With Platform - An Innovative Platform Integrating Experience-Based Services and Finance

Abstract

The present invention relates to an experience group marketing platform integrating AI-based automatic influencer matching, automatic verification of review mission criteria and detection of copy-pasted reviews, cryptocurrency-based automatic settlement, CTA (click to action)-based purchase conversion tracking, and supplier-consensus group purchasing functions, and to a technology that simultaneously improves marketing reliability and platform scalability by including global settlement through cryptocurrency, utilization of reward-type utility coins, and a user rating system.

Description

Technology Field

[0001] . Background Technology

[0002] .

[0003]

[0004]

[0005]

[0006]

[0007]

[0008]

[0009]

[0010]

[0011]

[0012]

[0013] 1. Problem Recognition (Problem)

[0014] 1-1. Motivation and Necessity for Developing the Startup Item

[0015] 1) Motivation for developing the startup item

[0016] The With platform was developed to resolve issues arising in the existing experience marketing market and to provide more efficient marketing solutions.

[0017] ● Inefficient experience group matching system → Reduced marketing effectiveness due to lack of compatibility between advertisers and influencers

[0018] ● Opaque settlement and compensation system → Trust issues arise due to delayed or opaque payment to experience group participants

[0019] ● Lack of accessibility for small brands → Startups and SMEs with limited marketing budgets face difficulties utilizing experience groups

[0020] ● Limitations of being domestic market-centric → Structure of existing experience group platforms that makes global expansion difficult

[0021] With Platform's solution

[0022] ● Introduction of AI-based influencer matching system → Automatically recommends the optimal influencer suited to brand and product characteristics

[0023] ● Cryptocurrency-based settlement system → Faster and more transparent payment of rewards for experience group activities

[0024] ● Startup and SME-friendly platform → Lowering entry barriers by providing cost-effective marketing options

[0025] ● Global Marketing Support → Establishment of a cross-border experience group system applicable to overseas markets

[0026] 2) Purpose and Necessity of Startup Item Development

[0027] With Platform is experience group marketing Developing into a more effective and reliable system It is developed with the following objectives to make it happen.

[0028] 1. Maximizing Marketing Effectiveness

[0029] ● Providing optimized advertising effectiveness through AI matching

[0030] ● Customized marketing strategies based on sophisticated data analysis are possible

[0031] 2. Establishment of a Reliable Compensation System

[0032] ● Prompt payment through a cryptocurrency-based settlement system

[0033] ● Improved satisfaction among experience group participants and leads to highly credible reviews

[0034] 3. Support for startups and SMEs

[0035] ● Providing low-cost, high-efficiency marketing solutions

[0036] ● Lowered entry barriers and increased usability compared to existing experience group platforms

[0037] 4. Securing potential for global expansion

[0038] ● Establishment of an experience group platform capable of collaboration with overseas companies and brands

[0039] ● Conducting global marketing through the use of multinational influencers

[0040] conclusion:

[0041] The WITH Platform enhances the reliability and efficiency of experience group marketing and enables startups and SMEs to utilize it effectively. A next-generation marketing platform providing an innovative influencer matching and reward system no see.

[0042] 1-2. Analysis of the Current Status of the Target Market (Customers) for the Startup Item

[0043] 1) Defining Target Market and Customers

[0044] The With platform is A platform connecting brands and companies in need of experience group marketing with influencers who want to participate in experience group activities. ... Accordingly, the main customer base is classified as follows.

[0045] Primary Customers (Key Target Customers) - Brands and Companies

[0046] ● Startups and SMEs → Need for low-cost, high-efficiency marketing to secure initial brand awareness and enter the market

[0047] ● Large corporations and franchise brands → Utilize experience group marketing for new product launches and brand promotion

[0048] ● E-commerce and social media-based sellers → Individuals or companies selling on social media, YouTube, TikTok, etc.

[0049] Secondary customers - Experience group participants (influencers, general consumers)

[0050] ● Micro-influencers and bloggers → Content creators with 1,000 to 100,000 followers

[0051] ● Social media and YouTube content creators → Can produce content and generate additional revenue through experience group activities

[0052] ● General Consumers → Users who want to experience new products first and write reviews

[0053] 2) Target Market Size and Growth Prospects

[0054] domestic market

[0055] ● The domestic experience group marketing market is estimated at approximately 2 trillion won and is showing steady growth every year.

[0056] ● Increased demand for product trial marketing as digital marketing, such as social media, blogs, and YouTube, becomes mainstream

[0057] ● The utilization of experience groups is on the rise due to the easing of marketing entry barriers for small brands and startups.

[0058] overseas markets

[0059] ● North American Market → Annual digital marketing market size approximately 150 trillion won, increasing use of influencer marketing

[0060] ● Southeast Asian Market → Active SNS-based marketing, social commerce and influencer marketing growth rate over 20% annually

[0061] ● European Market → Increased demand for experience group marketing to enhance brand credibility

[0062] conclusion:

[0063] With Platform aims to expand overseas after establishing a foothold in the domestic market, and the outlook for the experience group market is bright, especially considering the growth of social media and digital marketing.

[0064] 3) Competitive Intensity and Differentiation Factors

[0065] Competitive Intensity Analysis

[0066] ● Competition with existing experience group platforms (e.g., blog experience groups, social media marketing agencies)

[0067] ● Potential for the emergence of new platforms alongside the growth of the experience group market

[0068] ● Differentiated services and features are necessary when competing with large platforms

[0069] Differentiating Points of the With Platform

[0070] ● AI-based Influencer Matching → Maximizes marketing effectiveness by automatically recommending the optimal influencer for each brand.

