Advertisement checking device, advertisement checking method, program, and advertisement checking system

Abstract

To reduce the burden on staff members responsible for reviewing advertisements. [Solution] The advertisement checking device 2 includes an acquisition unit 231 that acquires product advertisement data to be checked, an analysis unit 233 that analyzes the product advertisement data to identify areas requiring confirmation where general consumers who encounter advertisements based on the product advertisement data may misinterpret the characteristics of the product or service indicated by the advertisement, and an output unit 234 that outputs information indicating the areas requiring confirmation and information indicating items to be confirmed regarding the content of the areas requiring confirmation.

Claims

1. An acquisition unit that acquires advertising data for products, etc. that are subject to check, An analysis unit that analyzes the aforementioned product advertising data to identify areas that require verification, where general consumers who encounter product advertisements based on the aforementioned product advertising data may misinterpret the characteristics of the product or service shown in the advertisement; An output unit that outputs information indicating the aforementioned areas requiring confirmation, and information indicating the items to be confirmed regarding the contents of the aforementioned areas requiring confirmation, An advertising checking device having the following features.

2. The analysis unit analyzes the content of the advertisement for the product, etc. that a general consumer could perceive, and identifies whether or not there is a possibility that a general consumer might misinterpret the characteristics of the product or service shown in the advertisement based on that perception. The advertising checking device according to claim 1.

3. The analysis unit identifies the disclaimer as the part requiring confirmation if the disclaimer, which is a constraint, exception, or other supplementary explanation regarding the content of the representation used to emphasize the characteristics of the goods or services shown in the advertisement for the goods, etc., is not in a manner that can be recognized by the general consumer as corresponding to the representation used to emphasize. The advertising checking device according to claim 1.

4. The output unit further outputs information indicating the misidentification category corresponding to the area requiring verification from among multiple misidentification categories. The advertising checking device according to claim 1.

5. The analysis unit inputs the product advertising data and a prompt to instruct the model to check for potential misidentification, and identifies the areas requiring verification based on the output results of the large-scale language model. The advertising checking device according to claim 1.

6. The analysis unit inputs a first type prompt corresponding to each of the multiple misidentification categories into the large-scale language model, and also inputs a second type prompt that does not specify a misidentification category into the large-scale language model. The advertising checking device according to claim 5.

7. The system further includes a specific section that identifies the industry to which the goods or services indicated in the advertisement subject to the check for potential misrepresentation belong, The analysis unit inputs the prompts, which have been created to correspond to the specified industry, into the large-scale language model. The advertising checking device according to claim 5.

8. The acquisition unit receives a specification from the user regarding the content of the check for the possibility of misidentification, The analysis unit inputs the prompt, created based on the content specified by the user, into the large-scale language model. The advertising checking device according to claim 5.

9. The acquisition unit further receives supporting document data from the user that indicates the supporting documents used to verify the verification items, and stores the received supporting document data in the storage unit. The advertising checking device according to claim 1.

10. The output unit shall not output the confirmation items for which the supporting data stored in the storage unit exists. The advertising checking device according to claim 9.

11. The output unit outputs the items for which supporting data is stored in the storage unit, in a different manner than the items for which supporting data is not available. The advertising checking device according to claim 9.

12. The output unit further outputs corrective orders, surcharge payment orders, or administrative guidance issued in the past in relation to the misidentification category corresponding to the area requiring verification, or norms, court precedents, government guidelines, references, or expert opinions related to the misidentification category corresponding to the area requiring verification. The advertising checking device according to claim 1.

13. The analysis unit identifies the locations in the product advertising data that contain the words requiring confirmation as the locations requiring confirmation, by referring to a rule table that associates the words requiring confirmation with the items to be confirmed. The output unit outputs information indicating the location requiring confirmation, and information indicating the confirmation items associated with the words requiring confirmation included in the location requiring confirmation in the rule table. The advertising checking device according to claim 1.

14. A computer executes The acquisition step involves obtaining advertising data for products, etc., that are subject to check, The analysis step involves analyzing the aforementioned product advertisement data to identify areas that require verification, where general consumers who encounter product advertisements based on the aforementioned product advertisement data may misinterpret the characteristics of the product or service shown in the advertisement; An output step that outputs information indicating the aforementioned areas requiring confirmation, and information indicating the items to be confirmed regarding the contents of the aforementioned areas requiring confirmation, An advertising check method that includes [a specific feature / method].

15. The processor in the information processing device An acquisition unit that acquires advertising data for products, etc. that are subject to check, An analysis unit that analyzes the aforementioned product advertising data to identify areas that require verification, where general consumers who encounter product advertisements based on the aforementioned product advertising data may misinterpret the characteristics of the product or service shown in the advertisement; An output unit that outputs information indicating the aforementioned areas requiring confirmation, and information indicating the items to be confirmed regarding the contents of the aforementioned areas requiring confirmation, A program designed to function as such.

16. The system comprises an advertising checking device for checking product advertisements, and an information terminal used by a user requesting the checking of such product advertisements. The aforementioned advertising checking device is An acquisition unit that acquires advertising data for products, etc. that are subject to check, An analysis unit that analyzes the aforementioned product advertising data to identify areas that require verification, where general consumers who encounter product advertisements based on the aforementioned product advertising data may misinterpret the characteristics of the product or service shown in the advertisement; An output unit that outputs information indicating the aforementioned areas requiring confirmation, and information indicating the items to be confirmed regarding the contents of the aforementioned areas requiring confirmation, It has, The information terminal is an advertising check system having a display unit that displays information indicating the areas to be checked and information indicating the items to be checked.

17. An acquisition unit that acquires advertising data for products, etc. that are subject to check, A communication unit transmits the product advertisement data to an analysis unit that analyzes the product advertisement data and identifies areas that may cause general consumers who encounter the product advertisement based on the product advertisement data to misinterpret the characteristics of the product or service shown in the product advertisement, and receives the analysis results from the analysis unit. An output unit that outputs information indicating the areas requiring confirmation as shown in the analysis results, and information indicating the items to be confirmed regarding the contents of the areas requiring confirmation, An advertising checking device having the following features.

18. The aforementioned analysis unit includes a large-scale language model, The communication unit transmits the product advertisement data and a prompt to the analysis unit to evaluate the possibility of misrecognition, and the analysis unit inputs the product advertisement data and the prompt into the large-scale language model, and based on the output content output by the large-scale language model, the analysis unit receives information indicating the parts requiring verification as the analysis result from the analysis unit. The advertising checking device according to claim 17.

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