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Advertisement system based on mobile communication terminal and its method

A mobile communication terminal and advertising technology, which is applied to the mobile communication terminal-based advertising system and its field, and can solve problems such as barriers to universal use of services and high service usage fees

Inactive Publication Date: 2010-04-21
INSPUR LG DIGITAL MOBILE COMMUNICATIONS CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] However, the service usage fee for receiving multimedia content by downloading or streaming is very expensive, so it is a large financial burden on the end user personally, and thus tends to cause obstacles in the general use of the service

Method used

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  • Advertisement system based on mobile communication terminal and its method
  • Advertisement system based on mobile communication terminal and its method
  • Advertisement system based on mobile communication terminal and its method

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0025] The specific embodiments of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0026] Such as figure 1 and figure 2 As shown, the advertising system based on mobile communication terminals in the present invention includes a multimedia content server 10 , an advertising content server 20 , a network 30 , an SMS server 40 , an authentication server 50 and a billing server 60 .

[0027] The multimedia content server 10 stores various audio / video multimedia contents including VOD (Video On Demand) and AOD (Audio On Demand) required by the user terminal 1 in the database.

[0028] In order to use mobile communication terminals to provide advertisements to end users, the advertisement content server 20 stores advertisement contents provided by advertisers, wherein the advertisement contents are in various forms such as AOD, VOD, and text.

[0029] The network 30 is connected to the user terminal 1 via a mobile ...

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PUM

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Abstract

The present invention discloses a mobile communication terminal based advertisement system and a process thereof. The process includes the following steps: an advertisement selection step for selecting whether to watch or to listen the advertisement content when the multimedia content renders service to user terminals; a querying step in which if to watch or to listen the advertisement content isselected in the advertisement selection step, the advertisement content is displayed in the terminal, then it is queried and then discriminated than whether the user watches or listens the content; areply step in which the reply of the user for the querying at the advertisement query step is transmitted to the SMS server; an authentication step used for comparing the reply transmitted in the reply step with the right answer; and a charging step used for determining the fees burden of the multimedia content charge for use according to the results of the authentication step.

Description

technical field [0001] The present invention relates to a mobile communication terminal advertising system and its method. More specifically, it relates to a mobile communication terminal based advertising system and its method. The user will reply to the inquiry whether the user has watched or listened to the content of the advertisement, so that the advertiser will bear all or part of the usage fee incurred by the end user for using the content, so that the terminal user can save the multimedia usage fee. Background technique [0002] In general, mobile communication terminal-based advertisements use text messages or voice messages to transmit advertisement content to consumers' mobile communication terminals. [0003] However, the advertisement method based on the text message or the voice message has a problem that the effect of the advertisement is uncertain due to limitations in the expression of the text message or the voice message in the mobile communication termina...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04W4/12H04W12/06H04M11/00H04W4/24
CPCH04W4/12H04W4/24
Inventor 申昌昊
Owner INSPUR LG DIGITAL MOBILE COMMUNICATIONS CO LTD