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. The components of the embodiments of the invention generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the invention provided in the accompanying drawings is not intended to limit the scope of the claimed invention, but merely represents selected embodiments of the invention. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without making creative efforts belong to the protection scope of the present invention.

[0044] Advertisements are placed on the pages of web...

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Abstract

The present invention provides a method, device and terminal device for blocking advertisements; wherein, the method includes: from page data of the page to be loaded, acquiring the stacking sequence identifier of each element in the page to be loaded, the stacking sequence identifier of each element in the page to be loaded The sequence identifier is used to indicate the stacking sequence of each element; it is judged whether the stacking sequence identifier satisfies the preset identifier range; if so, the element corresponding to the stacking sequence identifier is determined as an advertisement element; the advertisement element is shielded. The invention can improve the advertisement shielding effect, thereby improving the user experience.

Description

technical field [0001] The present invention relates to the Internet field, in particular to a method, device and terminal equipment for shielding advertisements. Background technique [0002] With the popularization and development of the Internet, more and more companies choose to place advertisements on their websites to increase their popularity or promote products; due to the limitation of the display area, the advertisement window may block the content of the website and cause users to misclick the advertisement. It has caused certain troubles to the normal use of the website by users. [0003] In view of the fact that some users are not interested in advertisements, in order to improve the user experience, certain means can be adopted to block the advertisements on the website; the current common method is to analyze the webpage content of the current webpage, according to the category identification of each element in the webpage content, ID identification and other...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9035G06Q30/06
CPCG06F9/44521
Inventor 徐德明
Owner BEIJING KINGSOFT CLOUD NETWORK TECH CO LTD
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