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Interest network construction method and device, electronic equipment and computer storage medium

A construction method and interest technology, which is applied in the field of electronic equipment and computer storage media, devices, and interest network construction methods, can solve problems that cannot directly reflect the real preferences of users

Pending Publication Date: 2021-04-13
北京爱笔科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, this method of determining the recommended entity has the following problems: the user's browsing data cannot directly reflect the user's real preferences, and it is somewhat one-sided

Method used

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  • Interest network construction method and device, electronic equipment and computer storage medium
  • Interest network construction method and device, electronic equipment and computer storage medium
  • Interest network construction method and device, electronic equipment and computer storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment approach

[0138] Optionally, in another embodiment of the present application, an implementation manner of the first calculation unit 804 includes:

[0139] The statistical unit is configured to separately count the user interaction information indicating the entity corresponding to each node in the interest network from the acquired multiple user interaction information.

[0140] The first calculation subunit is used to calculate the weight of each node in the interest network by using the statistically obtained user interaction information of the entity corresponding to each node.

[0141] For the specific working process of the units disclosed in the above embodiments of the present application, please refer to the content of the corresponding method embodiments, such as image 3 shown, and will not be repeated here.

[0142] Optionally, in another embodiment of the present application, an implementation of the first calculation subunit includes:

[0143] The first classification u...

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PUM

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Abstract

The invention provides an interest network construction method and device, electronic equipment and a computer storage medium, and the method comprises the steps: obtaining a plurality of pieces of user interaction information, carrying out the analysis of the user interaction information, and obtaining entities indicated by the user interaction information and the customer group flow between the entities indicated by the user interaction information; then, taking each entity indicated by the user interaction information as a node of the interest network, and establishing a connection relationship between two nodes of the interest network by utilizing customer group flow between the entities indicated by the user interaction information; and finally, calculating the weight of each node in the interest network, and calculating the weight of the connection relationship between two nodes with the connection relationship in the interest network; and thus, obtaining the final interest network. The purpose of accurately recommending entities possibly loved by the user to the user can be achieved by utilizing the interest network.

Description

technical field [0001] The present application relates to the field of computer technology, and in particular to a method, device, electronic equipment, and computer storage medium for constructing an interest network. Background technique [0002] At present, it is a very critical link to make personalized recommendations for different users and entities such as products, stores, and videos that users may like. In the process of matching, it is necessary to comprehensively and accurately describe the interests of users. [0003] Personalized recommendation methods usually predict user preferences based on the user's historical browsing data or current browsing data, predicting entities such as commodities, stores, and videos that users may be interested in, and then recommending them to users by terminal devices. [0004] However, this method of determining the recommended entity has the following problems: the user's browsing data cannot directly reflect the user's real pr...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/435G06F16/901G06F16/906G06Q30/06
CPCG06F16/435G06F16/9024G06F16/906G06Q30/0631
Inventor 向柳
Owner 北京爱笔科技有限公司