Starting page pushing method and device, equipment, medium and program product

Abstract

The invention provides a startup page pushing method and device, equipment, a medium and a program product. The method comprises the steps that in response to an access request of a user for an application, personal information of the user is acquired, and the personal information at least comprises position information; based on a first pushing rule, pushing a first theme, the first theme being used for spreading a timeliness message of a preset area corresponding to the position information; and when the pushing of the first theme fails, pushing a second theme based on a second pushing rule, the second theme comprising themes of different priority pushing levels, and the second pushing rule comprising matching the theme corresponding to the pushing level of the next priority under the condition that the matching of the theme corresponding to the pushing level of the highest priority fails. And starting page pushing is completed until the theme corresponding to the pushing level is matched. Based on the timeliness message of the area corresponding to the personal position, the critical matter is pushed preferentially, and the timeliness of the starting page is effectively utilized. And based on the priority of the pushing level, the recommendation content of the starting page is enriched.

Description

technical field [0001] The present disclosure relates to the field of computer technologies, and more particularly to the field of mobile Internet technologies, and in particular, to a method, apparatus, device, medium, and program product for pushing a startup page. Background technique [0002] With the advent of the mobile Internet era, mobile applications have become an indispensable part of people's lives. When an application is launched, a picture or an animation will appear, and it will disappear after staying for a few seconds. This image or animation is what we call the app's launch page. Since the startup page appears every time the application is opened and stays for a short time, just like a flashing effect, some people also call the startup page a splash screen. [0003] As the opening ceremony of an application, the launch page can better convey the style, connotation and practical functions of the application, and shorten the distance between the application ...

AI Technical Summary

Problems solved by technology

However, in the prior art, the content displayed on the startup page is relatively single and most of them are advertisements based on commercial nature.

Images