System and method for realizing automatic real-time message pushing operation
A real-time message and message push technology, applied in relational databases, structured data retrieval, digital data information retrieval, etc., can solve problems such as customer harassment, inaccurate contact objects, increase operating costs of operators, etc., and achieve high throughput , low-latency characteristics, high-availability effects
Pending Publication Date: 2020-08-18
GUOTAI JUNAN SECURITIES
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AI Technical Summary
Problems solved by technology
Inaccurate contact objects will bring unnecessary harassment to customers, affect the experience and efficiency of message push, and increase the operating cost of operators
The non-flexible configuration of message trigger conditions and message reach content will affect the ease of use and timeliness of message push, and increase the work difficulty and work intensity of message push operators
Message push does not support real-time customer event triggering, which will affect the timeliness of message push and reduce the efficiency of message push
Method used
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[0136] like figure 1 and figure 2 as shown, figure 1 The real-time customer data reception used by the customer data collection module adopts figure 2 The distributed message middleware Kafka in the data receiving layer can be expanded horizontally without single point of failure. data reception using figure 2 The Spark distributed batch computing framework in the distributed computing layer can be expanded horizontally without a single point of failure, and can process customer data in parallel with multiple processes on multiple servers.
[0137] likefigure 1 and figure 2 as shown, figure 1 The big data static population data import used by the customer data acquisition module adopts figure 2 The distributed file servers in the data receiving layer can be scaled out with no single point of failure. Data import using figure 2 The Spark distributed batch computing framework in the distributed computing layer can be expanded horizontally without a single point of ...
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The invention relates to a system for realizing automatic real-time message pushing operation. The system comprises: a customer data collection module which is used for collecting, summarizing and storing customer data through distributed timing task scheduling; a batch event processing module which is used for accessing a market change event and a timing trigger event; a personal event processingmodule which is used for accessing a personal operation event; a batch pushing calculation module which is used for completing crowd intersection calculation, message template placeholder replacement, message paging sending and message sending statistical information recording; and a personal pushing calculation module which is used for completing personal message template placeholder replacement, message sending and personal sending statistical information recording. The invention also relates to a method for realizing automatic real-time message pushing operation control. By adopting the system and the method for realizing automatic real-time message pushing operation, the flexible and configurable requirements of large-data-magnitude customers in a production environment are met, and the system and the method have the characteristics of high throughput and low time delay on the premise of meeting high availability.
Description
technical field [0001] The present invention relates to the field of computer application technology, in particular to the field of message push operation, and specifically refers to a system and method for realizing automatic real-time message push operation. Background technique [0002] Message push is a communication method for reaching customers in the Internet environment, that is, the message operator sends messages containing specific information under specific conditions through mobile application messages, desktop application messages, SMS, WeChat, emails, etc. Push to a specific customer group at a specific point in time. [0003] Traditional message push generally has the characteristics of inaccurate target objects, message trigger conditions, inflexible configuration of message reach content, no support for real-time customer event trigger messages, low message push throughput, and small message push support groups. Inaccurate contact objects will bring unnece...
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Patent Timeline
Login to View More IPC IPC(8): G06F16/9535G06F16/28G06F16/27
CPCG06F16/9535G06F16/284G06F16/27G06F16/278
Inventor 俞枫吕子锋刘传友张忍
Owner GUOTAI JUNAN SECURITIES