Method and electronic device for providing page

Abstract

A method for an electronic device to provide a page is disclosed. Specifically, the method for an electronic device to provide a page may include: receiving a request for a page associated with a first set of items including a first item selected by the user from a user's terminal; identifying a second item among the first items included in the first set of items for which a first set of items has elapsed since the time of addition to the first set of items; and providing a page including a first area for the first item and a second area for a second set of items including an associated item of the second item.

Description

Technology Field

[0001] The embodiments of this specification relate to a method and apparatus for providing pages. Background Technology

[0002] As the use of the Internet becomes widespread, the e-commerce market is expanding. While the proportion of customers visiting offline stores to purchase goods is decreasing, the proportion of purchases made through e-commerce using computers or smartphones is increasing rapidly. However, customers who purchase goods infrequently using e-commerce services tend to be less likely to purchase selected items compared to customers who purchase goods frequently. The problem to be solved

[0003] The present disclosure is proposed to solve the aforementioned problems, and the disclosed embodiments aim to provide a method for providing a page and an electronic device. Specifically, the present disclosure relates to a method for identifying an item for which a set of times has elapsed since it was added to an item set, and to providing a page including an area for an item set containing an associated item of the identified item, and an electronic device for providing the same.

[0004] The technical problems that this embodiment aims to solve are not limited to those described above, and other technical problems can be inferred from the following embodiments. means of solving the problem

[0005] As a technical means for achieving the above-described objective, a method for an electronic device to provide a page according to the first aspect of the present disclosure may include: receiving a request for a page related to a first set of items including a first item selected by the user from a user terminal; identifying a second item among the first items included in the first set of items for which a first set of items has elapsed since the time of addition to the first set of items; and providing a page including a first area for the first item and a second area for a second set of items including an associated item of the second item.

[0006] According to one embodiment, the user may be a user who has no history of purchasing items during a second set time on the service.

[0007] According to one embodiment, the first set time may be determined based on the purchase pattern of at least one user among a plurality of users associated with the service who has a history of adding items to the first item set.

[0008] According to one embodiment, the second item may include a plurality of second items, and a second area corresponding to a third item among the plurality of second items may include a widget for an associated item of the third item, and a second area corresponding to a fourth item excluding the third item among the plurality of second items may include text for an associated item of the fourth item.

[0009] According to one embodiment, the third item may be an item displayed at the top of the page among a plurality of second items.

[0010] According to one embodiment, a second item set corresponding to a second item identified as a first type of item may include a replacement item of a similar category to the second item.

[0011] According to one embodiment, a second item set corresponding to a second item identified as a second type of item may include an item identified based on the behavior history of at least one user who searched for the second item among a plurality of users associated with the service.

[0012] According to one embodiment, the second item may include at least one second item, and the method of providing a page may further include the step of identifying a fifth item among at least one second item based on a first input by a user through a second area; and the step of providing a first subpage in which information about an associated item included in a set of second items corresponding to the fifth item is displayed.

[0013] According to one embodiment, in response to a second input by a user via an icon on a first subpage for adding a first associated item included in a second item set to a first item set, the first associated item can be added to the first item set.

[0014] According to one embodiment, a method for providing a page may further include the step of providing a popup including an icon for moving to a page as a first associated item is added to a first item set; and the step of providing a page related to an updated first item set again in response to a third input by a user through the popup, wherein the updated first item set may include the first associated item.

[0015] According to one embodiment, the method of providing a page may further include the step of providing a second subpage in which detailed information about a second associated item is displayed in response to a user's fourth input regarding a second associated item included in a second item set.

[0016] According to one embodiment, in response to a user's fifth input via an icon on a second subpage, a second associated item may be added to a first item set.

[0017] According to one embodiment, the method of providing a page may further include the step of providing a popup including an icon for moving to a page as a second associated item is added to a first set of items; and the step of providing a page related to an updated first set of items in response to a sixth input by a user through the popup, wherein the updated first set of items may include the second associated item.

[0018] According to one embodiment, the second area may be deleted from the page as a third set time elapses from the time the page is provided.

[0019] According to one embodiment, the step of verifying the second item may include a step of verifying the second item among the first items included in the first item set based on the user's behavior history on the service.

[0020] According to one embodiment, the third item may be an associated item of an item identified based on the user's behavior history on the service.

[0021] An electronic device according to a second aspect of the present disclosure comprises a transceiver; one or more processors; and storage for storing one or more instructions executed by one or more processors, wherein the one or more processors, by executing one or more instructions, receive a request for a page associated with a first set of items including a first item selected by a user from a user terminal, identify a second item among the first items included in the first set of items for which a first set of items has elapsed since the time of addition to the first set of items, and provide a page including a first area for the first item and a second area for a second set of items including an associated item of the second item.

[0022] A recording medium according to a third aspect of the present disclosure may be a computer-readable, non-transient recording medium that records a program for executing on a computer a method of providing a page performed by an electronic device. Effects of the invention

[0023] According to the proposed embodiment, one or more of the following effects can be expected.

[0024] According to an embodiment of the present specification, when an electronic device is selected by a user and an item added to a first item list is not purchased even after a set time has elapsed, the device can increase the user's purchase conversion rate (CVR) by providing a page that includes an area for a second set of items containing related items that are highly relevant to the item. Accordingly, the revenue per purchase by the user through the service can be increased, and the user experience can be greatly enhanced by quickly providing information about items suitable for the user.

