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Advertisement putting method and device

An advertising and advertising technology, applied in the field of information delivery, can solve the problem of a single advertising delivery method, and achieve the effect of enriching the method and improving the efficiency.

Pending Publication Date: 2019-04-16
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Existing Internet advertisement delivery methods usually deliver advertisements related to the user's web browsing records to users based on the user's web browsing records, so there is a problem of a single advertisement delivery method

Method used

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  • Advertisement putting method and device
  • Advertisement putting method and device
  • Advertisement putting method and device

Examples

Experimental program
Comparison scheme
Effect test

specific Embodiment approach

[0081] The device identification information of the target electronic device is acquired, and the device identification information is used to uniquely identify the identity of the target electronic device.

[0082] Based on the device identification information, user feature information of the target user to which the target electronic device belongs is acquired.

[0083] Specifically, the device identification information includes IMEI information and / or MAC address information. IMEI information is used to identify each independent device in the GSM mobile network, and MAC address information is used to uniquely identify each independent device in the network. Both IMEI information and MAC address information can be used to uniquely identify the target electronic device. Further, based on the IMEI information and MAC address information, the user characteristic information of the target user to which the target electronic device belongs can be found through the data manageme...

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PUM

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Abstract

The invention relates to the technical field of information putting, in particular to an advertisement putting method and device. The method comprises the steps: carrying out the scanning of a WIFI hotspot, and enabling at least one WIFI hotspot in the scanned WIFI hotspots to serve as a target WIFI hotspot; determining an electronic device connected with the target WIFI hotspot as a target electronic device; acquiring user feature information of a target user to which the target electronic equipment belongs; and putting an advertisement corresponding to the user feature information to the target user. According to the invention, advertisement putting is carried out on all users to which all electronic devices belong under the same WIFI hotspot. Compared with the prior art, the method hasthe advantages that the advertisement putting efficiency is improved, the targeted advertisement putting based on the user characteristic information is realized for all users to which all the electronic equipment belongs under the same WIFI hotspot, the advertisement putting has the pertinence based on individual difference, the advertisement putting is more accurate, and the advertisement putting mode is enriched.

Description

technical field [0001] The invention relates to the technical field of information delivery, in particular to an advertisement delivery method and device. Background technique [0002] With the rapid development of Internet technology, Internet advertising has gradually become a mainstream advertising media. Compared with traditional advertising media, Internet advertising has the advantages of wide coverage, strong initiative and enthusiasm, relatively low cost, high cost performance, and strong interaction. Therefore, Internet advertising is becoming more and more popular among companies and merchants. favor. The existing Internet advertisement delivery method is usually to deliver advertisements related to the network browsing records to the user according to the user's network browsing records, so there is a problem that the advertisement delivery method is single. Contents of the invention [0003] In view of the above problems, the present invention is proposed to ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04W84/12
CPCH04W84/12G06Q30/0263G06Q30/0277
Inventor 施洋
Owner BEIJING QIHOO TECH CO LTD