User behavior analysis method and system, equipment and computer medium
A behavioral analysis and user technology, applied in the field of information processing, can solve the problems of high computational complexity in data analysis, difficulty in quickly obtaining relevant information about user behavior, inability to intuitively reflect the complex relationship between data, etc., and achieve the effect of improving operational efficiency
Pending Publication Date: 2021-10-08
CHINA GUANGFA BANK
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Problems solved by technology
[0003] In the existing technology, analysis methods for user behavior include rule matching, machine learning, etc., but limited by the huge amount of user behavior data in the banking field, and the close relationship between user behavior and occurrence time, using existing methods for data analysis and calculation The amount of data is high, it is difficult to quickly obtain relevant information about user behavior, and the user behavior results obtained by analysis cannot intuitively reflect the complex relationship between data
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[0028] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0029] It should be understood that the step numbers used herein are only for convenience of description, and are not intended to limit the order in which the steps are executed.
[0030] It should be understood that the terminology used in the description of the present invention is for the purpose of describing particular embodiments only and is not intended to limit the present invention. As used in this specification and the appended claims, the singular f...
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The invention discloses a user behavior analysis method and system, equipment and a computer medium. The method comprises the steps: constructing a user relation network based on a user behavior data set; extracting target information from the user relation network according to a preset rule; and analyzing the target information by using a graph computing technology to obtain a user behavior analysis result. According to the method, the user behavior characteristics can be quickly obtained through the relational network structure, and the change trend of the user behavior can be more intuitively displayed.
Description
technical field [0001] The present invention relates to the technical field of information processing, in particular to a user behavior analysis method, system, equipment and computer media. Background technique [0002] In the field of banking, user behavior mainly includes logging into the online banking APP, querying, transferring money, and withdrawing money. Through the analysis of user behavior, user behavior preferences can be effectively discovered, marketing recommendations can be carried out, and user accounts, equipment, and operational risks can also be monitored. information. [0003] In the existing technology, analysis methods for user behavior include rule matching, machine learning, etc., but limited by the huge amount of user behavior data in the banking field, and the close relationship between user behavior and occurrence time, using existing methods for data analysis and calculation The amount of data is high, it is difficult to quickly obtain relevant ...
Claims
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Login to View More IPC IPC(8): G06F11/34G06Q30/02G06Q40/02
CPCG06F11/3438G06Q30/0201G06Q40/02
Inventor 徐徽马海明林惟栩付杰肖文卫
Owner CHINA GUANGFA BANK