Project LOTTO B

Abstract

According to the invention, Lotto B is designed as an innovative process / mechanism that will be made available to businesses of all types to present an alternative marketing channel. This process / mechanism will take the form of a drawing that provides a registration quota for participating businesses. The objective of this process / mechanism is that the businesses selected as winners will receive prizes in the form of advertising time (or cash). The businesses will be informed of the prizes (benefits) in advance of the registration. The drawing will take place on a national television channel or in a public setting.