[0071] ● Cryptocurrency-based settlement system → Improved satisfaction among trial group participants through fast and transparent reward payments

[0072] ● Provision of various experience group services → Operation of online, offline, and delivery-type experience groups

[0073] ● Suitable for small brands → Enables effective marketing at a low cost

[0074] conclusion:

[0075] Considering the growth potential and competitive intensity of the experience group market, the WITH Platform will secure competitiveness in domestic and overseas markets by utilizing AI matching and cryptocurrency settlement systems as differentiating factors.

[0076] 2. Feasibility (Solution)

[0077] 2-1. Current Status of Startup Item (Level of Preparation)

[0078] 1) Startup Item Planning and Implementation Progress (History)

[0079] The With platform was designed to improve the inefficiencies of experiential marketing and to build a next-generation platform utilizing AI-based influencer matching and cryptocurrency settlement systems. We are currently in the planning and market research phases for key features, aiming to develop an MVP and validate the initial market through this project.

[0080] Q3 2023 - Business Planning and Market Research

[0081] ● Analysis of existing experience group platforms and research on major competitors

[0082] ● Identifying problems with the trial group service and setting directions for improvement

[0083] Q4 2023 - Service Model Draft Planning

[0084] ● Commencement of planning to establish the concept for an AI-based influencer matching system

[0085] Q1 2024 - Idea Generation for Cryptocurrency-Based Settlement System

[0086] ● Derivation of a concept for a trial group compensation and settlement system utilizing cryptocurrency

[0087] ● Research on a new business model combining trial group services and finance

[0088] Q2 2024 - Conceptualizing the overall service business model

[0089] ● Planning to commence for AI-based recommendation systems and automated influencer matching algorithms

[0090] ● Designing the usage flow for service users (advertisers, influencers)

[0091] Q1 2025 - Core Feature Definition and UI / UX Planning

[0092] ● User Experience (UX) Research and Setting UI Visual Design Direction

[0093] ● Establish an MVP (Minimum Viable Product) development roadmap

[0094] Q2 2025 - Commencement of technical design and development

[0095] ● Commencement of research on AI recommendation system design and data analysis models

[0096] ● Cloud-based platform architecture planning and development plan finalized

[0097] Q3 2025 - MVP development in progress

[0098] ● Basic implementation of influencer matching feature

[0099] ● Development of the basic structure of a cryptocurrency-based settlement system

[0100] ● Implementation of core features for operating online / offline / delivery-based experience groups

[0101] Q4 2025 - Virtual Settlement System Design and User Feedback Collection

[0102] ● Formation of initial advertiser and influencer test group

[0103] ● Feature improvement and enhancement based on user feedback

[0104] After 2026 - Official platform launch and preparation for overseas expansion

[0105] ● Official release after completion of domestic beta test

[0106] ● Development of additional features for global market entry

[0107] 2) Current Status of Startup Item Development and Refinement

[0108] Service Model Development Progress

[0109] ● AI Influencer Matching System → Currently in the conceptual planning stage, algorithm design TBD

[0110] ● Cryptocurrency-based settlement system → Idea generation completed for 2024, legal and tax reviews not in progress

[0111] ● Online / Offline / Delivery-based Experience Group System → Service Structure Design in Progress

[0112] ● Initial recruitment of advertisers and influencers → Not in progress; recruitment scheduled after development is complete.

[0113] Technical readiness

[0114] ● UI / UX Design → Scheduled for the first half of 2025

[0115] ● Backend and Database Architecture Design → Scheduled for the second half of 2025

[0116] ● Cryptocurrency Wallet and Settlement Function → Research and development is scheduled to proceed in the second half of 2025.

[0117] Business Model Readiness

[0118] ● Planning for trial group promotion to acquire initial customers completed

[0119] ● Advertiser (Brand) Aim for around 10 collaborations

[0120] ● Surveys targeting influencers and general users are scheduled to be conducted

[0121] conclusion:

[0122] Currently, the With platform is We are currently in the initial planning and technical design preparation phase, and the AI ​​and cryptocurrency-based settlement system is in the concept planning stage. ...is. Through the support of this project, we will proceed with MVP development in earnest. We plan to proceed with development with the goal of launching a domestic beta service within 2025. no see.

[0123] 2-2. Plans for Realizing and Refining the Startup Item

[0124] The With platform was designed to resolve the inefficiencies of experiential marketing and to provide a next-generation experiential service utilizing AI-based influencer matching and a cryptocurrency-based settlement system. Based on an analysis of the target market (customers), this section specifically describes the development and commercialization strategies aimed at enhancing feasibility.

[0125] 1) Problems and improvements identified through target market (customer) analysis

[0126] (1) Problems and improvements from the advertiser (brand) perspective

[0127]

[0128] (2) Problems and improvements from the perspective of influencers and experience group participants

[0129]

[0130] 2) Core Function and Service Implementation Plan

[0131] (1) AI-based influencer matching system

[0132] ● Planning Goal: To maximize marketing performance by more effectively connecting advertisers and influencers.

[0133] ● Functional Design:

[0134] ○ Analysis of influencer content tendencies, follower characteristics, and past campaign performance

[0135] ○ Recommending the optimal influencer based on brand requirements (target audience, marketing objectives)

[0136] ○ Application of AI learning models to predict campaign performance

[0137] ● Technical Approach:

[0138] ○ Development of a Big Data-Based Influencer Analysis Model

[0139] ○ Introduction of machine learning-based automatic recommendation algorithms

[0140] (2) Cryptocurrency-based settlement system

[0141] ● Planning Goal: To increase credibility and participation rates by providing immediate rewards to the experience group.

