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Content item delivery method and device, computer equipment and storage medium

A delivery method and technology for content items, applied in the network field, can solve problems such as poor accuracy, and achieve the effect of improving accuracy and precision

Pending Publication Date: 2021-06-25
BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The present disclosure provides a content item delivery method, device, computer equipment, and storage medium to at least solve the problem of poor accuracy in the content item delivery process in the related art

Method used

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  • Content item delivery method and device, computer equipment and storage medium
  • Content item delivery method and device, computer equipment and storage medium
  • Content item delivery method and device, computer equipment and storage medium

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Embodiment Construction

[0083] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0084] It should be noted that the terms "first" and "second" in the specification and claims of the present disclosure and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein can be practiced in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consi...

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Abstract

The invention relates to a content item delivery method and device, computer equipment and a storage medium, and belongs to the technical field of networks. Through the user information of a user and the content item information of a content item, not only can the behavior information of the user on the content item be predicted, but also the similarity between the user and the delivery group of the content item can be predicted, and therefore, whether the content item is put to the user or not is determined based on the behavior information of the user for the content item and the similarity between the user and the putting group of the content item, and high-risk users can be controlled as few as possible to complete conversion on the basis of ensuring that the users complete conversion as much as possible, and the accuracy and precision of the content item delivery process are improved.

Description

technical field [0001] The present disclosure relates to the field of network technologies, and in particular, to a content item delivery method, device, computer equipment and storage medium. Background technique [0002] With the development of network technology, advertisers can cooperate with platform operators to place advertisements and other content items on designated platforms, so that users can browse advertisements placed on designated platforms on terminals. For example, the designated platform can be a website , application clients, TV programs, etc. [0003] At present, advertisers can define some conversion goals that meet their own business scenarios. For example, the conversion goal can be that the user downloads an application (APP) on the terminal, the user registers a user account on an APP on the terminal, and the user registers a user account on the terminal. When placing an order for any product on an APP, different advertisers can determine different...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06N3/08
CPCG06Q30/0245G06Q30/0244G06Q30/0251G06N3/08
Inventor 杨文博刘永起张西龙盛名扬李宁王立
Owner BEIJING DAJIA INTERNET INFORMATION TECH CO LTD