QR Code-Based AR Virtual Showroom and Real-Time Product Purchase System

Abstract

The present invention relates to a system that implements an augmented reality (AR)-based virtual showroom using QR codes, enabling users to experience and purchase products in real time. By scanning a QR code on a product package or within a store, users can verify the actual size and color of the product in an AR environment and virtually experience the design by placing it in a physical space. Furthermore, the system is designed to allow for detailed information, real-time price checks, price comparisons, option selection, and immediate payment within the AR interface. Through this, consumers can obtain a more intuitive online shopping experience, while companies can increase product sales rates and improve consumer satisfaction.

Description

Technology Field

[0001] The present invention relates to a technology that implements an augmented reality (AR)-based virtual showroom using QR codes and enables users to experience products and make purchases in real time. In particular, it relates to a QR code-based AR virtual showroom and real-time product purchasing system that applies AR technology using QR codes in offline stores and product packaging, allowing users to check the size, color, and design of a product and make a purchase decision. Background Technology

[0003] As online shopping advances, consumers are experiencing the limitations of having to make purchasing decisions without physically inspecting products. In particular, for products where verifying the actual size or design is crucial, such as furniture, electronics, and fashion items, it is difficult to make a purchase decision based solely on online photos.

[0004] While some companies support the virtual placement of products using AR, most methods have the disadvantage of requiring the installation of a dedicated app or being limited to specific brands. Additionally, when direct experience at offline stores is difficult, consumers may experience delays in their purchasing decisions or abandon their purchases.

[0005] Therefore, there is a need for a system that combines QR codes and AR technology, enabling consumers to virtually place products in real-time on their mobile devices and make immediate purchases simply by scanning a QR code. The problem to be solved

[0007] One objective of the present invention is to support consumers in experiencing a product in its actual size in advance. Another objective of the present invention is to provide an AR-based shopping experience using only a QR code, without the need for a dedicated app.

[0008] Another objective of the present invention is to provide a seamless shopping experience by integrating product information, discount coupons, price comparison, and real-time payment functions. means of solving the problem

[0010] To solve the above problem, a QR code-based AR virtual showroom and real-time product purchasing system according to one embodiment of the present invention is configured to automatically execute an AR environment for a product corresponding to the QR code on a mobile device when a user scans a QR code included in a product package, an in-store signboard, or an advertising poster, etc., with a mobile device.

[0011] The above system can display a 3D model of the product in the AR environment by virtually placing it in the user's actual space at its actual size and proportions.

[0012] The above system allows the user to check the size, color, and design of the product and to perform various simulations by changing the size or color of the product.

[0013] The above system can provide detailed information about the product, price comparison functions, discount coupons, and real-time purchase options, and can lead to online payment when the user selects to purchase. Effects of the invention

[0015] According to the present invention, consumers can check the actual size, color, and design of a product, making it easier to make purchasing decisions and increasing the purchase rate.

[0016] In addition, QR codes can be applied to in-store promotions, product packaging, advertising posters, and online advertisements, allowing for diverse applications.

[0017] In addition, consumer satisfaction can be improved by supplementing the online shopping experience with AR technology. Brief explanation of the drawing

[0019] FIG. 1 is a schematic diagram of a QR code-based AR virtual showroom and real-time product purchasing system according to one embodiment of the present invention. FIG. 2 is a flowchart of a QR code-based AR virtual showroom and real-time product purchase method according to one embodiment of the present invention. FIG. 3 is an example diagram of an AR virtual showroom screen configuration according to one embodiment of the present invention. FIG. 4 is an example diagram of a purchase page or online payment page screen according to one embodiment of the present invention. Specific details for implementing the invention

[0020] Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings. However, the embodiments described below are merely exemplary embodiments to aid in understanding the present invention, and the technical concept of the present invention should be determined by the matters described in the claims. Furthermore, the term “environment” below may refer to a display environment in which an image of the actual space and a 3D model of the product are displayed together through the screen of a mobile device, allowing the user to verify the product as if it were placed in the actual space. The terms “actual size” or “actual size and ratio” below may refer to displaying the appearance, sense of size, and placement status of the product so that the user can verify them in correspondence with the actual usage environment. The term “purchase page or online payment page” below may be understood to include a page for proceeding with product purchase, a page for entering the payment procedure, or a purchase-linked screen substantially identical thereto.

[0021] Referring to FIG. 1, a QR code-based AR virtual showroom and real-time product purchase system according to one embodiment of the present invention may include a QR code (100), a mobile device (200), and a purchase page or an online payment page (300). The QR code (100) may be associated with a specific product and may be included in a product package, an in-store signboard, or an advertising poster. The mobile device (200) may include a camera (210) for recognizing the QR code (100) and a screen (220) for displaying images of the actual space, a 3D model of the product, product information, an option selection menu, and a purchase button. The mobile device (200) may functionally perform an AR environment automatic execution function (250), a 3D model display function (260), a product information provision function (270), an option selection function (280), and a purchase linkage function (290). These functions are described separately for convenience of explanation and are not necessarily limited to physically separated components.