[0142] ● Functional Design:

[0143] ○ Advertiser deposits campaign rewards in the form of cryptocurrency → Automatic settlement upon completion of trial group activities

[0144] ○ Faster and lower fees compared to traditional bank transfers

[0145] ○ Differential compensation can be applied based on experience group activity history

[0146] ● Technical Approach:

[0147] ○ Building a blockchain-based transaction system

[0148] ○ Light Automation of reward flow between high-paying customers and experience groups

[0149] (3) Application of online / offline / delivery-type experience group models

[0150] ● Planning Goal: To overcome the limitations of experience groups centered on specific industries (beauty, food) and expand their reach so that brands in various fields can utilize them.

[0151] ● Functional Design:

[0152] 1. Online Experience Group: A method of writing a review after receiving and trying a product directly (cosmetics, health supplements, household goods, electronic devices, etc.)

[0153] 2. Delivery-type Experience Group: A method of ordering food through delivery platforms such as Baedal Minjok, Coupang Eats, and Yogiyo, and then writing a review after experiencing it.

[0154] 3. Offline Experience Group: A method of writing a review after directly visiting stores such as restaurants, cafes, and beauty shops to experience a product.

[0155] Online Experience Group:

[0156] ● Operation Method: The product is delivered directly to the trial group, and they write a review after using it.

[0157] ● Example: Create content after receiving and using physical products such as cosmetics, health supplements, household goods, and electronic devices.

[0158] ● Special Note: Only reviews of products you have tried are allowed. Writing simple posts without trying the product (reporter format) is not permitted.

[0159] ● Target platforms: Blogs, Instagram, YouTube, TikTok, etc.

[0160] Delivery-type experience group:

[0161] ● Operation Method: A method in which you place an order directly using a delivery service, experience the delivered food, and write a review.

[0162] ● Example: Creating content after ordering food and experiencing it through food delivery services such as Baedal Minjok, Coupang Eats, and Yogiyo.

[0163] ● Features: Write a review after a real experience using the delivery service without visiting the store.

[0164] ● Large Platforms: Blogs, Instagram, YouTube, TikTok, etc.

[0165] Offline Experience Group:

[0166] ● Operation Method: A method of writing a review after visiting a store in person to experience products or services.

[0167] ● Example: Creating content after an experience at an offline space such as a restaurant, cafe, hair salon, skin care shop, kids cafe, exhibition, etc.

[0168] ● Features: Write a review after visiting and experiencing the product in person; content creation is not possible without a visit.

[0169] ● Technical Approach:

[0170] ○ Development of an advertiser-influencer matching system classified by experience group type

[0171] ○ Added logistics / delivery integration feature (applied to delivery-type experience groups)

[0172] (4) Influencer Reverse Proposal System

[0173] ● Project Goal: To move away from a brand-centric, unilateral selection process for experience groups and enable influencers to choose their brands.

[0174] ● Functional Design:

[0175] ○ Influencers directly propose brands and products they wish to collaborate on.

[0176] ○ Participation in the experience group is confirmed once the advertiser approves the proposal.

[0177] ● Technical Approach:

[0178] ○ Strengthening the brand-influencer matching algorithm

[0179] ○ Development of a communication system (chat and collaboration request features)

[0180] 3) Analysis of Competitive Products and Services and Strategies for Securing Differentiation

[0181] (1) Comparative analysis of major competing platforms

[0182]

[0183] (2) Competitiveness and Capabilities of the With Platform

[0184] Key Differentiator:

[0185] ● AI-based automated matching: The optimal connection between brands and influencers

[0186] ● Cryptocurrency-based settlement: Fast and transparent trial group reward system

[0187] ● Provision of diverse experience group services: Operation of online, offline, and delivery-based experience groups

[0188] ● User-centric service operation: A reverse proposal system where influencers directly select advertisers

[0189] Capabilities

[0190] ● Platform Development Experience: Capabilities in developing data analysis and AI-based services

[0191] ● Marketing and Brand Network: Leverage existing brand and influencer networks

[0192] ● Service Expansion Potential: Infrastructure planned for global market expansion

[0193] conclusion:

[0194] The With platform resolves the issues of experiential marketing and creates a more efficient influencer marketing environment by utilizing AI and blockchain technologies. We plan to secure a leading position in the domestic market through a business model differentiated from existing experiential platforms, and grow with the goal of future global expansion.

[0195] 3. Growth Strategy (Scale-up)

[0196] 3-1. Startup Item Business Model

[0197] The With platform is Combining trial group services with financial functions By doing so, strengthening trust-based marketing between brands and consumers Innovative business models We will establish [this]. It is designed to enable companies to conduct highly credible experiential marketing, and for influencers and general users to receive fair compensation.

[0198] Business Model Overview (Revenue Model)

[0199] With Platform B2B (business-to-business) and B2C (business-to-consumer) services Generates revenue by combining.

[0200] 1. B2B (Services for corporate clients - Advertiser and brand revenue models)

[0201] Experience group campaign registration fee

[0202] ● Advertiser (Brand) pays service fee when registering for trial group campaign

[0203] ● Example: If a brand recruits 10 trial participants, a certain commission is charged.

[0204] Premium Matching Service (AI-based Advertiser-Experience Group Matching)

[0205] ● AI-based influencer recommendation and customized targeting support (data analysis-based recommendations)

[0206] ● Utilize paid features that allow advertisers to set specific target audiences and match the optimal experience group.