[0025] The effects of the invention are not limited to those mentioned above, and other unmentioned effects will be clearly understood by a person skilled in the art from the description in the claims. Brief explanation of the drawing

[0026] FIG. 1 is a drawing for illustrating a system in which a method of providing a page by an electronic device according to one embodiment can be implemented. Figure 2 is a flowchart illustrating how an electronic device provides pages. FIG. 3 is a diagram illustrating a method for providing a page including a first area for a first item and a second area for a second item set including an associated item of a second item. FIG. 4 is a drawing for explaining an embodiment in which one of the associated items is added to the first item set through the first subpage. FIG. 5 is a drawing for illustrating an embodiment in which an associated item is added to a first set of items through a second subpage. FIG. 6 is a block diagram illustrating an electronic device for providing a page according to one embodiment. Specific details for implementing the invention

[0027] The terms used in the embodiments have been selected to be as widely used as possible, taking into account their functions in the present disclosure; however, these terms may vary depending on the intent of those skilled in the art, case law, the emergence of new technologies, etc. Additionally, in specific cases, terms have been arbitrarily selected by the applicant, and in such cases, their meanings will be described in detail in the relevant explanatory section. Therefore, terms used in the present disclosure should be defined not merely by their names, but based on their meanings and the overall content of the present disclosure.

[0028] When a part of a specification is described as “comprising” a certain component, this means that, unless specifically stated otherwise, it does not exclude other components but may include additional components. Furthermore, terms such as “...part” or “...module” as used in the specification refer to a unit that processes at least one function or operation, and this may be implemented in hardware or software, or as a combination of hardware and software.

[0029] The expression “at least one of a, b, and c” described throughout the specification may include ‘a alone’, ‘b alone’, ‘c alone’, ‘a and b’, ‘a and c’, ‘b and c’, or ‘a, b, and c all’.

[0030] The "terminal" mentioned below may be implemented as a computer or portable terminal capable of connecting to a server or other terminal via a network. Here, the computer includes, for example, a notebook, desktop, or laptop equipped with a web browser, and the portable terminal may include, for example, a wireless communication device that ensures portability and mobility, and may include all types of handheld-based wireless communication devices such as communication-based terminals like IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), and LTE (Long Term Evolution), smartphones, tablet PCs, etc.

[0031] Embodiments of the present disclosure are described below with reference to the attached drawings so that those skilled in the art can easily implement them. However, the present disclosure may be embodied in various different forms and is not limited to the embodiments described herein.

[0032] In describing the embodiments, technical details that are well known in the technical field to which the present invention belongs and are not directly related to the present invention are omitted. This is intended to convey the essence of the present invention more clearly without obscuring it by omitting unnecessary explanations.

[0033] For the same reason, some components in the attached drawings have been exaggerated, omitted, or schematically depicted. Additionally, the size of each component does not entirely reflect its actual dimensions. Identical or corresponding components in each drawing have been assigned the same reference numbers.

[0034] The advantages and features of the present invention and the methods for achieving them will become clear by referring to the embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below but can be implemented in various different forms. These embodiments are provided merely to ensure that the disclosure of the present invention is complete and to fully inform those skilled in the art of the scope of the invention, and the present invention is defined only by the scope of the claims. Throughout the specification, the same reference numerals refer to the same components.

[0035] At this time, it will be understood that each block of the process flow diagrams and combinations of the flow diagrams can be executed by computer program instructions. Since these computer program instructions can be loaded into the processor of a general-purpose computer, a special-purpose computer, or other programmable data processing equipment, the instructions executed through the processor of the computer or other programmable data processing equipment create means to perform the functions described in the flow diagram block(s). Since these computer program instructions can also be stored in computer-available or computer-readable memory that can be directed toward the computer or other programmable data processing equipment to implement the function in a specific way, the instructions stored in computer-available or computer-readable memory can also produce a manufactured item containing the means of instruction to perform the function described in the flow diagram block(s). Since computer program instructions can be loaded onto a computer or other programmable data processing equipment, instructions that perform a series of operation steps on the computer or other programmable data processing equipment to create a process executed by the computer can also provide steps for executing the functions described in the flowchart block(s).

[0036] Additionally, each block may represent a module, segment, or part of code containing one or more executable instructions for executing a specified logical function(s). It should also be noted that in some alternative execution examples, the functions mentioned in the blocks may occur out of order. For instance, two blocks described in succession may actually be executed substantially simultaneously, or the blocks may be executed in reverse order according to their corresponding functions.

[0037] Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings.

[0038] FIG. 1 is a drawing for illustrating a system in which a method of providing a page by an electronic device according to one embodiment can be implemented.

[0039] Referring to FIG. 1, a system (10) according to various embodiments may be a system for providing pages. The system (10) may include an electronic device (100) and a terminal (110). The system (10) illustrated in FIG. 1 is illustrated only with components related to the present embodiment. Therefore, it can be understood by those skilled in the art related to the present embodiment that other general components may be included in addition to the components illustrated in FIG. 1.

[0040] Each of the electronic device (100) and the terminal (110) may include a transceiver, storage, and a processor. Additionally, each of the electronic device (100) and the terminal (110) represents a unit that processes at least one function or operation, which may be implemented in hardware or software, or a combination of hardware and software. Meanwhile, throughout the embodiments, each of the electronic device (100) and the terminal (110) is referred to as a separate device or server, but this may be a logically divided structure, and at least some of them may be implemented by functions separated from a single device or server.

[0041] According to one embodiment, the electronic device (100) and the terminal (110) may include a number of computer systems or computer software implemented as network servers. For example, at least some of the electronic device (100) and the terminal (110) may refer to computer systems and computer software that are connected to a sub-device capable of communicating with another network server through a computer network such as an intranet or the Internet, receive a request to perform a task, perform the task, and provide the result. In addition, at least some of the electronic device (100) and the terminal (110) may be understood in a broad sense as including a series of applications capable of operating on a network server and various databases built on internal or connected other nodes. For example, at least some of the electronic device (100) and the terminal (110) may be implemented using network server programs provided in various ways depending on an operating system such as DOS, Windows, Linux, UNIX, or MacOS.

[0042] The electronic device (100) and the terminal (110) can communicate with each other through a network (not shown). The network includes a Local Area Network (LAN), a Wide Area Network (WAN), a Value Added Network (VAN), a mobile radio communication network, a satellite communication network, and combinations thereof, and is a data communication network in a comprehensive sense that enables each network constituent entity shown in FIG. 1 to communicate smoothly with each other, and may include wired internet, wireless internet, and mobile wireless communication networks. Wireless communication may include, for example, wireless LAN (Wi-Fi), Bluetooth, Bluetooth Low Energy, Zigbee, WFD (Wi-Fi Direct), UWB (ultra wideband), infrared communication (IrDA, infrared Data Association), NFC (Near Field Communication), but is not limited thereto.

