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Eye movement data processing method, device and system

A data processing and eye movement technology, applied in the field of data processing, can solve the problems that designers rarely analyze or predict users, web design errors, unreasonable and other problems, and achieve humanized web design, improve efficiency, and improve user experience. Effect

Pending Publication Date: 2020-07-31
INDUSTRIAL AND COMMERCIAL BANK OF CHINA
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Designers' excellent designs can meet certain needs of users, but designers seldom analyze or predict user behavior, and mistakes or irrationality in web design are inevitable
[0004] At present, the user behavior model is mainly used to analyze or predict user behavior. However, building a user behavior model requires a large number of sample references, and the process of collecting and analyzing samples will consume a lot of time and energy.

Method used

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  • Eye movement data processing method, device and system
  • Eye movement data processing method, device and system
  • Eye movement data processing method, device and system

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Embodiment Construction

[0025] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0026] The current web design seldom analyzes or predicts user behavior, which makes the web design not humanized enough, and the user experience is low; if user behavior models are used to analyze or predict user behavior, a large number of sample references are required, and samples and analysis are required. The process of sampling can consume ...

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Abstract

The invention discloses an eye movement data processing method, device and system, and the method comprises the steps: obtaining the eye movement data of a user browsing a webpage through an eye tracker, and representing the eye movement data through two-dimensional coordinate data; generating a thermodynamic diagram of the webpage according to the eye movement data, wherein the thermodynamic diagram is used for representing the popularity of the user browsing the webpage area; and analyzing user behaviors according to the thermodynamic diagram so as to design the webpage. Through the method and the device, the webpage design is more humanized, and the user experience is improved.

Description

technical field [0001] The present invention relates to the field of data processing, in particular to an eye movement data processing method, device and system. Background technique [0002] At present, Internet finance has matured, and the webpages used by major banks are increasingly focusing on both practicality and appearance. Designers design webpages from the perspective of users, such as the size or position of certain components, and changes in functional modules. The priority will vary with the age group of different customers. [0003] Designers' excellent designs can meet certain needs of users, but designers seldom analyze or predict user behavior, and mistakes or irrationality in web design are inevitable. [0004] Currently, the user behavior model is mainly used to analyze or predict user behavior. However, building a user behavior model requires a large number of sample references, and the process of collecting and analyzing samples consumes a lot of time a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F11/34G06F8/38
CPCG06F11/3438G06F8/38
Inventor 陈健行许佳煜林鹏陈受凯
Owner INDUSTRIAL AND COMMERCIAL BANK OF CHINA