Store visit induction system

Abstract

The present invention relates to a store visit inducement system, and more specifically, to a store visit inducement system that utilizes advertising media, including advertising displays installed indoors and outdoors and advertising displays installed on the delivery boxes of delivery motorcycles, to transmit advertising content and discount information intended for advertising in a store, provides a store reservation function through QR code scanning or screen capture, and induces customers to visit a store by changing the discount rate for products in real time. The store visit inducement system according to the present invention utilizes various advertising media to induce users to visit the store, and can change the real-time discount rate based on store situation information and user information, thereby easily attracting the attention of customers or visitors, enhancing advertising effectiveness, and thereby increasing sales.

Description

Technology Field

[0001] The present invention relates to a store visit inducement system, and more specifically, to a store visit inducement system that utilizes advertising media, including advertising displays installed indoors and outdoors and advertising displays installed on the delivery boxes of delivery motorcycles, to transmit advertising content and discount information intended for advertising in a store, provides a store reservation function through QR code scanning or screen capture, and induces customers to visit a store by changing the discount rate for products in real time. Background Technology

[0002] Traditional offline product or store advertising methods had limitations in measuring advertising effectiveness and reaching target customers, while online advertising suffered from the problem of low conversion rates for actual store visits. Prior art literature

[0003] Republic of Korea Published Patent 10-2024-0176561 Republic of Korea Published Patent 10-2023-0067045 The problem to be solved

[0004] The present invention aims to solve the aforementioned conventional problems by providing a store visit inducement system that utilizes advertising media, including advertising displays installed indoors and outdoors and advertising displays installed on delivery boxes of delivery motorcycles, to transmit advertising content, induces customer visits to the store in various ways, and can change real-time product discount rates based on store situation information and customer location information.

[0005] In addition, the present invention aims to provide a store visit induction system that can enhance advertising effectiveness by increasing the frequency of exposure of advertising content in areas with high pedestrian traffic. means of solving the problem

[0006] A store visit induction system according to the present invention for achieving the above-mentioned purpose comprises: an advertising content generation unit that receives advertising-related information transmitted by a store owner operating a store and generates advertising content including an advertising video or advertising text based on the received advertising-related information; a QR code generation unit that generates a QR code for each of the advertising content, including reservation URL information for making a reservation for a store visit and discount information for products of the store or information on free products provided to customers; an advertising management unit that manages an advertising schedule for the advertising content generated by the content generation unit; an advertising transmission unit that transmits advertising information including the advertising content and the QR code to a pre-linked advertising medium according to the advertising schedule of the advertising management unit; and an advertising server unit that supports a customer to make a store visit reservation by scanning the QR code displayed on the advertising medium with a smartphone. The system is characterized by comprising: a store information management unit equipped in the store and supporting orders and payments occurring in the store, and collecting and managing store information including table vacancy rate information, sales information, and reservation information of the store in real time; a discount rate setting unit that automatically or manually sets the discount information of a product displayed in the advertising content or the free product information according to the table vacancy rate information, sales information, and reservation information collected by the store information management unit; and a transmission unit that transmits the advertising-related information, including the discount information of a product or the free product information according to the discount rate set by the discount rate setting unit, to the advertising server unit.

[0007] The store management terminal of the store visit induction system according to the present invention is characterized by providing a discount benefit corresponding to the discount information included in the QR code or a product corresponding to the free product information when a customer makes a reservation by scanning a QR code displayed on an advertising medium using a smartphone, or visits a store and presents the captured screen after capturing the video of the advertising content or the QR code.

[0008] The advertising medium of the store visit inducing system according to the present invention includes an advertising display installed inside or outside the store and an advertising display provided in the delivery box of a delivery motorcycle, and the advertising server unit is linked to a pedestrian traffic information system that provides information on pedestrian traffic areas and a delivery person's smartphone, respectively, and is characterized by increasing the exposure frequency of advertising content in the pedestrian traffic area when the delivery person is located in the pedestrian traffic area.

[0009] The store management terminal of the store visit induction system according to the present invention is characterized by collecting the customer's current location information when the customer makes a store visit reservation by scanning the QR code, calculating the customer's distance information based on the store location, and providing discount benefits by applying different discount rates according to the calculated distance information.

