Method and device for detecting advertisement traffic, electronic equipment and storage medium
An advertising and traffic technology, applied in advertising, data processing applications, instruments, etc., can solve the problems of abnormal advertising traffic data, low advertising traffic detection accuracy, unbalanced advertising traffic data categories, etc., and achieve the balance of sample data types. , the effect of high detection accuracy
Pending Publication Date: 2022-06-03
BEIJING MININGLAMP SOFTWARE SYST CO LTD
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[0003] In the process of implementing the embodiments of the present disclosure, it is found that there are at least the following problems in related technologies: In actual advertising traffic monitoring, there is often a problem of unbalanced advertising traffic data categories, that is, abnormal advertising traffic data is far less than normal advertising traffic data. Traffic data, resulting in low detection accuracy of the advertising traffic detection model for abnormal advertising traffic in the advertising traffic data
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[0022] In order to understand the features and technical contents of the embodiments of the present disclosure in more detail, the implementation of the embodiments of the present disclosure will be described in detail below with reference to the accompanying drawings, which are for reference only and are not intended to limit the embodiments of the present disclosure. In the following technical description, for the convenience of explanation, numerous details are provided to provide a thorough understanding of the disclosed embodiments. However, one or more embodiments may be practiced without these details. In other instances, well-known structures and devices may be shown simplified in order to simplify the drawings.
[0023] The terms "first", "second" and the like in the description and claims of the embodiments of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or s...
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The invention relates to the technical field of advertisement traffic detection, and discloses a method for detecting advertisement traffic, comprising the following steps: acquiring first historical advertisement traffic data; inputting the first historical advertisement flow data into a preset advertisement flow data generation model to obtain first advertisement flow sample data representing advertisement flow abnormity; acquiring second advertisement traffic sample data representing that the advertisement traffic is normal; constructing an advertisement traffic anomaly detection model by using the first advertisement traffic sample data and the second advertisement traffic sample data; and detecting whether the advertisement traffic is abnormal or not by using the advertisement traffic anomaly detection model. The sample data is constructed by using the first advertisement traffic sample data and the second advertisement traffic sample data, so that the sample data types are more balanced, and the detection accuracy of the trained advertisement traffic anomaly detection model on the abnormal advertisement traffic is higher. The invention further discloses a device for detecting the advertisement traffic, electronic equipment and a storage medium.
Description
technical field [0001] The present application relates to the technical field of advertisement traffic detection, for example, to a method and apparatus for detecting advertisement traffic, an electronic device, and a storage medium. Background technique [0002] At present, advertising traffic can reflect the efficiency and effect of advertising. With the continuous growth of Internet advertising traffic, advertising traffic has a vital value in the Internet world. The fake advertising traffic industry chain makes illegal profits through technical manipulation of fake advertising traffic, which makes the phenomenon of fraudulent advertising traffic increasingly prevalent in the Internet advertising industry, and the abnormal phenomenon of advertising traffic is becoming more and more serious. However, as the iterative update of ad fraud technology is getting faster and faster, the endless forms of ad fraud make it more and more difficult to detect abnormal ad traffic. Accur...
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Login to View More IPC IPC(8): G06Q30/02
CPCG06Q30/0245G06Q30/0248G06Q30/0255G06Q30/0277
Inventor 姜娜王硕杨康孙泽懿徐凯波
Owner BEIJING MININGLAMP SOFTWARE SYST CO LTD