[0043] According to one embodiment, an electronic device (100) receives a request from a user's terminal (110) for a page related to a first item set including a first item selected by the user, identifies a second item among the first items included in the first item set for which a first set of times has elapsed since it was added to the first item set, and can provide the terminal (110) with a page including a first area for the first item and a second area for a second item set including an associated item of the second item.

[0044] According to one embodiment, the electronic device (100) is a device for managing the service overall and can perform the role of providing pages related to the service to multiple users related to the service. The service may be a web service or an app service provided by the electronic device (100). The service may be an e-commerce related service or a food delivery service, but is not limited thereto. Additionally, the user of the terminal (110) may be a user utilizing the service provided by the electronic device (100).

[0045] In the present specification, the first item set may be an item set composed of items selected by the user's account through the user's terminal (110) or another terminal. For example, the first item set may correspond to either an item set corresponding to a cart on a cart page or a wish item set included on a wish item page, and the page may be either a cart page or a wish item page, but is not limited thereto. To distinguish it from other items, an item included in the first item set may be referred to as the first item.

[0046] In the present specification, the second item may be an item among the first items included in the first item set that has a low probability of being converted into a purchase by the user. For example, the second item may be an item among the first items included in the first item set for which a first set time has elapsed since it was added to the first item set, but is not limited thereto. As another example, the second item may be an associated item of an item identified based on the user's behavior history.

[0047] In the present specification, associated items of a specific item may be items in a broad sense representing items that are highly associated with the specific item. For example, associated items of a specific item may include items that are available for use for purposes similar to the specific item or items that have a history of being searched together with the specific item by multiple users associated with a service, but the associated items in the present specification are not limited thereto.

[0048] In the present specification, the second item set may be an item set composed of associated items of an item predicted to have a low probability of being converted into a purchase by the user. If the user does not purchase an item added to the first item set within a set time, the user may have a tendency to desire to purchase another item of similar use. Alternatively, if the user searches for another item of similar use to an item included in the first item set, the user may have a tendency to desire to purchase another item of similar use. In this regard, it may be appropriate for the items included in the second item set to consist of associated items of an item with a low probability of being converted into a purchase by the user. Here, the associated items may be determined based on various information including characteristic information of the item and the behavioral history of multiple users related to the service. For example, the associated items may be any one of items of a similar category to the item, items of a similar use to the item, and items that tend to be searched together with the item, but are not limited thereto.

[0049] Figure 2 is a flowchart illustrating how an electronic device provides pages.

[0050] Referring to FIG. 2, it is obvious that for each operation in which the electronic device (100) provides a page, some operations may be modified, substituted, or some order of operations may be changed within the scope clearly understood by those skilled in the art to which the present invention belongs.

[0051] In step S210, the electronic device (100) may receive a request from the user's terminal (110) for a page associated with a first set of items including a first item selected by the user.

[0052] According to one embodiment, a user can search for items available for purchase through a service via a terminal (110). A user performing a search operation on the service can add items of interest to a first set of items and then continue searching for other items. Accordingly, items that are likely to be purchased by the user or items of interest to the user may be added to the first set of items in sequence. Subsequently, the user may transmit a request for a page related to the first set of items to an electronic device (100) in order to purchase at least some of the first items included in the first set of items. The electronic device (100) may receive a request for a page related to the first set of items from the user's terminal (110). Since the first item included in the first set of items may be an item selected by the user, the first item may be the item with the highest probability of being purchased by the user among the items within the service.

[0053] According to one embodiment, the first item set may be an item set composed of items selected by the user's account through the user's terminal (110) or another terminal. That is, items selected by the user's account through another terminal, rather than through the user's terminal (110), may be included in the first item set. The electronic device (100) can identify the first items included in the first item set corresponding to the user's account.

[0054] In step S220, the electronic device (100) can identify a second item among the first items included in the first item set for which a first set time has elapsed since it was added to the first item set.

[0055] According to one embodiment, the second area may be an area displayed on the page to increase the purchase conversion rate of users with a relatively low purchase conversion rate.

[0056] According to one embodiment, the electronic device (100) may first determine whether the user who sent the request for the page associated with the first set of items is a first type of user. The first type of user may be a lapse user. In this specification, a lapse user is a user who has no history of purchasing items during a second set time (e.g., 30 days) on the service, and may be understood as a non-active user, a dormant user, or similar terms. Here, the second set time may be dynamically determined based on the relationship between the time when multiple users associated with the service last purchased an item and the predicted purchase conversion rate. Generally, since the purchase conversion rate tends to be lower the longer the time since a user last purchased an item, the second set time may be set to correspond to the average time (e.g., 30 days) during which a user with a purchase conversion rate corresponding to a set value (e.g., 20%) last purchased an item. However, the user subject to this embodiment is not limited to lapse users, and this embodiment is applicable to general users as well.

[0057] According to one embodiment, the electronic device (100) may first determine whether the user who sent the request for a page related to the first set of items is a second type of user. The second type of user may be a deciding user. In this specification, a deciding user may represent a user who tends to add items to the first set of items and search for items that are more suitable than the added items (e.g., items of higher quality). A deciding user may not purchase the second item until a long time has elapsed since the second item was added to the first set of items, and may search for other items with similar uses to the second item. That is, due to the deciding user's deliberate purchasing pattern, the purchase conversion rate of a deciding user may tend to be lower than the purchase conversion rate of a general user.

[0058] According to one embodiment, the second area may be an area for increasing the user's purchase conversion rate on the page. In this regard, the page may include a first area displaying information about a second item predicted to have a low purchase conversion rate, and a second area related to an item associated with the second item predicted to have a higher purchase conversion rate than the second item.