[0022] The above QR code (100) can be provided in various locations where consumers encounter the product. For example, the QR code (100) can be displayed on the outer surface of a product package, on a display shelf or signboard in an offline store, on an advertising poster for product promotion, on promotional materials in the store, or on an online advertising screen. A user can scan the QR code (100) using the camera (210) of a mobile device (200), and the mobile device (200) can perform an automatic AR environment execution function (250) for the product corresponding to the scanned QR code (100). Accordingly, the user can access an AR-based product experience screen corresponding to the product simply by scanning the QR code (100) without going through a separate complex search process to check product information.

[0023] When the AR environment automatic execution function (250) is performed, the mobile device (200) can display the user's actual space image (221) on the screen (220). The actual space image (221) may be an image of the space around the user obtained through the camera (210) of the mobile device (200). The 3D model display function (260) can display a 3D model display area (261) of the product on the actual space image (221). At this time, the 3D model of the product may be displayed in correspondence with the actual size and ratio so that the user can perceive the product as if it were placed in the actual space. Accordingly, before purchasing the product, the user can intuitively check how the product is placed in their space in terms of size, whether it matches surrounding objects or the spatial configuration, and how the color or design looks in the actual usage environment.

[0025] For example, when a user scans a QR code (100) associated with a furniture product, the mobile device (200) can display an image (221) of the actual space, such as the user's living room, room, or office space, on the screen (220) and display a 3D model display area (261) of the furniture product on top of it. Through the screen (220), the user can check the actual size, color, and design of the furniture product and perform various simulations by changing the size or color of the product. This method can be applied not only to furniture products but also to products where checking the actual size, color, or design influences the purchase decision, such as electronic products and fashion items. The user can predict the actual usage of the product more concretely than when judging based only on simple product photos or descriptions.

[0026] The product information provision function (270) can display information necessary for a product purchase decision through a product information display area (271) provided on the screen (220). The product information display area (271) may display detailed product information, product size information, product usage examples, price comparison information, discount coupons, or real-time price information. At this time, the product information provision function (270) allows the user to check detailed product information and price information together even while checking the product in an AR environment, thereby ensuring that the product experience and the purchase decision are not separated. For example, the user can check the product's 3D model by placing it in a real space, while simultaneously checking price comparison information or discount coupons through the product information display area (271).

[0027] The option selection function (280) can support the selection of options related to the size, color, or design of the product through an option selection menu (281) provided on the screen (220). The option selection menu (281) may be a menu that allows the user to select an option suitable for them during the process of experiencing the product. The user can use the option selection menu (281) to select or change the size or color, etc., and to check or select design-related options. In this case, the mobile device (200) can change the display state of the product's 3D model display area (261), product information display area (271), or option selection menu (281) to correspond to the option selected by the user. Accordingly, the user can decide whether to purchase while comparing various options.

[0028] The purchase linkage function (290) can be configured to connect to a purchase page or an online payment page (300) when the user selects a purchase button (291) displayed on the screen (220). After checking the actual size, color, design, details, price comparison information, or discount coupons of the product in the AR environment, the user can proceed to the purchase process through the purchase button (291). The purchase page or online payment page (300) may include a product information display area (301), a selection option display area (302), a price or benefit information area (303), and a payment execution button (304). The product information display area (301) may display information regarding the product to be purchased, the selection option display area (302) may display options related to the size, color, or design selected by the user, and the price or benefit information area (303) may display price comparison information, discount coupons, or real-time price information. The payment execution button (304) may be provided as an input means for the user to proceed with the online payment or purchase process.

[0029] Referring to FIG. 2, a QR code-based AR virtual showroom and real-time product purchase method according to an embodiment of the present invention may include the steps of: scanning a QR code associated with a product (S110); automatically executing an AR environment of the product corresponding to the QR code (S120); virtually placing and displaying a 3D model of the product in the user's actual space at actual size (S130); providing detailed information or price comparison information of the product (S140); selecting options related to the size, color, or design of the product (S150); and connecting to a purchase page or an online payment page according to the user's purchase selection (S160). In step S110, the user may scan the QR code (100) using the camera (210) of a mobile device (200). In step S120, the mobile device (200) may automatically execute an AR environment of the product corresponding to the QR code (100). In step S130, a 3D model of the product may be virtually placed and displayed in the actual space image (221) at actual size. In step S140, product details or price comparison information may be provided through the product information display area (271). In step S150, options related to size, color, or design may be selected through the option selection menu (281). In step S160, depending on the selection of the purchase button (291) or the user's purchase selection, the user may be connected to a purchase page or an online payment page (300).