[0010] The store management terminal of the store visit inducing system according to the present invention further comprises a conversation module capable of negotiating a discount rate through real-time conversation between the store manager and the customer, and when the customer sends a discount request message to the store via a smartphone, the store manager receives the discount request message entered by the customer, determines whether to accept or reject the customer's discount request, and if the customer's discount request is accepted, provides a discount benefit by applying a discount rate corresponding to the discount request message entered by the customer. Effects of the invention

[0011] The store visit inducement system according to the present invention utilizes various advertising media to induce users to visit the store, and can change the real-time discount rate based on store situation information and user information, thereby easily attracting the attention of customers or visitors, enhancing advertising effectiveness, and thereby increasing sales. Brief explanation of the drawing

[0012] FIG. 1 is a schematic diagram showing a store visit induction system according to the present invention. FIG. 2 is a block diagram showing the configuration of a store visit induction system according to the present invention. FIG. 3 is a diagram illustrating a method of scanning or photographing advertising content and a QR code displayed on a display using a smartphone of a store visit induction system according to the present invention. Specific details for implementing the invention

[0013] Hereinafter, a store visit induction system according to a preferred embodiment of the present invention will be described in detail with reference to the attached drawings.

[0014] FIGS. 1 to 3 illustrate a store visit induction system according to the present invention. Referring to FIGS. 1 to 3, the store visit induction system according to the present invention comprises an advertising server unit (100), a display (200), and a store management terminal unit (300).

[0015] The advertising server unit (100) may be configured to include an advertising content generation unit (110), an advertising management unit (120), a QR code generation unit (130), an advertising transmission unit (140), and a reservation support unit (150).

[0016] The advertising content generation unit (110) receives advertising-related information transmitted by the store owner operating the store (301) through the transmission unit of the store management terminal equipped in the store, and generates advertising content including an advertising video or advertising text based on the received advertising-related information.

[0017] Here, the advertising-related information may include time information regarding what product will be provided at what time and at what discount rate, product information, and discount rate information. The advertising server unit (100) stores information related to each store in advance, such as product information and location information for sale or provision, and when it receives advertising-related information from a store, the advertising content generation unit (110) can generate advertising content in real time that includes product images or videos related to the store and advertising text. Additionally, the advertising-related information may be configured to include information on free products that the store will provide to customers for free. For example, the free products may be service menus that can be provided at restaurants or eateries.

[0018] The store owner is configured to use a store management terminal (300) provided in the store to connect to an advertising server (100) and transmit advertising-related information to promote their store (301).

[0019] The advertising content (201) generated by the advertising content generation unit (110) may include images or videos displaying the image, price, store name, store location, etc. of products being sold at the store (301). Additionally, the advertising server unit (100) may receive various information from the advertiser to be included in the QR code (202) that is displayed together with the advertising content (201) provided by the advertiser, and the QR code (202) may include the store's homepage information, reservation page information, discount information for products, product information provided by Mure, etc.

[0020] The advertising management unit (120) can manage advertising schedules for advertising content (201) stored in the advertising content creation unit (110). The advertising management unit (120) receives information such as exposure time and exposure frequency for advertising content (201) provided by an advertiser, generates a schedule for multiple advertising content (201), and enables advertising content (201) to be transmitted through the advertising transmission unit (140) according to the generated schedule.

[0021] The QR code generation unit (130) generates a QR code (202) for each advertising content (201) that includes reservation URL information for a store visit reservation, the store's homepage information, and discount information or free product information for the store's products, and the generated QR code (202) can be displayed or printed together with the advertising content (201).

[0022] The advertising transmission unit (140) transmits advertising content (201) including a QR code (202) to various advertising media (200) that are pre-linked according to the advertising schedule of the advertising management unit (120).

[0023] The advertising medium displays and outputs advertising content (201) and a QR code (202) transmitted from the advertising transmission unit (140), allowing the customer to view the advertising content (201).

