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Enterprise financial service pushing method and device

A service push, enterprise technology, applied in finance, instruments, electronic digital data processing, etc., can solve problems such as the increase in the non-performing loan ratio of commercial banks, and achieve the effect of accurately assessing development potential

Pending Publication Date: 2021-09-03
INDUSTRIAL AND COMMERCIAL BANK OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

If the selection of marketing objectives and service targets is not scientific and logical, you may face the result of "taking water from a bamboo basket" after a lot of effort, which will lead to an increase in the non-performing loan ratio of commercial banks

Method used

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  • Enterprise financial service pushing method and device
  • Enterprise financial service pushing method and device
  • Enterprise financial service pushing method and device

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Embodiment Construction

[0045] In order to make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments It is a part of the embodiments of this application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0046] Considering the lack of scientificity and logic in the selection of marketing targets and service objects in the prior art, which leads to the increase of the non-performing loan ratio of commercial banks, this application provides a method and device for pushing corporate financial services, through comprehensive quantitative analysis of objects...

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PUM

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Abstract

The embodiment of the invention provides an enterprise financial service pushing method and device which can also be used in the financial field, and the method comprises the steps: determining an industry which an object enterprise belongs to, and according to a preset mapping relation set between an enterprise and an industry gathering area, pushing an enterprise financial service; determining an industry gathering area corresponding to an industry to which the object enterprise belongs, a geographic distance between the object enterprise and the industry gathering area, and an industry gathering degree of the object enterprise; determining corresponding enterprise development trend evaluation data according to the financial asset monthly link ratio incremental data of the object enterprise; determining industry monthly link ratio incremental data and industry development trend evaluation data of the industry; determining an enterprise development potential evaluation value of the object enterprise, determining a corresponding risk level according to the enterprise development potential evaluation value of the object enterprise, and pushing financial services corresponding to the risk level. The development potential of the object enterprise can be accurately evaluated, and financial services can be accurately released and pushed.

Description

technical field [0001] This application relates to the field of commercial marketing, and can also be used in the financial field, and specifically relates to a method and device for pushing financial services for enterprises. Background technique [0002] For commercial banks, it is of great significance and value to vigorously develop inclusive financial services, which can provide farmers, target enterprises, individual industrial and commercial households and other groups with better and more comprehensive integrated financial services, including deposits and loans, wealth management insurance, Payment and foreign exchange business, etc. It provides continuous and stable financial service support for the growth and development of many target enterprises in my country, and plays a positive role in promoting the development of society and economy and the improvement of people's living standards. [0003] While fully satisfying the financing needs of target enterprises, co...

Claims

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Application Information

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IPC IPC(8): G06F40/284G06Q40/02G06Q40/06
CPCG06F40/284G06Q40/06G06Q40/03
Inventor 李祯石玉军吴韬胡瑾瑜
Owner INDUSTRIAL AND COMMERCIAL BANK OF CHINA