Advertisement data pushing method and device
A technology of advertising data and data, applied in advertising, data processing applications, business, etc., can solve the problem of poor accuracy of pushing advertising data, and achieve the effect of improving experience
Pending Publication Date: 2021-07-23
ZHENGZHOU APUS DIGITAL CLOUD INFORMATION TECH CO LTD
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Problems solved by technology
Since the existing technology randomly obtains a certain advertisement data as the advertisement data to be pushed, the advertisement data to be pushed is often not the advertisement data that the user is interested in, and the accuracy of pushing the advertisement data is poor
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[0023] In order to enable those skilled in the art to better understand the technical solutions in one or more embodiments of this specification, the following will describe the technical solutions in one or more embodiments of this specification in conjunction with the drawings in one or more embodiments of this specification The technical solution is clearly and completely described, and obviously, the described embodiments are only a part of the embodiments in this specification, rather than all the embodiments. Based on one or more embodiments in this specification, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this document.
[0024] The purpose of an embodiment of this specification is to provide a method and device for pushing advertisement data, so as to improve the accuracy of pushing advertisement data.
[0025] figure 1 A schematic diagram of the application scenario of t...
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The embodiment of the invention provides an advertisement data pushing method and device, and the method comprises the steps: obtaining a climate broadcasting request of a user, obtaining to-be-broadcasted audio climate data according to the climate broadcasting request, determining the advertisement preference information of the user, the consumption ability level of the user, the advertisement acceptance index of the user and the emotion information of the user; selecting target audio advertisement data according to the information; determining the broadcasting position of the target audio advertisement data according to the content of the audio climate data to be broadcasted and the content of the target audio advertisement data, and adjusting the audio attribute information of the target audio advertisement data according to the broadcasting position and the audio attribute information of the to-be-broadcasted audio climate data; and splicing the to-be-broadcasted audio climate data and the adjusted target audio advertisement data, and pushing voice data obtained by splicing to a user so as to push advertisement data to the user. According to the embodiment of the invention, pushing accuracy of the advertisement data can be improved.
Description
technical field [0001] This document relates to the field of computer equipment, in particular to a method and device for pushing advertising data. Background technique [0002] With the rapid development of Internet technology, more and more advertisers have begun to push advertisements to users through mobile terminals in order to realize advertisement promotion. In the prior art, when an advertisement is pushed, the usual process is that when a user browses a page on a mobile terminal, a certain advertisement data is randomly acquired as the advertisement data to be pushed, and the acquired advertisement data is placed on the page. Since the prior art randomly obtains certain advertisement data as the advertisement data to be pushed, the advertisement data to be pushed is often not the advertisement data that the user is interested in, and the accuracy of pushing the advertisement data is poor. Contents of the invention [0003] The purpose of an embodiment of this spe...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0252G06Q30/0255G06Q30/0271G06Q30/0277
Inventor 赵志文李涛
Owner ZHENGZHOU APUS DIGITAL CLOUD INFORMATION TECH CO LTD