[0024] The advertising medium (200) can be any medium configured to be accessible online and capable of receiving advertising content and displaying real-time advertising content online, such as an advertising display (210) installed inside and outside a store to display various advertisements, an advertising display (220) equipped in a delivery box (11) of a delivery motorcycle (10), or an advertising display installed at a bus stop.

[0025] The reservation support unit (150) supports the customer in making a store visit reservation by scanning or capturing the QR code (202) of the advertising content (201) displayed on the display (200) with a smartphone (400). The reservation support unit (150) supports the customer in accessing the store's homepage and making a store visit reservation through the smartphone (400). The reservation information made through the reservation support unit (150) is transmitted and notified to the store management terminal (300) of the store (301).

[0026] The store management terminal (300) is provided in the store and can be configured to include a store information management unit (310), a discount rate setting unit (320), a transmission unit (330), and a conversation module (340).

[0027] The store information management unit (310) supports orders and payments made at the store. Additionally, the store information management unit (310) collects and manages store information in real time, including information on the vacancy rate of tables in the store, real-time sales information, and real-time reservation information. The store information management unit (310) can be configured in conjunction with a POS system.

[0028] The discount rate setting unit (320) can automatically or manually set the discount information for products displayed in the advertising content (201) or the information for free products provided to customers when visiting the store, based on the table vacancy rate information, sales information, and reservation information collected from the store information management unit (310). For example, if the table vacancy rate is 30% or higher, the discount rate for the store's products or menus can be set to 10%; if the vacancy rate is 40% or higher, the discount rate can be set to 20%; and if the vacancy rate is 50% or higher, the discount rate can be set to 30%. Additionally, if real-time sales are less than 50%, 40%, or 30% of the pre-set standard sales, the discount rates can be set to 30%, 20%, and 10%, respectively. In addition, based on reservation information, if the future table vacancy rate is expected to be 30%, 40%, or 50% or higher, the discount rate can be set to 10%, 20%, or 30%. The discount rate can be set to automatic or manual.

[0029] The transmission unit (330) transmits product discount information or free product information according to the discount rate set by the discount rate setting unit (320) to the advertising server unit (100), and the discount information or free product information transmitted to the advertising server unit (100) through the transmission unit (330) is converted into a QR code (202) by the QR code generation unit (130) in real time and displayed on the display (200) together with advertising content, thereby providing the customer with advertising content (201) with the discount rate changed in real time.

[0030] The store management terminal (300) can provide a discount benefit corresponding to the discount information included in the QR code (202) or provide a product corresponding to the free product information when a customer makes a reservation by scanning the QR code (202) displayed on the display (200) using a smartphone (400), or visits the store and presents the captured screen after capturing the advertising content (201) or the QR code (202).

[0031] Meanwhile, the advertising server unit (100) of the store visit inducing system according to the present invention can be configured to be linked with a pedestrian traffic information system (160) that provides information on areas with high pedestrian traffic and a delivery person's smartphone (400), respectively. In this case, when the delivery person is located in an area with high pedestrian traffic, the advertising server unit (100) can increase the frequency of exposure to advertising content (201) in the area with high pedestrian traffic through a display (220) provided in the delivery container (11).

[0032] In addition, the store management terminal (300) of the store visit inducing system according to the present invention can collect the customer's current location information when the customer makes a reservation to visit the store by scanning a QR code (202). Then, using the collected customer's current location information, it calculates the customer's distance information based on the store location, and can provide discount benefits by applying different discount rates according to the calculated distance information. For example, if the distance between the customer who made the reservation to visit the store and the store is less than 2km, a discount rate of 0% can be applied; if it is 2km or more but less than 5km, a discount rate of 5% can be applied; if it is 5km or more but less than 10km, a discount rate of 7% can be applied; and if it is 10km or more, a discount rate of 10% can be applied. The discount rate based on distance can be varied.

[0033] In addition, the store management terminal (300) of the store visit inducing system according to the present invention may further be equipped with a conversation module (340) capable of negotiating a discount rate through real-time conversation between the store manager and the customer.

[0034] In this case, if a customer directly composes and sends a discount request message to the store via a smartphone (400), the store manager can be configured to receive the discount request message entered by the customer through the store management terminal (300). At this time, the store manager can decide whether to accept or reject the customer's discount request, and if the customer visits the store after accepting the discount request, the store manager can provide a discount benefit by applying a discount rate corresponding to the discount request message entered by the customer.