[0059] According to one embodiment, when considering the purchase history of multiple users associated with the service, the purchase conversion rate of users for items that have been in use for a long time since being added to the first item set may tend to decrease in proportion to the time elapsed since being added to the first item set. In this regard, among the first items included in the first item set, an item for which a first set time (e.g., 1 hour) has elapsed since being added to the first item set may be identified as a second item. Here, the first set time may be determined based on the purchase pattern of at least one user among the multiple users associated with the service who has a history of adding items to the first item set. Specifically, the first set time may be set to correspond to the average time until a user with a purchase conversion rate corresponding to a set value (e.g., 20%) purchases an item added to the first item set. Accordingly, among the first items included in the first item set, an item for which a first set time has elapsed since being added to the first item set may be predicted to be an item with a low probability of being converted into a purchase by a user.

[0060] According to one embodiment, when considering the behavioral history of multiple users related to the service, if the behavioral history related to the first item among the first items included in the first item set (e.g., multiple searches for related items of the first item by the user) is monitored, the purchase conversion rate of the said first item may tend to decrease. In this regard, among the first items included in the first item set, an item associated with an item identified based on the user's behavioral history on the service may be identified as a second item. For example, if a user who has added shampoo a to the first item set searches for hair loss shampoo b multiple times through the service, shampoo a, which is an item associated with hair loss shampoo b, an item identified based on the user's behavioral history, may be identified as a second item, which is an item with a low probability of being purchased by the user.

[0061] In step S230, the electronic device (100) may provide a page including a first area for a first item and a second area for a second item set including an associated item of the second item.

[0062] According to one embodiment, a page provided to a user's terminal (110) may include a first area for a first item included in a first item set. The first item included in the first item set is not limited to a single first item, and the first item may include a plurality of first items. In this case, the order in which information about the plurality of first items is displayed on the page may be determined based on the time when each of the plurality of first items is included in the first item set. For example, information about a first item that was included in the first item set recently may be displayed at the top of the page, and information about a first item that was included in the first item set a long time ago may be displayed at the bottom of the page.

[0063] According to one embodiment, a page provided to a user's terminal (110) may include a second area for a second item set that includes an associated item of the second item. In this regard, the electronic device (100) may determine the associated item of the second item based on characteristic information of the second item and the behavior history of users on the service who searched for the second item on the service, added it to a first item set, or purchased it. The associated item of the second item is an item identified based on the characteristic information of the second item and the behavior history of users on the service, and may be an item that is highly associated with the second item and has a relatively higher probability of being converted to purchase by the user than the second item.

[0064] According to one embodiment, if the second item is an item of the first type, the electronic device (100) can identify a substitute item of a category similar to the second item using a first algorithm. Here, the substitute item may be an item that can be used in place of the second item for a purpose similar to that of the second item. If the substitute item includes multiple substitute items, the order among the multiple substitute items included in the second item set may be determined based on the similarity of use and detailed category between the substitute item and the second item, as well as the item's rating and sales volume. That is, the order within the second item set of substitute items that are similar to the use and detailed category of the second item and have high item ratings and sales volumes may be determined to be higher. Here, the first type of item may represent an item that a company providing and managing services purchases from a manufacturer and sells directly to customers. For example, the first type of item may include items of a specific category such as household goods, beauty products, and electronic devices, but is not limited thereto.

[0065] According to one embodiment, if the second item is an item of the second type, the electronic device (100) can use the second algorithm to identify an item corresponding to the behavioral history of at least one user who searched for the second item among a plurality of users associated with the service. The item corresponding to the behavioral history of at least one user may represent an item that has been frequently searched / purchased by at least one user who searched for the second item, but is not limited thereto. If the associated items of the second item include a plurality of associated items, the order among the plurality of associated items included in the second item set may be determined based on the number of times each of the plurality of associated items was searched and the quantity purchased by at least one user who searched for the second item. Here, the item of the second type may be an item that the company providing and managing the service does not purchase from the manufacturer but sells to customers on behalf of the manufacturer. For example, the item of the second type may include items of a specific category such as fresh food or luxury, but is not limited thereto.

[0066] In the present embodiment, the method for determining the associated item of the second item is not limited to the method of determining the associated item using the first algorithm and the second algorithm described above. The method of determining the associated item using the first algorithm and the method of determining the associated item using the second algorithm are applicable to items of both the first type and the second type.

[0067] FIG. 3 is a diagram illustrating a method for providing a page including a first area for a first item and a second area for a second item set including an associated item of a second item.

[0068] Information about a first item included in a first item set may be displayed on the page (300). Referring to FIG. 3, the page (300) may include an area (310) corresponding to a first item for 'hand wash a, 500ml', an area (320) corresponding to a first item for 'shampoo b, 500ml', and an area (330) corresponding to a first item for 'liquid detergent, 2.1L'. The order in which information about the first items included in the first item set is displayed on the page (300) may be based on the time when each of the first items included in the first item set was added to the first item set. For example, information about a first item for 'liquid detergent, 2.1L', which was added to the first item set a long time ago, may be displayed in the area (330) at the bottom of the page (300). Conversely, information about the first item, 'Hand Wash a, 500ml', which was recently added to the first item set, may be displayed in the area (310) at the top of the page (300). Additionally, information about the first item displayed in the areas (310, 320, 330) of the page (300) may include information about the representative image of the first item, information about the name of the first item, information about the estimated arrival time of the first item, and information about the cost price, discount rate, and selling price of the first item.

[0069] According to one embodiment, the electronic device (100) can identify a second item among the first items included in the first item set, for which a first set time has elapsed since the time it was added to the first item set. For example, the first item for 'hand wash a, 500ml' may not be identified as a second item because it is an item for which a first set time has not elapsed since the time it was added to the first item set. Conversely, the first item for 'shampoo b, 500ml' and the first item for 'liquid detergent, 2.1L' may be identified as second items because they are items for which a first set time has elapsed since the time they were added to the first item set. That is, the item for 'shampoo b, 500ml' and the item for 'liquid detergent, 2.1L' may be both the first item and the second item.

