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Method, device and storage medium for estimating inventory of multimedia display resources

A multimedia resource and multimedia technology, applied in the Internet field, can solve the problems of large resource consumption and long time consumption, and achieve the effect of reducing resource consumption and short time consumption

Active Publication Date: 2022-04-15
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, due to the large number of expected access logs, usually hundreds of millions or even billions, a full scan of the expected access logs not only consumes a lot of resources, but also takes a long time

Method used

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  • Method, device and storage medium for estimating inventory of multimedia display resources
  • Method, device and storage medium for estimating inventory of multimedia display resources
  • Method, device and storage medium for estimating inventory of multimedia display resources

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Embodiment Construction

[0028] In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0029] Before the detailed description, the concepts involved in the embodiments of the present invention are explained as follows:

[0030] UV (UniqueVisitor, the number of visiting users): the number of terminals visiting the website. When the same terminal visits the same website from 00:00:00 to 24:00:00, the number of visits is counted as one visit.

[0031] PV (PageView, page visits): the number of visits to the website. When the same terminal visits the same website multiple times, the visits are accumulated.

[0032] Inventory Estimate: The number of impressions that an ad slot will be available for sale at a certain time in the future.

[0033] Frequency control: During the display cycle of the insertion order, for the sake o...

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Abstract

The invention discloses a method, device and storage medium for estimating inventory of multimedia display resources, belonging to the field of the Internet. The method includes: mapping the expected access log to at least two first multimedia presentation resource databases; aggregating the at least two first multimedia presentation resource databases to obtain at least one second multimedia presentation resource database; Acquiring the number of users in each second multimedia presentation resource database; estimating the sum of the number of users in at least one second multimedia presentation resource database as the inventory of multimedia presentation resources. The present invention aggregates the first multimedia display resource database to obtain the second multimedia display resource database meeting the frequency control requirements, and then uses the sum of the number of users in the second multimedia display resource database as the multimedia display resource inventory quantity. Since this process does not need to scan the log files in full, it not only reduces resource consumption, but also takes less time.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a method, device and storage medium for estimating inventory of multimedia display resources. Background technique [0002] Contract advertising is a form of advertising based on contracts. Advertisers can purchase advertising orders for a specific time period, specific group of people, and specific exposure times by signing a contract with the advertising platform. The advertising platform will display the advertising orders purchased by the advertiser according to the contract. . If the insertion order to be displayed is called a multimedia resource, and the ad space used to display the insertion order is called a multimedia display resource, during the actual delivery of the multimedia resource, if the estimated inventory of the multimedia display resource is low, it will It causes waste of resources. If the estimated inventory of multimedia display resources is ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q10/04G06Q30/02
CPCG06Q10/04G06Q30/0241
Inventor 姚璐姚伶伶王兵陈新如
Owner TENCENT TECH (SHENZHEN) CO LTD
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