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A method and device for monitoring the region where advertisements are placed

An advertising and advertising technology, applied in the field of data processing, can solve the problems of inability to monitor the advertising delivery area, inaccurate advertising delivery area, etc., and achieve the effect of specific advertising delivery area and small granularity.

Active Publication Date: 2022-01-28
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, due to the problem of IP address drift, the IP address of the same user equipment may change. Therefore, the geographical location corresponding to the IP address of the user equipment in the geographic location database of IP addresses is probably not the geographic location where the user equipment is located. Location
It can be seen that the region where advertisements are placed based on IP analysis is not accurate
In addition, the geographical location corresponding to an IP address is usually a relatively large geographical range, so it is impossible to monitor more specific and finer-grained advertising delivery regions based on IP analysis

Method used

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  • A method and device for monitoring the region where advertisements are placed
  • A method and device for monitoring the region where advertisements are placed
  • A method and device for monitoring the region where advertisements are placed

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Embodiment Construction

[0050]The inventor found through research that, for the monitoring method based on IP analysis to monitor the region where advertisements are placed, due to the problem of IP address drift, the IP address of the same user equipment may change. The geographic location corresponding to the library may not be the geographic location of the user's device. It can be seen that the region where advertisements are placed based on IP analysis monitoring is not accurate. For example, assuming that the user equipment is located in Beijing, the original IP address of the user equipment corresponds to Beijing, but in the case of IP drift, the current IP address of the user equipment changes and is no longer the original IP address. However, the resulting IP address corresponds to Tianjin City. At this time, even if the user pays attention to the advertisement on the user device located in Beijing, the monitoring method based on IP analysis will determine the advertisement delivery region a...

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Abstract

An embodiment of the present invention provides a method for monitoring an advertisement placement area, including: a monitoring server receives monitoring information sent by a user device in response to monitoring the user's attention to a target advertisement; and the monitoring server obtains the monitoring information from the monitoring information. The longitude and latitude information of the user equipment; the monitoring server determines the target geographic location corresponding to the longitude and latitude information; the monitoring server uses the target geographic location as the user's geographic location to determine the advertisement delivery region. In addition, the embodiment of the present invention also provides a monitoring device for advertising delivery regions.

Description

technical field [0001] The invention relates to the field of data processing, in particular to a method for monitoring an advertisement delivery area and a monitoring device for an advertisement delivery area. Background technique [0002] When an advertiser places an advertisement on the media, the region where the advertisement is actually placed, that is, the region where the users who have followed the advertisement are located, has a great impact on the effect of the advertisement. Therefore, advertisers usually pay great attention to the data of the regions where advertisements are placed. For this reason, when an advertisement placed on the media is noticed by a user, it is necessary to analyze the region where the user is located, so as to realize the monitoring of the region where the advertisement is placed. [0003] At present, the monitoring method of the region where advertisements are placed is mainly realized through IP resolution. When a user pays attention...

Claims

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Application Information

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IPC IPC(8): H04L67/025H04L67/52G06Q30/02
Inventor 孟欣
Owner BEIJING GRIDSUM TECH CO LTD