[0207] Sales of experience group performance analysis data

[0208] ● AI quantitatively analyzes campaign performance data and provides it to advertisers

[0209] ● Advertisers can optimize marketing strategies based on data

[0210] Additional promotional package sales

[0211] ● Paid package for additional promotion of experience group content on the With platform and social media

[0212] Introduction of e-commerce features (Addition of review-based commerce features)

[0213] ● Experience group participants and general users Link to allow product purchase regardless of writing a product review

[0214] ● Induce active purchasing by providing benefits such as group buying and limited-time special offers.

[0215] ● Brands can provide discount coupons and promotions based on the performance of the trial group.

[0216] 2. B2C (Services targeting general users and influencers - Product testing and e-commerce integrated models)

[0217] Paid trial group membership

[0218] ● Priority allocation provided upon application for the trial group (paid subscription)

[0219] ● Expanded opportunities to apply for experience groups and maximize profits

[0220] Experience Group Performance Rewards

[0221] ● Earn points for reviews and content creation, then convert them into cash.

[0222] ● Provision of reward-based economic incentives provided by advertisers

[0223] Influencer Brand Proposal Feature (Reverse Proposal System)

[0224] ● Influencers can directly propose collaborations to advertisers

[0225] ● Advertisers can accept the proposal to proceed with customized marketing.

[0226] Integration of e-commerce functions (Introduction of review-based commerce model)

[0227] ● Linking trial group participants and general users to purchase the product

[0228] ● Driving sales through group buying and recommendations based on influencer reviews

[0229] ● A commission is paid if a product promoted by a trial group participant leads to an actual sale.

[0230] 3. Cryptocurrency-based settlement system (scheduled for future introduction)

[0231] Providing a fast and transparent reward system

[0232] ● Introduction of a payment system faster than the existing settlement method

[0233] Increased convenience for payment and settlement between domestic and overseas users

[0234] ● Can be used as a cross-border payment method for global expansion

[0235] Competitiveness and Differentiation of the Business Model

[0236] Revenue generation for influencers and experience group participants through an AI-based matching system

[0237] Automated Advertiser-Experience Group Matching

[0238] ● AI analyzes experience group participants' past activity, follower data, and content preferences to support optimal matching.

[0239] Performance-based compensation

[0240] ● Advertisers are provided with additional incentives based on campaign performance (views, engagement rate, conversion rate, etc.).

[0241] ● Experience group participants who demonstrated excellent performance Provides priority participation opportunities and additional campaign exposure opportunities

[0242] Direct Influencer Proposals to Advertisers (Reverse Proposal System)

[0243] ● Influencers can directly request collaboration from advertisers

[0244] ● Formation of a long-term revenue model through continuous brand collaboration

[0245] Generating additional revenue through the integration of e-commerce features

[0246] ● Experience group participants promote the product and provide a personal referral link

[0247] ● If a purchase is made through a referral link, a certain amount is given to the participant Commission payment

[0248] Enhanced rewards for trial groups and general users through cryptocurrency-based settlements

[0249] Immediate settlement system

[0250] ● Supports fast and transparent settlements by utilizing a cryptocurrency-based settlement system

[0251] Rewards for reviews and content sharing

[0252] ● AI analyzes the content quality, views, and participation rates of experience group participants, and Differential compensation payment

[0253] ● Additional rewards provided for sharing content on social media, blogs, YouTube, etc.

[0254] Purchase-linked reward system (review-based commerce linkage)

[0255] ● If the product promoted by the experience group leads to sales, the schedule Commission payment

[0256] ● Add a group buying feature that allows trial group participants to directly promote sales.

[0257] Introduction of a point system (applicable to paid services for B2C customers)

[0258] ● Earn points through activities within the platform (participating in product testing groups, writing reviews, promoting products, etc.)

[0259] ● Points can be converted into cryptocurrency or used as a payment method within the platform.

[0260] Conclusion: With Platform's Differentiated Revenue Generation Method

[0261] Sustainable revenue generation differentiated from existing experience group models

[0262] AI-based personalized matching → Providing continuous opportunities for product testing

[0263] Additional revenue possible through performance-based compensation and linking product sales after the trial.

[0264] With the introduction of e-commerce features, even general users can generate revenue.

[0265] Fast and transparent compensation payment through cryptocurrency settlement

[0266] With Platform goes beyond simple recruitment of experience groups Data-driven marketing platform Growing into a mutually beneficial relationship between companies and consumers Innovative business models We will build.

[0267] Summary of Business Model Step-by-Step Strategy

[0268] Step 1: Operation of experience groups targeting brands and startups → Securing platform awareness

[0269] Step 2: Enhanced AI-based experience group matching and introduction of paid advertiser services

[0270] Step 3: Introduction of cryptocurrency settlement system and promotion of global expansion

[0271] 3-2. Strategy for Commercializing Startup Items

[0272] The With platform combines experience group marketing and financial functions. Trust-based marketing between brands and consumers strengthening Innovative business model We will establish [this]. Based on this, we plan to provide a service that effectively connects companies requiring experience group marketing with influencers in domestic and overseas markets.

[0273] 1. Target Market (Customer) Acquisition and Revenue Generation Strategy

[0274] 1) Customer Acquisition Strategy

[0275] With Platform's Key customer base **Advertisers (brands) and experience group participants (general users and influencers)**. Accordingly, strategies are established to secure each customer segment.

[0276] B2B (Brand and Advertiser Acquisition)

[0277] ● Targeting early-stage startups and SMEs

[0278] ○ Set startups and small brands with limited marketing budgets as the primary target

[0279] ○ Induce conversion to paid services after expanding service awareness through free trial promotions

[0280] ● Building collaboration with large and medium-sized enterprises

[0281] ○ Differentiated from existing experience group platforms AI-based matching system Pursuing cooperation with major brands by utilizing

[0282] ○ Provides data analysis capabilities to maximize a company's marketing ROI (Return on Investment).

