User behavior statistical method, device and equipment for interactive video
A statistical method and user technology, applied in the field of information processing, can solve problems such as lack of guidance and feedback, increased workload, and inability to reflect user interaction behavior characteristics and statistics in interactive videos.
Inactive Publication Date: 2021-07-09
互影科技(北京)有限公司
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The above statistical indicators mainly focus on traditional web pages or on-demand methods, or equate videos with web pages, or only focus on simple indicators of on-demand videos (such as playing time), but for interactive videos, they cannot reflect the user interaction in interactive videos. Behavior characteristics and statistics, traditional user behavior statistics methods and statistical indicators are not enough to fully reflect the user behavior of interactive videos, and lack the meaning of guidance and feedback for producers and operators of interactive videos
[0005] In addition, interactive videos usually have a large number of interactive components, and reporting them one by one using the traditional data burying method will greatly increase the workload
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[0042] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0043] Here, the interactive video may be an interactive video of a film and television drama, an interactive video of an animation, an interactive video of a game, an interactive video of advertisement promotion, an interactive video of virtual reality, an interactive video of augmented reality images, and the like. The interactive video can be in the form of images or media such as graphics and text.
[0044] An interactive video is a video that...
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The invention discloses a user behavior statistical method, device and equipment for an interactive video, and the method comprises the steps: in the playing process of the interactive video, automatically collecting user core index data in a burying-point-free manner, and enabling the user core index data to comprise user interactive behavior data related to an interactive node of the interactive video; preprocessing the user core index data to obtain basic data, and storing the basic data; calculating and analyzing the basic data to obtain user behavior statistical data; and outputting the user behavior statistical data. According to the method, a non-burying-point technology is adopted, data indexes to be counted do not need to be subjected to point burying at a client, and the requirements of user behavior data statistics and analysis for the interactive video can be fully met, so that the performance and the result of an interactive part in the interactive video can be known, good guidance and feedback are provided for a producer and an operator of the interactive video, and therefore, the interactive video can be perfected in a more targeted manner.
Description
technical field [0001] The present invention relates to the technical field of information processing, in particular to a user behavior statistics method, device and equipment for interactive video. Background technique [0002] With the commercialization and widespread deployment of the Internet, various application terminals have also been widely developed. In order to provide users with comprehensive and high-quality services, statistics on user behavior information are involved in many application scenarios. [0003] The statistics of user behavior information mainly rely on the basic framework of data reporting and data analysis, that is, real and accurate user behavior data can be obtained from the user's actual viewing and playing process, and the user behavior data can be processed and analyzed to obtain reference value in conclusion. Specifically, first set the business logic for recording user actions in the client / webpage source code. When the user performs a spe...
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IPC IPC(8): H04N21/258H04N21/472H04N21/485
CPCH04N21/25891H04N21/47202H04N21/485
Inventor 刘杰杜欢张弢帅曾筑娟
Owner 互影科技(北京)有限公司