[0070] In this regard, the area (320) may include a first area (321) in which information about an item for 'Shampoo b, 500ml' is displayed, and a second area (322) in which a second set of items including related items for 'Shampoo b, 500ml' is included. Additionally, the area (330) may include a first area (331) in which information about an item for 'Liquid Detergent, 2.1L' is displayed, and a second area (332) in which a second set of items including related items for 'Liquid Detergent, 2.1L' is included. That is, the second area (322, 332) may be located at the bottom of the first area (321, 331) for the corresponding second item. Additionally, the user may select an item to purchase on the page, and the total sales amount of the selected item may be displayed at the bottom of the page. Referring to FIG. 3, the user can select a first item for ‘hand wash a, 500ml’ and a first item for ‘shampoo b, 500ml’ among the first items included in the first item set, and the total sales amount of the selected items may be 53,600 won.

[0071] According to one embodiment, when a second item includes multiple second items, the second area corresponding to each of the multiple second items may be configured differently. In this regard, if a widget for an associated item is displayed in all of the second areas corresponding to each of the multiple second items, i) the length of the page including the first area and the second area becomes long, which may impair the user's experience of browsing items contained in the first item list, and ii) the user's experience may also be impaired by requiring a lot of scroll input from the user to reach the total sales amount of the selected item displayed at the bottom of the page. That is, it may be more efficient to display a widget for an associated item only in the second area corresponding to at least some of the multiple second items, and to display only text for linking to a subpage where information about the second item list is displayed in the second area corresponding to the remaining second items.

[0072] For example, a second area corresponding to a third item among a plurality of second items may include a widget for an associated item of the third item. Referring to FIG. 3, the second area (322) may include a widget for an associated item of the item for 'Shampoo b, 500ml'. The widget for the associated item may include representative image information for the associated item and an area (323) for connecting to a first subpage in which more associated items included in the second item list corresponding to the item for 'Shampoo b, 500ml' other than the associated item displayed in the widget are displayed. As another example, a second area (332) corresponding to a fourth item excluding the third item among a plurality of second items may include text for an associated item of the fourth item. Referring to FIG. 3, the text for an associated item of the fourth item may also function as an entry point for connecting to a first subpage in which information about the associated item of the fourth item is displayed. That is, a user who has checked the widget for the associated item in the second area (322) can easily understand that by clicking the text displayed in the second area (332), they can explore information about the associated item of the item displayed in the second area (332).

[0073] In order to make it easier for the user to understand that specific information about the related item of the second item for 'liquid detergent, 2.1L' can be explored through the second area (332), the second item corresponding to the second area where the widget for the related item is displayed may be an item displayed at the top of the page among a plurality of second items. That is, referring to FIG. 3, among the second item for 'shampoo b, 500ml' and the second item for 'liquid detergent, 2.1L', the widget for the related item may be displayed in the second area (322) corresponding to the second item for 'shampoo b, 500ml' located at the top of the page (300), and text for the related item may be displayed in the second area (332) corresponding to the second item for 'liquid detergent, 2.1L' located at the bottom of the page (300). The user can easily identify specific information about the associated item of the second item for 'liquid detergent, 2.1L' through the second area (332) via a widget for the associated item of the second area (322) located above the second area (332).

[0074] However, the embodiment in which a widget for an associated item and text for an associated item are displayed in the second area is not limited thereto. For example, a third item in which a widget for an associated item is displayed may be identified based on the user's behavior history on the service. Specifically, if a user searches for an item in a category similar to the second item or a replacement item on the service, the electronic device (100) may determine that the user is searching for an item to replace the second item. That is, even if the second item, which is in a category similar to the item the user is searching for, is not located at the top of the page, a widget for an associated item of the second item may be displayed in the second area corresponding to the second item to enhance the user's experience. For example, if a user searches for powder detergent or natural detergent, which are items in a category similar to the second item for 'liquid detergent, 2.1L', on the service, the electronic device (100) may determine that the user is searching for an item to replace the second item for 'liquid detergent, 2.1L'. In addition, a widget for an associated item of the second item (e.g., powder detergent, natural detergent) may be displayed in the second area corresponding to the second item for 'liquid detergent, 2.1L'.

[0075] According to one embodiment, the second area (322, 332) may be displayed on the page (300) for a third set time (e.g., 1 hour). That is, when the third set time has elapsed since the second area (322, 332) was first displayed on the page, the probability that a user will purchase an associated item included in the second item set displayed in the second area (322, 332) may be lowered to a value lower than or equal to a set value. Accordingly, to prevent the customer experience from being compromised, the second area (322, 332) may be removed from the page (300) as the third set time has elapsed since the second area (322, 332) was first displayed on the page (300).

[0076] According to one embodiment, a second item set displayed in a second area may be determined based on a combination of first items included in a first item set. For example, a user may add body shampoo, hair shampoo, and conditioner to the first item set. In this case, due to the combination of the first items, body shampoo and conditioner may not be included in the associated items of hair shampoo, and treatment may be included in the associated items of hair shampoo.

[0077] FIG. 4 is a drawing for illustrating an embodiment in which an associated item is added to a first item set through a first subpage.

[0078] According to one embodiment, in response to user input through an area (323) for connecting to a subpage, the electronic device (100) may provide a first subpage (400) in which information about an associated item of the second item is displayed.

[0079] Referring to FIG. 4, the first subpage (400) is a page provided to the terminal (110) in response to input through the area (323), and may be a subpage that pops up in the form of a bottom sheet while the page (300) is maintained. This may be intended to prevent the user from leaving the page (300) where the most purchases of items occur by the user, while also inducing the addition of new items to the first item set through the subpage. That is, it may be effective to provide a subpage that displays information about the related items of the second item in the form of a bottom sheet that pops up at the bottom of the page (300).