[0035] In addition, customers can negotiate with the store regarding free products offered through the conversation module. For example, if a customer does not like the free product offered by the store, the customer can send a message (free product request information) requesting to replace the free product with another product, and as explained above, when the customer visits the store after the store manager accepts the customer's request, the customer can receive the requested product for free.

[0036] By using the store visit induction system according to the present invention, a discount rate set by the store can be applied not only when a customer or client visits a store such as a restaurant and consumes the food reserved by the customer or client inside the store, but also when the customer or client visiting the store takes out the food reserved by the customer or client.

[0037] The store visit induction system according to the present invention described above has been explained with reference to the attached drawings, but this is merely illustrative, and those skilled in the art will understand that various modifications and equivalent alternative embodiments are possible therefrom.

[0038] Therefore, the true scope of technical protection of the present invention should be determined solely by the technical concept of the appended claims. Explanation of the symbols

[0039] 100 : Ad Server Section 110 : Storage unit 120 : Advertising Management Department 130 : QR code generation unit 140 : Ad transmission unit 150 : Reservation Support Department 200 : Display 210: Motorcycle 220 : Delivery Box 300 : Store Management Terminal 310 : Store Information Management Department 320 : Discount Rate Setting Section 330 : Transmission section 340 : Conversation Module

Claims

Claim 1 An advertising server unit comprising: an advertising content generation unit that receives advertising-related information transmitted by a store owner operating a store and generates advertising content including advertising video or advertising text based on the received advertising-related information; a QR code generation unit that generates a QR code for each of the advertising content, including reservation URL information for making a reservation to visit the store and discount information for the store's products or information on free products provided to customers; an advertising management unit that manages an advertising schedule for the advertising content generated by the content generation unit; an advertising transmission unit that transmits advertising information including the advertising content and the QR code to a pre-linked advertising medium according to the advertising schedule of the advertising management unit; and a reservation support unit that supports a customer in making a store visit reservation by scanning the QR code displayed on the advertising medium with a smartphone; a store information management unit equipped in the store that supports orders and payments occurring at the store and collects and manages store information including table vacancy rate information, sales information, and reservation information of the store in real time; and discount information for products displayed in the advertising content or according to the table vacancy rate information, sales information, and reservation information collected by the store information management unit A store visit induction system characterized by comprising: a discount rate setting unit that automatically or manually sets the above free product information to vary, and a store management terminal unit that transmits the above advertising-related information, including product discount information or the above free product information according to the discount rate set by the above discount rate setting unit, to the above advertising server unit. Claim 2 A store visit induction system according to claim 1, wherein the store management terminal provides a discount benefit corresponding to the discount information included in the QR code or a product corresponding to the free product information when a customer makes a reservation by scanning a QR code displayed on an advertising medium using a smartphone, or visits the store and presents the captured screen after capturing the video of the advertising content or the QR code. Claim 3 A store visit induction system according to claim 1, wherein the advertising medium includes an advertising display installed inside or outside a store and an advertising display equipped in a delivery box of a delivery motorcycle, and the advertising server unit is linked to a pedestrian traffic information system that provides information on pedestrian traffic areas and a delivery person's smartphone, respectively, and when the delivery person is located in a pedestrian traffic area, the frequency of exposure of advertising content in that pedestrian traffic area is increased. Claim 4 A store visit induction system according to claim 1, wherein the store management terminal collects the customer's current location information when the customer makes a store visit reservation by scanning the QR code, calculates the customer's distance information based on the store location, and provides discount benefits by applying different discount rates according to the calculated distance information. Claim 5 A store visit inducement system characterized in that, in the first paragraph, the store management terminal further comprises a conversation module capable of negotiating a discount rate or a free product through real-time conversation between the store manager and the customer, and when the customer sends a discount request message to the store via a smartphone, the store manager receives the discount request message entered by the customer, decides whether to accept or reject the customer's discount request, and if the customer's discount request is accepted, provides a discount benefit by applying a discount rate corresponding to the discount request message entered by the customer.

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