[0283] ● Partnerships with advertising agencies and marketing platforms

[0284] ○ Secure clients by collaborating with existing advertising agencies and influencer marketing platforms

[0285] B2C (acquiring trial groups and general users)

[0286] ● Utilization of social media and viral marketing

[0287] ○ Application of SNS viral marketing strategies utilizing influencers

[0288] ○ Secure highly reliable users by sharing actual user experiences through participation in the experience group

[0289] ● Introduction of Recommendation System (Friend Invite Program)

[0290] ○ Rapidly expand the trial group users by providing additional rewards for existing users who invite acquaintances

[0291] ● Secure an influencer network

[0292] ○ Induce active participation by expanding opportunities for experience groups and strengthening revenue models

[0293] ○ Influencers directly propose campaigns Counter-proposal system Introduction

[0294] 2) Revenue Generation Strategy

[0295] With Platform Combining B2B advertiser revenue models with B2C experience group and e-commerce models By doing so, we generate revenue.

[0296] B2B Revenue Model Experience group campaign registration fee

[0297] ● A certain fee is charged when advertisers register a campaign.

[0298] Premium Matching Service (AI Recommendation Service)

[0299] ● Provides paid features to enable advertisers to be matched with the optimal influencers for their target audience.

[0300] Sales of trial group performance analysis reports

[0301] ● Provides marketing performance analysis reports to advertisers based on data collected by AI

[0302] Additional promotional package sales

[0303] ● Provision of a paid package to re-promote experience group content through social media and advertising networks

[0304] B2C Revenue Model Paid Trial Membership

[0305] ● A paid subscription service that provides priority allocation and various benefits when applying for the trial group

[0306] Introduction of e-commerce features (linking with review-based commerce)

[0307] ● Linking trial group participants and general users to purchase products directly

[0308] ● Promoting sales through group buying, influencer review-based recommendations, etc.

[0309] Performance reward system (point-based reward system)

[0310] ● Earn points through reviews and product promotion activities, then cash them out

[0311] Influencer Direct Proposal Service (Reverse Proposal System)

[0312] ● Support influencers in proposing collaborations directly to advertisers

[0313] 2. Production and Launch Plans for Entry into the Target Market

[0314] 2. MVP Development Schedule Adjustment

[0315] ● Extend the existing MVP development period set for June–September 2025 to December Secure sufficient time for feature implementation and platform stabilization

[0316] ● If the development schedule is delayed Beta testing and advertiser campaign execution schedules also need to be adjusted.

[0317]

[0318] conclusion

[0319] ● Sales Target Adjustment: Set realistic goals of 50 million to 100 million won

[0320] ● MVP Development Schedule Expansion: Extended until December to stabilize the platform and enhance features

[0321] ● Service Launch Schedule Adjustment: Extending the beta test period to strengthen real-world usage verification

[0322] If you adjust it like this A strategic approach that can increase the probability of business success while reducing the risk of development delays This will be

[0323] 3. Commercialization Performance Targets within the Agreement Period (March – December 2025)

[0324] ● Since there is a possibility that MVP development will continue until December The possibility that the full-scale operation of advertiser campaigns and e-commerce revenue generation will be delayed Must be considered.

[0325] ● Adjusting to Realistic Sales Targets:

[0326] ○ Set a sales target of 50 million to 100 million KRW through advertiser campaign registration and small-scale e-commerce test operations. (However, subject to flexible adjustment based on the final release schedule)

[0327] Outsourcing Development and Workforce Management Plan

[0328] ● Internal personnel: Business planning, operations management, outsourcing coordination, and quality control

[0329] ● Outsourced Development: Development of core platform features, AI-based matching system, e-commerce integration, cryptocurrency settlement system

[0330] ● Outsourced Marketing: Initial brand promotion, product trial group recruitment, and social media marketing

[0331]

[0332] 3. MVP Development Schedule Adjustment and Outsourcing Incorporation

[0333] ● Extend the existing MVP development period set for June–September 2025 to December Secure sufficient time for feature implementation and platform stabilization

[0334] ● If the development schedule is delayed Beta testing and advertiser campaign execution schedules also need to be adjusted.

[0335]

[0336] 4. Measures to enhance survival rates for business continuation after the agreement period

[0337] 1) Global expansion strategy after 2026

[0338] ● Entry into the North American and Southeast Asian markets

[0339] ○ Expanding into the global market through collaboration with overseas experience groups and brands

[0340] ○ Promoting multilingual support and cooperation with local advertisers

[0341] ● Building partnerships with overseas influencers and brands

[0342] ○ Attracting global advertisers by collaborating with a network of famous overseas influencers

[0343] ● Introduction of a cryptocurrency settlement system

[0344] ○ Application of global cross-border payment system

[0345] 2) Service enhancement and expansion of new revenue models

[0346] ● Enhanced AI-based target marketing capabilities

[0347] ○ Introduction of AI marketing tools for advertiser-tailored campaign optimization

[0348] ● Enhancement of e-commerce platform features

[0349] ○ Expansion of commerce-linked models where experience group members can directly recommend products and earn revenue

[0350] 3) Securing long-term operational stability

[0351] ● Data-driven continuous platform improvement

[0352] ○ Continuous service improvement based on feedback from experience groups and advertisers

[0353] ● Diversification of revenue models

[0354] ○ Generating additional revenue beyond experience groups through B2B advertising data sales, expansion of e-commerce functions, etc.

[0355] conclusion

[0356] The With Platform, through securing experience groups and brands during the agreement period in 2025 Building B2B and B2C revenue models do, Official domestic launch and formation of an initial user base We aim to do so. Subsequently, starting from 2026, through global market expansion and service enhancement Securing a foundation for sustainable growth I plan to do it.