[0080] Referring to FIG. 4, the first subpage (400) may display information regarding the associated items of the second item for 'Shampoo b, 500ml' of page (300). The set of second items displayed on the first subpage (400) may be determined to include a preset number (e.g., 10) of second items. For example, referring to FIG. 4, the associated items of the second item for 'Shampoo b, 500ml' may include seven additional associated items in addition to the associated items for 'Shampoo d, 900mL', 'Shampoo e, 700mL', and 'Rinse & Shampoo Set f, 500mL, 2'. However, when referring to the first subpage (400), the number of associated items displayed at once on the user's terminal (110) may be limited due to the specifications of the user's terminal (110) and the specifications of the subpage. In this regard, in response to receiving a slide input through the first subpage (400), the electronic device (100) may display associated items included in the second item set in order on the first subpage (400). Referring to FIG. 4, the slide input may be a horizontal input with respect to the first subpage (400).

[0081] According to one embodiment, the order in which the second items included in the second item set are displayed on the first subpage (400) may be determined based on various information such as i) the use of the second item, the use of the detailed category and the related item, and the similarity between the detailed categories, ii) whether the related item is a substitute item for the second item, iii) information regarding the rating, sales volume, and price of the related item, iv) whether there are applicable discount benefits for the related item, and v) the history of the related item being searched together with the second item and the history of being purchased together.

[0082] Referring to FIG. 4, as a user slide input is received through the first subpage (400), information about the associated item 'Shampoo e, 700mL' and information about the associated item 'Rinse & Shampoo Set f, 500mL, 2' may be displayed on the first subpage (410). Specifically, in the area (413) of the first subpage (410), information about the representative image of the associated item 'Rinse & Shampoo Set f, 500mL, 2', information about the name, information about the original price, discount rate, sales price, rating, and whether Rocket Delivery is available may be displayed.

[0083] According to one embodiment, after browsing information about associated items displayed on the first subpage (410), the user may click an icon to add the associated item they intend to purchase to the first item set. Specifically, the icon (411) within the area (413) may be an icon for adding the associated item for 'rinse & shampoo set f, 500mL, 2' to the first item set. That is, when user input is received through the icon (411), the electronic device (100) may add the associated item for 'rinse & shampoo set f, 500mL, 2' to the first item set. Referring to FIG. 4, the number 1 displayed on the icon (411) may indicate that the associated item for 'rinse & shampoo set f, 500mL, 2' is added to the first item set once. Additionally, if user input through the icon (411) is entered N times, associated items for ‘rinse & shampoo set f, 500mL, 2 pieces’ can be added N times to the first item set.

[0084] According to one embodiment, a user who has checked all the information regarding the associated items displayed on the first subpage (410) may click an icon (412) to move back to the page related to the first item set. As another example, the icon to move back to the page related to the first item set may be displayed in a popup with the phrase "Items have been added to the cart." In response to the user's input received via the icon (412) or the icon displayed in the popup, the electronic device (100) may provide the updated page related to the first item set (420) again. The updated first item set may further include associated items for "Rinse & Shampoo Set f, 500mL, 2" added to the first item set via the first subpage (410). In this regard, information regarding "Rinse & Shampoo Set f, 500mL, 2", which is an associated item added to the first item set, may be displayed in the area (421) of the page (420). Additionally, the quantity information of the associated item displayed in area (422) may correspond to one item corresponding to the number 1 inscribed on the icon (411). Additionally, since the first item, ‘Rinse & Shampoo Set f, 500mL, 2 pieces’, is the most recently added item to the first item set, information regarding the first item, ‘Rinse & Shampoo Set f, 500mL, 2 pieces’, may be displayed at the top of page (420). At the bottom of page (420), information regarding the total sales amount and total discount amount of the first item for ‘Rinse & Shampoo Set f, 500mL, 2 pieces’, the first item for ‘Hand Wash a, 500ml’, and the first item for ‘Shampoo b, 500ml’ included in the first item set may be displayed. The total sales amount and total discount amount may be 66,090 won and 20,310 won, respectively.

[0085] According to one embodiment, the second item may be removed from the first item set based on information regarding the relationship between an associated item added to the first item set and a second item corresponding to said associated item, or based on the purchase history / behavior history of multiple users related to a service that searches for the second item and the associated item or adds them to the first item set. For example, if the added associated item and the second item are classified as substitute items in a mutually replacing / complementary relationship due to similar uses and subcategories, it may be appropriate to remove the second item from the first item set. For another example, if users who searched for the second item and the added associated item or added them to the first item set primarily purchased only the associated item among the second item and the added associated item, it may be appropriate to remove the second item from the first item set. In this regard, the electronic device (100) may i) provide a popup to the user's terminal (110) for deleting the second item from the first item set, or ii) provide a popup to the user's terminal (110) along with an icon for canceling the deletion of the second item, along with the fact that the second item has been deleted from the first item set, but is not limited thereto.

[0086] FIG. 5 is a drawing for illustrating an embodiment in which associated items are added to a first set of items through a subpage.

[0087] According to one embodiment, the electronic device (100) may provide a subpage in which detailed information about the second associated item is displayed in response to user input regarding the associated item included in the second item set. According to one embodiment, the user may click the area (413) to search for detailed information about the associated item, 'rinse & shampoo set f, 500mL, 2 packs'. Specifically, the user clicking the area (413) may be clicking the remaining area excluding the area corresponding to the icon (411) within the area (413). In the following, user input through the area (413) may indicate clicking the remaining area excluding the area corresponding to the icon (411) within the area (413). When user input through the area (413) is received, the electronic device (100) may provide a second subpage (500) in which detailed information about the associated item, 'rinse & shampoo set f, 500mL, 2 packs', corresponding to the input is displayed.

[0088] The second subpage (500) may include detailed information about the associated item, such as information on the representative image, name, cost, discount rate, sales price, rating, and whether Rocket Delivery is available, as well as information on the expected arrival time of the associated item, information on how to use the associated item, and information on precautions for the associated item, in addition to information on the representative image, name, cost, discount rate, sales price, rating, and Rocket Delivery information of the associated item displayed on the first subpage (410). The detailed information about the associated item is not limited to information on how to use the associated item and information on precautions for the associated item, and the detailed information about the associated item may be appropriately set according to the characteristics of the associated item. For example, if the associated item is fresh food, the detailed information about the associated item may include information on the country of origin of the associated item.

