Advertisement frequency control method and system
A control method and advertising technology, applied in the blockchain field, can solve problems such as statistical data errors, difficult joint exposure recording and sharing, and fraud
Active Publication Date: 2020-06-05
TENCENT TECH (SHENZHEN) CO LTD
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Problems solved by technology
[0004] Advertisers who have a need for advertising exposure will set the expected exposure frequency of the advertisement based on the comprehensive delivery effect, user experience and budget saving purposes when placing advertisements. At the same time, advertisers also need to verify whether the number and frequency of advertisement exposure counted by the media are true and reliable, etc. , because of network transmission reasons, the media's own functions, advertising cheating traffic, and interests, etc., it is difficult to complete the recording and sharing of mutual trust and joint exposure between cross-media, and there are often statistical data errors or fraud problems.
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[0051]In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is a part of the embodiments of this application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of this application.
[0052] The terms "first", "second" and the like in the specification and claims of the present application and the above drawings are used to distinguish different objects, rather than to describe a specific order. Furthermore, the terms "include" and "have", as well as any variations thereof, are intended to cover a non-exclusive inclusion. For example, a process, method,...
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The invention discloses an advertisement frequency control method and system. The method comprises the following steps that: a user node acquires generated advertisement exposure information which comprises a delivery source node of a target advertisement and an advertiser node; obtaining a first secret key used for exposure verification of the delivery source node; obtaining a second secret key used for exposure verification of the advertiser node; respectively analyzing the digital signature of the target advertisement by using the first key and the second key so as to determine whether thetarget advertisement is matched with the delivery source node and the advertiser node or not; if so, generating a target block to record advertisement exposure information and a corresponding user node identifier, and storing the advertisement exposure information and the corresponding user node identifier in a data sharing system; and enabling each delivery node to obtain advertisement exposure information from the target block for exposure frequency statistics of the target advertisement. The advertisement exposure information is stored through a block chain technology, false exposure is reduced, a plurality of cross-platform delivery nodes are enabled to obtain exposure conditions of the target advertisement in time, and jointly realizes more comprehensive advertisement frequency control.
Description
technical field [0001] This application relates to the technical field of blockchain, in particular to a method and system for controlling the frequency of advertisements. Background technique [0002] Advertisements are everywhere in life. Many media platforms can recommend and display various advertisements for users. The media advertisement delivery system can deliver advertisements to users according to the requirements of advertisers. [0003] The general Internet advertising exposure data is that after the Internet media advertises, the user terminal initiates an exposure request to carry the corresponding data to the exposure server when the advertisement exposure occurs, thereby completing the collection of exposure data; it will also be sent to the third-party monitoring system Exposure requests, so as to complete the reporting of third-party monitoring data. The advertisement delivery system will complete the frequency statistics of the advertisement exposure base...
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IPC IPC(8): G06F16/27G06F16/2458G06F21/64G06Q30/02
CPCG06F21/64G06Q30/0272G06F16/2462G06F16/27
Inventor 王凡
Owner TENCENT TECH (SHENZHEN) CO LTD