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Television media content monitoring method, device and system, storage medium and electronic equipment

A monitoring device and technology of video content, which is applied in the field of content monitoring of TV media, can solve the problem of high monitoring cost

Active Publication Date: 2021-02-02
NIELSEN CCDATA NCC MEDIA DATA SERVICE
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, although most cable TVs are equipped with smart set-top boxes, due to the characteristics of set-top boxes and the differences between set-top boxes, it is often difficult to continuously monitor the content played by TV media in practice, and the monitoring cost is also high.

Method used

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  • Television media content monitoring method, device and system, storage medium and electronic equipment
  • Television media content monitoring method, device and system, storage medium and electronic equipment
  • Television media content monitoring method, device and system, storage medium and electronic equipment

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Embodiment Construction

[0060] Specific embodiments of the present disclosure will be described in detail below in conjunction with the accompanying drawings. It should be understood that the specific embodiments described here are only used to illustrate and explain the present disclosure, and are not intended to limit the present disclosure.

[0061] Before introducing the television media content monitoring method, device, system, storage medium and electronic equipment provided by the present disclosure, the application scenarios of the embodiments of the present disclosure are firstly introduced.

[0062] Each embodiment of the present disclosure can be applied to content monitoring of TV media. In related scenarios, in order to meet the monitoring requirements, it is usually necessary to be equipped with multiple cable TV set-top boxes, and for different monitoring requirements, the type and quantity of the set-top boxes can also have corresponding difference. For example, each set-top box may...

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Abstract

The invention relates to a television media content monitoring method, device and system, a storage medium and electronic equipment. The method is applied to a content monitoring device, the content monitoring device is in communication connection with a set top box, and the method comprises the following steps: in response to receiving a monitoring instruction sent by a monitoring platform, judging whether the set top box is in a dormant state or not; if the set top box is in the dormant state, sending an awakening instruction to the set top box to awaken the set top box; acquiring video content played by the set top box to obtain video content data; performing content monitoring on the video content data according to the monitoring identification data to obtain monitoring result data; and sending the monitoring result data to the monitoring platform.

Description

technical field [0001] The present disclosure relates to the field of digital media monitoring, in particular, to a content monitoring method, device, system, storage medium and electronic equipment of television media. Background technique [0002] With the development of the household large-screen industry becoming more and more mature, OTT (Over-the-Top, smart TV and Internet set-top boxes) have become more and more popular, and its penetration rate has exceeded 50% in 2017, and the shipments of OTT TVs and set-top boxes are even higher. It is as high as 260 million units. This emerging media platform, which combines the advantages of traditional large TV screens and the Internet, provides consumers with a better visual experience and also provides a richer delivery platform for advertisers. [0003] Usually, after the advertisement is delivered, the advertisement distributor also hopes to obtain corresponding monitoring data, so as to analyze and evaluate the delivery e...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/24H04N21/442H04N21/81G06Q30/02
CPCH04N21/2407H04N21/44204H04N21/812G06Q30/0242Y02D30/70
Inventor 郭星汉林春晓张弘
Owner NIELSEN CCDATA NCC MEDIA DATA SERVICE