[0357] 3-3. Project Implementation Schedule and Funding Plan

[0358] 3-3-1. Overall Project Roadmap

[0359] ● Goal: Phased development of the With platform and entry into domestic and overseas markets

[0360] Web App Development Plan

[0361] time taken:

[0362] It is expected to take a minimum of 6 months to a maximum of 12 months to fully implement everything, including UI / UX design, frontend and backend development, and the admin UI.

[0363] Implementation Plan:

[0364]

[0365] The actual duration may be shorter or longer than 23 months.

[0366] reference:

[0367] ● The above plan represents a minimum estimated period, and additional time may be required if unexpected issues arise during the actual development process.

[0368] ● The development period may vary depending on the skill level of the development personnel, the scope of development, external factors, etc.

[0369] ● Development for each stage may proceed sequentially, or some stages may proceed in parallel.

[0370] ● It is important to detect and correct problems early through regular inspections and testing during the development process.

[0371] ● It is recommended to prepare initial user recruitment and operation strategies in parallel with development.

[0372]

[0373] 3-3-2. Goals and Achievement Plans within the Agreement Period (March 2025 – Dec 2025)

[0374] ● Goal: Complete MVP development and prepare for beta testing

[0375]

[0376] We will realistically review whether an official domestic launch and marketing commencement are possible by December 2025.

[0377] Key Considerations

[0378] core functions of the platform

[0379] ● AI-based influencer matching system

[0380] ● Cryptocurrency settlement system

[0381] ● Online / Offline / Delivery Experience Group Management Function

[0382] ● E-commerce brokerage function

[0383] ● Cryptocurrency Wallet and Exchange Functions

[0384] ● Influencer Counter-proposal System

[0385] Required development steps

[0386] ● UI / UX Design (2–3 months) → User Experience Research and Prototype Creation

[0387] ● Web / App Frontend Development (4–5 months) → Implementation of Apple iOS, Android, and Web Apps

[0388] ● Backend Development (5–6 months) → AI Matching Algorithm, Payment System, Settlement System, Data Analysis

[0389] ● MVP development and internal testing (2–3 months) → Incorporating initial user feedback and improvements

[0390] ● Marketing Preparation and Launch (2 months) → Recruiting brands and advertisers, attracting initial influencers

[0391] Review a realistic schedule

[0392] → Estimated total development period: Approximately 12–14 months

[0393] If development starts in April 2025, an official release in December 2025 is a very tight schedule.

[0394] Possibility of an official domestic release in December 2025

[0395] 1. Possible Scenarios (Release with Limited Features)

[0396] ● Official domestic launch possible by December 2025 based on Minimum Viable Product (MVP).

[0397] ● Launched focusing on core functions (AI matching, trial group service, settlement system) rather than full feature implementation

[0398] ● Some features (cryptocurrency exchange, e-commerce brokerage, etc.) will be added in an update in 2026.

[0399] 2. Difficult or impossible scenarios

[0400] ● It is impossible to launch a perfect service that includes all features.

[0401] ● Completing AI optimization, performance testing, and user data analysis will be necessary by 2026.

[0402] ● Simultaneous launch of global services is realistically impossible

[0403] Optimized release plan (realistic schedule revision)

[0404]

[0405] conclusion:

[0406] ● Official domestic release possible by December 2025, BUT in the form of a beta version with limited features.

[0407] ● The full official launch is after March 2026.

[0408] ● Global expansion will begin in the second half of 2026

[0409] 3-3-3. Startup Support Fund Execution Plan

[0410]

[0411] Development period

[0412] In the web app development plan, the development timelines for each feature tend to be set somewhat optimistically. Considering that the AI ​​matching system and cryptocurrency settlement system are currently in the planning stage, actual development, testing, and improvements may take more time.

[0413] Budgeting

[0414] Overall, the budget appears to be appropriately allocated. However, marketing and promotional expenses may need to be increased to secure users during the initial launch phase. Additionally, it would be advisable to secure a sufficient reserve fund to prepare for unforeseen circumstances.

[0415] Additional review items

[0416] ● Securing Development Personnel: You must consider measures to secure additional personnel, such as iOS and Android app development.

[0417] ● Technical Review: The AI ​​matching system and cryptocurrency settlement system are still in the planning stage. Sufficient verification and technical stabilization are required before application to the actual service.

[0418] ● Legal Review: You must seek expert advice and take necessary measures to ensure compliance with legal regulations regarding cryptocurrency settlement systems.

[0419] 1) Need for Funding

[0420] With Platform is a complex platform that includes an AI-based influencer matching system, a cryptocurrency-based settlement system, and e-commerce functions, Aim to attract investment and expand the business after completing the development of the MVP (Minimum Viable Product). It is done as follows.

[0421] Currently using government subsidies and self-funding Proceeded with MVP development and initial market testing. We plan to do so, and subsequently through attracting investment Additional funding for service enhancement, marketing expansion, and global expansion We plan to proceed with this.

[0422] Key Stages and Objectives of Funding Injection

[0423]

[0424] 2) Plan to attract investment after the MVP

[0425] First round of investment raised (Pre-Series A, second half of 2026)

[0426] ● Target investment amount: 1 billion won scale

[0427] ● Investment Target:After completing initial market validation, raise seed or Pre-Series A funding from venture capital (VC), accelerators, and angel investors to expand the business.