[0089] As the length of the second subpage (500) increases, detailed information regarding the associated item displayed on the second subpage (500) may not be displayed on the first second subpage (500). In this regard, in response to user input via the icon for 'View more item information' on the second subpage (500) or slide input via the second subpage (500), detailed information regarding the associated item may be displayed on the second subpage (510). Specifically, referring to FIG. 5, information may be further displayed on the second subpage (510) that the associated item, 'rinse & shampoo set f, 500mL, 2 packs,' is a rinse & shampoo set intended for preventing hair loss. Here, the slide input may be a vertical input relative to the second subpage (500, 510).

[0090] According to one embodiment, a user may click an icon (511) to add an associated item to a first item set. Specifically, the icon (511) in the second subpage (510) may be an icon to add an associated item for 'rinse & shampoo set f, 500mL, 2' to the first item set. That is, when user input is received through the icon (511), the electronic device (100) may add an associated item for 'rinse & shampoo set f, 500mL, 2' to the first item set.

[0091] According to one embodiment, the user may click an icon (512) to return to a page associated with the first item set (e.g., a cart page). As another example, when an associated item for 'Rinse & Shampoo Set f, 500mL, 2' is added to the first item set, the icon to return to the page associated with the first item set may be displayed in a popup with the phrase 'Item added to cart'. That is, when user input is received through either the icon (512) or an icon displayed in a popup not shown in FIG. 5, the electronic device (100) may provide the updated page associated with the first item set (520) again. The updated first item set may further include the associated item for 'Rinse & Shampoo Set f, 500mL, 2' added to the first item set via a second subpage (510). In this regard, information about the associated item 'rinse & shampoo set f, 500mL, 2' added to the first item set may be displayed in area (521) of page (520). The user may change the quantity information of the associated item 'rinse & shampoo set f, 500mL, 2' through area (522), and the purchase quantity information of 'rinse & shampoo set f, 500mL, 2' on page (520) may be 1.

[0092] Additionally, although not illustrated in FIGS. 4 and 5, the user can add a first associated item to the first item set through the first subpage (400, 410) and add a second associated item to the first item set through the second subpage (500, 510). Accordingly, the updated first item set may include both the first associated item added through the first subpage (400, 410) and the second associated item added through the second subpage (500, 510). Additionally, among the first associated item and the second associated item, the associated item added later to the first item set may be displayed at the top of the page associated with the first item.

[0093] Combining FIGS. 3, 4, and 5, the electronic device (100) may provide a first area for a second item that is unlikely to be converted into a purchase by a user among the first items included in the first item set, and a second area for an associated item of the second item. Through a subpage provided to the terminal (110) in response to user input through the second area (e.g., the first subpage (400, 410) of FIG. 4 and the second subpage (500, 510) of FIG. 5), the user may add at least some of the associated items of the second item to the first item set. Consequently, the first item set may be updated to include not only the second item that is unlikely to be converted into a purchase by the user, but also the associated items of the second item that are likely to be converted into a purchase by the user. That is, according to the present embodiment, i) the revenue per user purchase through the service can be increased, and ii) the user's experience can be greatly improved by effectively receiving related items of items that were added to the first item set a long time ago from the electronic device (100) through the service.

[0094] FIG. 6 is a block diagram illustrating an electronic device for providing a page according to one embodiment.

[0095] The electronic device (100) of FIG. 6 may be an electronic device for providing pages. According to one embodiment, the electronic device (100) may include a transceiver (101), storage (102), and one or more processors (103). Only the components of the electronic device (100) shown in FIG. 6 that are relevant to this embodiment are shown. Therefore, it will be understood by those skilled in the art related to this embodiment that other general components may be included in addition to the components shown in FIG. 6.

[0096] For example, an electronic device (100) may include a transceiver (101) according to one embodiment. The transceiver (101) is a device for performing wired / wireless communication and can communicate with a terminal (110). Additionally, communication technologies used by the transceiver (101) may include GSM (global system for mobile communication), CDMA (code division multi access), LTE (long term evolution), 5G, WLAN (wireless LAN), Wi-Fi (wireless-fidelity), Bluetooth, RFID (radio frequency identification), infrared data association (IrDA), ZigBee, and NFC (near field communication). According to one embodiment, the transceiver (101) may receive a request for a page related to a first item set from a user's terminal (110) and may provide the page related to the first item set to the user's terminal (110). Additionally, according to one embodiment, the transceiver (101) may provide a first subpage displaying information about an associated item included in a second item set or a second subpage displaying detailed information about an associated item to a user's terminal (110).

[0097] Storage (102) may store information for performing at least one method described above through FIGS. 1 to 6. Storage (102) may store one or more instructions executed by one or more processors (103). Storage (102) may be referred to as memory and may be volatile memory or non-volatile memory. Storage (102) may include information about a first set of items corresponding to each of a plurality of delivery personnel associated with a service, information about the purchase history of the plurality of delivery personnel, and information about the history of the actions (e.g., item search) of the plurality of delivery personnel on the service.

[0098] One or more processors (103) can control the overall operation of the electronic device (100) and process data and signals. One or more processors (103) can perform one of the methods described above through FIGS. 1 to 6. One or more processors (103) may be composed of at least one hardware unit. Additionally, one or more processors (103) may operate by one or more software modules generated by executing one or more instructions stored in storage (102). One or more processors (103) can control embodiments performed by the electronic device (100) through interaction with the transceiver (101) and storage (102), and further with components that the electronic device (100) may further include.

[0099] According to one embodiment, the processor (103) may, by executing one or more commands, receive a request for a page related to a first item set including a first item selected by the user from the user's terminal (110), identify a second item among the first items included in the first item set for which a first set of times has elapsed since it was added to the first item set, and provide a page including a first area for the first item and a second area for a second item set including an associated item of the second item.

[0100] Meanwhile, the present specification and drawings disclose preferred embodiments of the present invention. Although specific terms have been used, they are used merely in a general sense to facilitate the explanation of the technical content of the present invention and to aid in understanding the invention, and are not intended to limit the scope of the present invention. It is obvious to those skilled in the art that, in addition to the embodiments disclosed herein, other variations based on the technical concept of the present invention are possible.

