Interactive processing method and device of multimedia information, electronic equipment and storage medium

Abstract

The invention provides an interactive processing method and device of multimedia information, electronic equipment and a computer readable storage medium, and relates to a machine learning technology in the field of artificial intelligence. The method comprises the following steps: acquiring a plurality of pieces of interaction information for multimedia information; constructing user comment interaction characteristics of the multimedia information based on the user portraits of the watching user and the interaction user of the multimedia information and each piece of interaction information published by the interaction user for the multimedia information; performing fusion processing on the basis of the user comment interaction features and the multi-modal features of the multimedia information to obtain fusion features; determining an interaction probability of the watching user for each piece of interaction information based on the fusion features; and sorting the multiple pieces of interaction information based on the interaction probability, and displaying the multiple pieces of interaction information based on a sorting result. According to the invention, the interactive information of the multimedia information can be displayed in a personalized manner, so that accurate recommendation of the interactive information is realized.

Description

technical field [0001] The present application relates to artificial intelligence technology and Internet technology, and in particular to a multimedia information interactive processing method, device, electronic equipment and computer-readable storage medium. Background technique [0002] Artificial Intelligence (AI) is a theory, method, technology and application system that uses digital computers or machines controlled by digital computers to simulate, extend and expand human intelligence, perceive the environment, acquire knowledge and use knowledge to obtain the best results. With the research and progress of artificial intelligence technology, artificial intelligence technology has been researched and applied in many fields. [0003] Taking information recommendation as an example, with the development of Internet technology, there are more and more user interaction information (such as comments) for multimedia information (such as video or audio, etc.), and users wil...

AI Technical Summary

Problems solved by technology

Due to the large amount of interactive information in multimedia information, the related technologies usually sort the interactive information according to the number of words in the interactive information, or the degree of popularity and other indicators. Information implements interactive behaviors, thus resulting in invalid recommendation of interactive information, resulting in unnecessary waste of computing and communication resources for recommending interactive information

[0004] It can be seen that there is no effective solution for how to realize the effective recommendation of interactive information for multimedia information.

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