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A live information push method and device

A technology of information push and live broadcast room, which is applied in the computer field, can solve the problems of low accuracy of data push and false push, etc., and achieve the effect of improving accuracy and high user stickiness

Active Publication Date: 2021-10-12
大学长(北京)网络教育科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The existing information push method usually pushes popular information links preferred by most users, and pushes according to relatively simple user preferences, resulting in low accuracy of data push or mispush

Method used

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  • A live information push method and device
  • A live information push method and device
  • A live information push method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment

[0063] see figure 1 , a schematic diagram of an application scenario of a method for pushing live information provided in this embodiment.

[0064] like figure 1 As shown, a live broadcast information push method provided by the present invention is applied to the cloud server 100, and the users participating in the live broadcast are connected to the cloud server 100 that provides the live broadcast service through the client 200, and the cloud server 100 obtains relevant information of the user through the client 200 , and send the push information to the client 200.

[0065] On the basis of the above, if figure 2 As shown, the live broadcast information push method provided by the present invention includes:

[0066] Step S101, acquiring user live broadcast characteristic information of users watching live broadcast in the live broadcast room, and generating a first feature vector and a second feature matrix corresponding to the user according to the acquired user live ...

Embodiment approach

[0108] Optionally, the channel information includes device type information indicating the type of equipment used by the user, interface type information indicating the interface used by the user to enter the live broadcast room, and route type information indicating the way the user enters the live broadcast room,

[0109] The feature acquisition module 110 is also used for:

[0110] Generate elements corresponding to the first feature vector according to the device type information, interface type information, and route type information.

[0111] Optionally, the feature acquisition module 110 is also used for:

[0112] generating three feature vectors respectively corresponding to the label information, historical viewing information and historical operation information;

[0113] Combining one or more of the generated three feature vectors to obtain the second feature matrix.

[0114] Optionally, the dimensionality of the weight factor matrix is ​​the same as that of the s...

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Abstract

The present invention provides a method and device for pushing live broadcast information, which are applied to cloud servers. The method includes: obtaining user live broadcast characteristic information of users who watch live broadcast in a live broadcast room, and generating the first live broadcast characteristic information corresponding to the user according to the obtained user live broadcast characteristic information. An eigenvector and a second eigenmatrix; obtain a weight factor matrix corresponding to the second eigenmatrix according to the first eigenvector; determine from a preset database according to the weight factor matrix and the second eigenmatrix At least one expected user type; push the information matching the expected user type among the information to be pushed to the corresponding user terminal. By more deeply associating the relationship between user attributes and behaviors, more accurate judgments can be made on user types, and then more accurate information push can be realized, the accuracy of data push can be improved, and the user stickiness of the live broadcast platform will be higher.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a method and device for pushing live information. Background technique [0002] With the development of Internet technology and the continuous integration of new media, live broadcast technology and industry have developed rapidly, and live broadcast technology has also been applied to various fields. During the live broadcast, in addition to the content of the live broadcast room itself, the system can also push relevant information to the users participating in the live broadcast. The existing information push method usually pushes popular information links preferred by most users, and pushes according to relatively simple user preferences, which leads to the problem of low accuracy of data push or false push. Contents of the invention [0003] In order to improve the above problems, the present invention provides a method and device for pushing live information. ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/4788H04N21/2187H04L29/08
CPCH04N21/4788H04N21/2187H04L67/55
Inventor 郑应文靳宝山李斐刘凤一阎丰沙威
Owner 大学长(北京)网络教育科技有限公司