[0101] The electronic device or terminal according to the embodiments described above may include a processor, memory for storing and executing program data, permanent storage such as a disk drive, a communication port for communicating with an external device, and user interface devices such as a touch panel, a key, an icon, etc. Methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable code or program instructions executable on the processor. Here, computer-readable recording media include magnetic storage media (e.g., ROM (read-only memory), RAM (random-access memory), floppy disks, hard disks, etc.) and optical reading media (e.g., CD-ROM, DVD (Digital Versatile Disc)). Computer-readable recording media may be distributed across networked computer systems, allowing computer-readable code to be stored and executed in a distributed manner. The medium is computer-readable, stored in memory, and can be executed on a processor.

[0102] The present embodiment may be represented by functional block configurations and various processing steps. These functional blocks may be implemented by various numbers of hardware and / or software configurations that execute specific functions. For example, the embodiment may employ integrated circuit configurations such as memory, processing, logic, look-up tables, etc., capable of executing various functions by the control of one or more microprocessors or other control devices. Similar to how components may be implemented as software programming or software elements, the present embodiment may be implemented in programming or scripting languages ​​such as C, C++, Java, assembler, Python, etc., including various algorithms implemented as combinations of data structures, processes, routines, or other programming configurations. Functional aspects may be implemented as algorithms executed on one or more processors. Additionally, the present embodiment may employ prior art for electronic configuration, signal processing, and / or data processing. Terms such as “mechanism,” “element,” “means,” and “configuration” may be used broadly and are not limited to mechanical and physical configurations. The above terms may include the meaning of a series of software processes (routines) in conjunction with processors, etc.

[0103] The aforementioned embodiments are merely examples, and other embodiments may be implemented within the scope of the claims set forth below.

Claims

Claim 1 A method for providing a page in an electronic device, comprising: receiving a request for a page related to a first item set including a first item selected by the user from a terminal of the user; identifying as a second item an item similar to an item among the first items included in the first item set for which a first set time has elapsed since it was added to the first item set and an item identified as having been searched more than a set number of times based on the user's search history, wherein the second item is an item among the first items included in the first item set for which the probability of being purchased by the user is predicted to be lower than a set value; and providing a page including a first area for the first item and a second area for a second item set including an associated item of the second item, wherein the set number corresponds to the number of searches in which a pattern of decreasing probability of being purchased by the user is identified based on the behavior history of a plurality of users related to the service. Claim 2 A method of providing a page in which the user is a user who has no history of purchasing items during a second set time period on the service. Claim 3 A method of providing a page, wherein the first set time is determined based on the purchase pattern of at least one user among the plurality of users who has a history of adding items to the first item set. Claim 4 A method of providing a page according to claim 1, wherein the second item comprises a plurality of second items, a second area corresponding to a third item among the plurality of second items comprises a widget for an associated item of the third item, and a second area corresponding to a fourth item excluding the third item among the plurality of second items comprises text for an associated item of the fourth item. Claim 5 In claim 4, the method of providing a page in which the third item is an item displayed at the top of the page among the plurality of second items. Claim 6 A method of providing a page in which the second item set corresponding to the second item identified as a first type of item includes alternative items of a category similar to the second item. Claim 7 A method of providing a page in which the second item set corresponding to the second item identified as a second type of item includes an item identified based on the behavior history of at least one user among the plurality of users who searched for the second item. Claim 8 A method for providing a page according to claim 1, wherein the second item comprises at least one second item, and further comprising the step of identifying a fifth item among the at least one second item based on a first input of the user through the second area; and the step of providing a first subpage in which information about an associated item included in the set of second items corresponding to the fifth item is displayed. Claim 9 A method of providing a page in which, in response to a second input by the user through an icon on the first subpage for adding a first associated item included in the second item set to the first item set, the first associated item is added to the first item set. Claim 10 A method of providing a page, wherein, in claim 9, the first associated item is added to the first item set, the method further comprises the step of providing a popup including an icon for moving to the page; and the step of providing the page associated with the updated first item set again in response to a third input by the user through the popup, wherein the updated first item set includes the first associated item. Claim 11 A method of providing a page according to claim 8, further comprising the step of providing a second subpage in which detailed information about the second associated item is displayed in response to the user's fourth input regarding the second associated item included in the second item set. Claim 12 A method of providing a page in which, in response to a fifth input by the user through an icon on the second subpage, the second associated item is added to the first set of items. Claim 13 A method of providing a page according to claim 12, further comprising: a step of providing a popup including an icon for moving to the page as the second associated item is added to the first item set; and a step of providing the page associated with the updated first item set in response to the sixth input of the user through the popup, wherein the updated first item set includes the second associated item. Claim 14 In claim 1, the second area is a method of providing a page that is deleted from the page as a third set time elapses from the time the page is provided. Claim 15 A method for providing a page according to claim 1, wherein the step of verifying the second item includes the step of verifying the second item among the first items included in the first item set based on the user's behavior history on the service. Claim 16 In claim 4, the method of providing a page in which the third item is an associated item of an item identified based on the user's behavior history on the service. Claim 17 An electronic device comprising: a transceiver; one or more processors; and storage for storing one or more instructions executed by the one or more processors, wherein the one or more processors, by executing the one or more instructions, receive a request for a page related to a first item set including a first item selected by the user from a terminal of the user, and identify as a second item an item similar to an item among the first items included in the first item set for which a first set time has elapsed since the time of addition to the first item set and an item identified as having been searched more than a set number of times based on the user's search history, wherein the second item is an item among the first items included in the first item set for which the probability of being purchased by the user is predicted to be lower than a set value, and provide a page including a first area for the first item and a second area for a second item set including an associated item of the second item, wherein the set number corresponds to the number of searches in which a pattern of decreasing probability of being purchased by the user is identified based on the behavior history of a plurality of users related to the service. Claim 18 A computer-readable non-transient recording medium having a program for executing the method of any one of claims 1 to 16 on a computer.

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