[0428] Purpose of attracting investment:

[0429] ● Service enhancement : Advanced AI matching, refinement of data analysis models

[0430] ● Marketing expansion : Market expansion for experience group campaigns and securing advertisers

[0431] ● Establishment of operational infrastructure Server expansion and stable service operation

[0432] Second round of investment (Series A, after 2027)

[0433] ● Target investment amount: 3 billion won scale

[0434] Investment Target: Large VCs, strategic investors (SIs), global investment firms

[0435] Purpose of attracting investment:

[0436] ● Entry into the global market Expansion into the Japanese, Southeast Asian, and North American markets

[0437] ● E-commerce and financial service linkage Technology investment to strengthen commerce integration

[0438] ● Expansion of advertisers and users : Support for large-scale influx of experience groups and brand advertisers

[0439] 3) Initial Funding Plan (MVP Development Funding)

[0440] Funding for MVP development will be provided through a combination of government grants and internal capital, with the goal of stable operations until initial investment is secured.

[0441] Initial financing strategy

[0442] Utilization of government subsidies

[0443] ● Campus Town Startup Support Fund

[0444] ● Korea Startup Promotion Agency Support Program

[0445] ● Review of government R&D funding for AI and IT

[0446] self-capital investment

[0447] ● Investment of the founder's own funds

[0448] ● Utilize as operating expenses upon initial revenue generation

[0449] Utilization of outsourcing and partnerships

[0450] ● Reduce costs by efficiently handling core tasks such as development, operations, and marketing through outsourcing or partnerships.

[0451] conclusion

[0452] Following the development of the With Platform's MVP and initial market validation, we aim to secure Pre-Series A investment in the second half of 2026. We will proceed as follows. To do this We plan to proceed with initial development using government subsidies and our own funds, and then expand the business by attracting investment. no see.

[0453] Through such a phased investment attraction strategy We plan to stably grow the WITH platform and establish it as a competitive experience group and influencer marketing platform in both domestic and global markets. no see.

[0454] 4. Team Composition (Team)

[0455] 4-1. Competencies of the Representative (Team) and Team Members

[0456] 4-1. Current Status and Capabilities of the Representative and Team

[0457]

[0458]

[0459] o Current Staff and Employment Plan

[0460] 1) Current number of employees

[0461] Total Staff: 1 (1 Representative, No Employees)

[0462] Organizational Structure:

[0463] ● The representative is directly responsible for business planning, operations, marketing, and overseas business.

[0464] ● Outsource development to increase efficiency and focus on operations and expansion.

[0465] ● No plans to hire additional personnel during the agreement period (additional hiring will be considered if necessary after business growth).

[0466] 2) Future Employment Plans (Minimum staffing, utilization of development outsourcing)

[0467] No additional hiring (development outsourced, CEO directly operates the business)

[0468]

[0469] (3) Expected effects of outsourced development

[0470] (1) Cost reduction and efficient operation through development outsourcing

[0471] ● Entrusted the initial MVP development to an external vendor to proceed with rapid platform construction.

[0472] ● Review additional outsourcing or internal personnel if necessary during the maintenance and expansion phase.

[0473] ● Optimize operations so the representative can focus on business strategy and marketing execution.

[0474] (2) Outsourcing Development Schedule and Strategy

[0475]

[0476] (3) Expected effects of outsourced development

[0477] ● Reduce direct hiring costs for developers and minimize the burden of workforce management.

[0478] ● A stable platform can be built by collaborating with a professional outsourced development team.

[0479] ● Even after development is complete, maintenance can be outsourced to enable expansion as needed.

[0480] 4) The representative directly manages marketing and overseas business operations

[0481] The reason the representative directly operates marketing and overseas business

[0482] ● Possesses expertise in experience-based marketing based on previous operational experience at Hayanmoja Marketing Co., Ltd.

[0483] ● Cost reduction and strategic flexibility achieved through direct execution.

[0484] ● Directly build networks with domestic and overseas advertisers to immediately reflect market reactions.

[0485] Marketing Execution Strategy

[0486] ● Direct operation of social media and influencer marketing (utilizing YouTube, Instagram, and blogs).

[0487] ● Overall management of planning and production of experience group review content.

[0488] ● Conducted promotional activities in conjunction with online marketplaces such as Naver Shopping and Coupang.

[0489] ● Establishment and management of advertiser and experience group networks.

[0490] Overseas Business Execution Strategy

[0491] ● Targeting Southeast Asian (Vietnam, Thailand, Indonesia) and North American (USA, Canada) markets.

[0492] ● Pursuing cooperation with global marketplaces such as Amazon, Shopee, and Lazada.

[0493] ● Expand experience group services by securing overseas influencers and marketing channels.

[0494] ● Prepare for global expansion by applying a parallel settlement system for cryptocurrencies and fiat currencies.

[0495] 5) Conclusion

[0496] ● The representative directly manages marketing and overseas business to reduce costs and ensure operational efficiency.

[0497] ● Rapid MVP development by utilizing outsourcing instead of directly hiring development personnel.

[0498] ● Maintain a minimum workforce and consider hiring additional staff if necessary after business expansion.

[0499] ● Initially, the representative will carry out all core business operations, and organizational expansion will be considered later as the business grows.

[0500] Employee Status and Capabilities (Reflecting outsourced development and direct management by the CEO)

[0501] 1) Current Staff Status

[0502] Total number of employees: 1 person (1 representative, no employees)

[0503] Organizational Operation Method:

[0504] ● The representative directly carries out business operations, marketing, and overseas business. .

[0505] ● Development work is outsourced , review additional outsourcing for maintenance and feature expansion if necessary.

[0506] ● Within the agreement period No plans to hire additional personnel , review additional hiring as needed after business expansion.

[0507] Details of current personnel

[0508]

[0509] 2) Plan to hire additional personnel (Not applicable)

[0510] The representative leads the project, and development is outsourced. .