[0030] FIG. 3 illustrates an example of an AR virtual showroom screen configuration. On the screen (220) of a mobile device (200), a real space image (221), a 3D model display area (261), a product information display area (271), an option selection menu (281), and a purchase button (291) may be displayed together. The real space image (221) may be an area displaying the user's surrounding space, and the 3D model display area (261) may be an area where a 3D model of a product is displayed on top of the real space image (221). The product information display area (271) may be an area providing detailed product information or price comparison information. The option selection menu (281) may be an area for selecting options related to size, color, or design. The purchase button (291) may be an input means for the user to proceed to a purchase page or an online payment page (300) after finishing the product experience. In this way, display elements for product experience, product information verification, option selection, and purchase progress are provided together within the screen (220), allowing the user to continuously verify products and make purchase decisions within a single AR virtual showroom screen.

[0031] FIG. 4 illustrates an example of a purchase page or online payment page screen. The purchase page or online payment page (300) may include a product information display area (301), a selection option display area (302), a price or benefit information area (303), and a payment execution button (304). The product information display area (301) may display information about the product to be purchased, and the selection option display area (302) may display options related to size, color, or design selected by the user. The price or benefit information area (303) may display price comparison information, discount coupons, or real-time price information, etc. The payment execution button (304) may be a button that the user can select to proceed with a purchase or online payment. Accordingly, after checking the product in an AR environment, the user can proceed with the purchase process on the purchase page or online payment page (300) without any separate complex procedures.

[0032] The present invention is not limited to a specific product family. The present invention can be applied to products where spatial arrangement and size verification are important, such as furniture products; to products where harmony with the installation location or usage environment is important, such as electronic products; and to products where color or design verification is important, such as fashion items. Additionally, the QR code (100) can be provided on various media where consumers encounter the product, such as product packaging, in-store signage, advertising posters, or online advertisements. Accordingly, according to the present invention, the generation of interest in offline stores or advertising media, AR product experience via mobile devices, verification of product information and price-related information, selection of options, and connection to a purchase page or online payment page can be provided as a single continuous flow. Explanation of the symbols

[0034] 100: QR code 200: Mobile device 210: Camera 220: Screen 221: Real space video 250: AR Environment Auto-launch Feature 260: 3D Model Display Function 261: 3D Model Display Area 270: Product information provision function 271: Product Information Display Area 280: Option selection function 281: Option Selection Menu 290: Purchase Integration Feature 291: Purchase button 300: Purchase page or online payment page 301: Product Information Display Area 302: Selection option display area 303: Price or Benefit Information Area 304: Execute Payment Button

Claims

Claim 1 A QR code-based AR virtual showroom and real-time product purchasing system, characterized in that when a user scans a QR code associated with a product with a mobile device, an AR environment of the product corresponding to the QR code is automatically executed on the mobile device, a 3D model of the product is virtually placed and displayed in the user's actual space in the AR environment at actual size, and detailed information, a price comparison function, and an immediate purchase function of the product are provided. Claim 2 A QR code-based AR virtual showroom and real-time product purchasing system according to claim 1, characterized in that the AR environment is executed by scanning the QR code without a dedicated app. Claim 3 A QR code-based AR virtual showroom and real-time product purchasing system according to claim 1, characterized in that the QR code is included in at least one of a product package, an in-store signage, or an advertising poster. Claim 4 A QR code-based AR virtual showroom and real-time product purchasing system according to claim 1, characterized in that the 3D model of the product is displayed on a real space image displayed on the screen of the mobile device at its actual size and ratio. Claim 5 A QR code-based AR virtual showroom and real-time product purchasing system according to claim 1, characterized in that the system allows the size, color, and design of the product to be checked and the size or color of the product to be changed. Claim 6 A QR code-based AR virtual showroom and real-time product purchasing system according to claim 1, characterized in that the detailed information of the product includes at least one of a discount coupon, real-time price information, or price comparison information. Claim 7 A QR code-based AR virtual showroom and real-time product purchase system according to claim 1, characterized in that the immediate purchase function is connected to a purchase page or an online payment page depending on the user's purchase selection. Claim 8 A QR code-based AR virtual showroom and real-time product purchase method using a mobile device, comprising: a step of scanning a QR code associated with a product; a step of automatically executing an AR environment of the product corresponding to the QR code; a step of virtually placing and displaying a 3D model of the product in the user's actual space at actual size; a step of providing detailed information or price comparison information of the product; a step of selecting options related to the size, color, or design of the product; and a step of connecting to a purchase page or an online payment page according to the user's purchase selection. Claim 9 A QR code-based AR virtual showroom and real-time product purchase method, characterized in that, in claim 8, the step of automatically executing the AR environment is performed without a dedicated app. Claim 10 A QR code-based AR virtual showroom and real-time product purchase method according to claim 8, wherein the step of displaying the 3D model is characterized by enabling verification of the size, color, and design of the product and enabling changes to the size or color of the product.

Images