Advertising frequency control method and system
A control method and advertising technology, applied in the field of blockchain, can solve the problems of difficult joint exposure recording and sharing, fraud, statistical data errors, etc., to achieve the effect of comprehensive advertising and its frequency control, and reduce false exposure.
Active Publication Date: 2021-07-13
TENCENT TECH (SHENZHEN) CO LTD
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Problems solved by technology
[0004] Advertisers who have a need for advertising exposure will set the expected exposure frequency of the advertisement based on the comprehensive delivery effect, user experience and budget saving purposes when placing advertisements. At the same time, advertisers also need to verify whether the number and frequency of advertisement exposure counted by the media are true and reliable, etc. , because of network transmission reasons, the media's own functions, advertising cheating traffic, and interests, etc., it is difficult to complete the recording and sharing of mutual trust and joint exposure between cross-media, and there are often statistical data errors or fraud problems.
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[0051]In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is a part of the embodiments of this application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of this application.
[0052] The terms "first", "second" and the like in the specification and claims of the present application and the above drawings are used to distinguish different objects, rather than to describe a specific order. Furthermore, the terms "include" and "have", as well as any variations thereof, are intended to cover a non-exclusive inclusion. For example, a process, method,...
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This application discloses a method and system for controlling advertisement frequency. The methods include: the user node obtains the generated advertisement exposure information, including the target advertisement delivery source node and the advertiser node; obtains the first key used by the delivery source node for exposure verification; obtains the second key used by the advertiser node for exposure verification. key; use the first key and the second key to analyze the digital signature of the target advertisement to determine whether the target advertisement matches the delivery source node and the advertiser node; if they match, generate a target block to record the advertisement exposure information and the corresponding The user node identifier is stored in the data sharing system; each delivery node obtains the advertisement exposure information from the target block for the exposure frequency statistics of the target advertisement, stores the advertisement exposure information through blockchain technology, reduces false exposure, and enables cross-platform The multiple delivery nodes of the network can obtain the exposure of the target advertisement in a timely manner, and jointly realize a more comprehensive advertisement frequency control.
Description
technical field [0001] This application relates to the technical field of blockchain, in particular to a method and system for controlling the frequency of advertisements. Background technique [0002] Advertisements are everywhere in life. Many media platforms can recommend and display various advertisements for users. The media advertisement delivery system can deliver advertisements to users according to the requirements of advertisers. [0003] The general Internet advertising exposure data is that after the Internet media advertises, the user terminal initiates an exposure request to carry the corresponding data to the exposure server when the advertisement exposure occurs, thereby completing the collection of exposure data; it will also be sent to the third-party monitoring system Exposure requests, so as to complete the reporting of third-party monitoring data. The advertisement delivery system will complete the frequency statistics of the advertisement exposure base...
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IPC IPC(8): G06F16/27G06F16/2458G06F21/64G06Q30/02
CPCG06F21/64G06Q30/0272G06F16/2462G06F16/27
Inventor 王凡
Owner TENCENT TECH (SHENZHEN) CO LTD