[0511] No hiring plans at this time , additional hiring may be considered if necessary after business expansion.

[0512] conclusion

[0513] Currently, the business is run by a single representative, and development is outsourced. .

[0514] We will maintain a minimum workforce during the initial phase of the business and consider hiring additional staff as we grow. .

[0515] Can flexibly explain employment plans after business growth, taking into account bonus points when applying for the competition. .

[0516] 4-2. Status and Capabilities of Business Partners (Cooperating Companies, etc.)

[0517] Supplier List and Key Competencies

[0518]

[0519] Analysis of the supplier's key capabilities

[0520] ● Supply of household goods and miscellaneous items : Joyflight, Oh Hyun, Lee In-seok, Kwon Oh-jong, Genfull Korea, Great It.

[0521] ● Supply of soap and household goods : Jigami.

[0522] ● Supply of cosmetics and beauty products : Jureo Cosmetic.

[0523] ● Supply of bio and health foods : Bascan Biopharmaceutical, Hyunjun Wellbeing Food.

[0524] ● Food supply : Hwang Young-dong, Well & View, Jung Sung-ryong.

[0525] ● Electronic product supply : Oh Hyun, Choi Jeong-hwa.

[0526] ● Clothing Supply : Yoon Jin-ho.

[0527] ● Supply of shampoo and hair care products : Waymaker.

[0528] conclusion

[0529] By utilizing the supplier network mentioned above, you can reliably secure a variety of products, and We have secured product lines in various fields, including household goods, cosmetics, food, electronics, clothing, and shampoo. By doing so, you can increase your competitiveness.

[0530] 5. Startup Performance

[0531] 1) Revenue Model (Business Model)

[0532] ● B2B Advertising Revenue Model : The advertiser (company) commissions a trial group campaign and pays the costs.

[0533] ● B2C Experience Group Membership Model : Influencers receive additional benefits after signing up for a paid membership

[0534] ● Data Analysis Service : Provides experience group performance analysis reports to advertisers

[0535] 2) Current business performance (as of February 2025)

[0536] ● Services that were previously in operation but are now closed :

[0537] ○ Online experience group service ( Withview ) → Operated as an online experience group service under Hayanmoja Marketing Co., Ltd., but is currently closed.

[0538] ○ WithMall → Operated as a sole proprietorship but is currently closed.

[0539] ● Services in preparation for commercialization :

[0540] ○ Offline experience group service ( WithPlace ) → Business model planning is necessary

[0541] ○ Delivery-based experience group service ( WithDelivery ) → Planning and business model development needed

[0542] ○ Cryptocurrency-based settlement system ( WithCoin ) → Planning and business model review in progress

[0543] ● Owned Influencer Network : About 37,000 people secure

[0544] 3) Sales Performance

[0545] Reflection of sales performance by White Hat Marketing Co., Ltd. and Withmall

[0546]

[0547] 4) Growth strategy reflecting sales performance

[0548] ● Current sales are generated at WithMall, but will plummet after 2024 → Need to develop a new platform

[0549] ● Considering the revenue volatility of White Hat Marketing Co., Ltd., it is necessary to establish a new revenue model for 2025 and beyond.

[0550] ● Target to generate revenue after 2025 :

[0551] ○ Activating the trial group service

[0552] ○ Attracting B2B Advertisers

[0553] ○ B2C Experience Group Membership Operation

[0554] Next step

[0555] ● Adjustment of business growth strategy based on sales performance

[0556] ● Establish a future sales forecasting model by setting sales targets for 2025 and beyond Specific details for implementing the invention

[0557] .

Claims

Claim 1 An experience group marketing platform characterized by including an AI-based matching module that automatically recommends influencers based on advertiser campaign conditions, an automatic verification module for review mission criteria, a copy / paste detection module, a cryptocurrency-based settlement system, an e-commerce linkage system, and a group purchase management system. Claim 2 A platform according to claim 1, characterized in that the review verification module includes a function to automatically evaluate pre-set criteria such as the number of characters in a review, the number of attached images, whether a video is included, and whether essential keywords are included, and to automatically reject the review if it fails to meet the criteria. Claim 3 A platform according to claim 1, characterized in that the copy-paste detection module includes a function that compares similarity with existing reviews when a review is submitted and identifies copy-paste or automatically generated reviews based on the initial upload time and image hash value. Claim 4 A platform according to claim 1, wherein the cryptocurrency-based settlement system executes a smart contract upon review approval to automatically pay the cryptocurrency deposited in advance to the participants and records the payment details in a blockchain ledger. Claim 5 A platform according to claim 1, wherein the e-commerce linkage system tracks click information of a Click To Action (CTA) button inserted at the bottom of a review, calculates a purchase conversion rate, and reflects the data in influencer recommendations and advertising performance analysis. Claim 6 A platform according to claim 1, wherein the group purchasing system applies a fixed discount rate according to discount conditions agreed upon in advance with the supplier and maintains sales at a fixed price regardless of real-time quantity fluctuations. Claim 7 A platform according to claim 4, characterized in that the virtual currency is linked to a user wallet and utilized for receiving rewards, making payments within the platform, using e-commerce, etc., and is linked to an external virtual currency exchange to enable exchange and trading. Claim 8 A platform according to claim 7, wherein the virtual currency operates as a reward-type utility token that grants grades based on user holdings or provides premium features, priority review allocation, advertiser benefits, etc. Claim 9 A platform according to claim 4, wherein the smart contract includes a condition-based algorithm that automatically determines whether to pay virtual currency and the amount of reward based on campaign conditions, review verification results, review maintenance period, deposit status, etc.

Images